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BoomBoat Inc - ConfidentialBoomBoat Inc - Confidential


Introduction to BoomBoat

Incorporated 2001 Dedicated team of BlackBerry, iPhone,

Windows Mobile, Palm Pre/WebOS and Android experts

Our development processes enable secure and rapid mobile application creation

Ability to leverage our key platform partnerships with RIM, Apple and Palm for marketing activity and application promotion

Significant FI mobile experience:• BlackBerry applications• iPhone applications• mobile web sites • integration of mobile services

Rapid Mobile Application Development Experts via our proprietary ShrinkRay Service

Customers:

Partners:


Banking References

Working with the BoomBoat team has enabled us to go to market with our web platform much faster than building it in-house. While BoomBoat may be a smaller sized company, they are fast with a team full of smart technical individuals and are always pushing the envelope whether its design, functionality or support. By using BoomBoat, we went to market faster with a scalable platform and we have received extremely positive customer feedback, which is the ultimate measure. I highly recommend BoomBoat as a mobile technology partner, especially for the BlackBerry platform..

Kjell Hegstad, Head of Mobile Banking, ING DIRECT USA –


• Strategic mobile solutions: concept – design – implementation – distribution and discovery

• Service-centric cross-channel user experience design – harmonised brand• Leading mobile platform integration (location, messaging, contact mgt.)• Enterprise grade solutions – scalable, secure, rapid time to market• Native, thin, thick and hybrid client mobile applications• Custom native mobile applications as required • Use existing enterprise apps without change to create first-class mobile apps• Configured mobile applications – with full customization capability

BOOMBOAT inc. www.BoomBoat.comwww.ShrinkRayMobile.com


ShrinkRay Blackberry Solutions

• Template-driven Blackberry app wrapper: configurable application menus, device integration, refer-a-friend and location features

• Native Blackberry Apps, Thin Client & Hybrid Apps created by template configuration only

• Enterprise Web App conversion to First Class Mobile Blackberry Apps that also work on all other mobile phones

• Enterprise web app integration with Location, PIM and other device features

• App discovery, distribution & promotion via Blackberry App World


• Template-driven iPhone wrapper with configurable app menus, device integration, refer-a-friend and location features

• iPhone app home screen start button• Enterprise Web App conversion to First

Class iPhone Apps • Enterprise web app integration with

Location, PIM and other device features• Application discovery, distribution and

promotion via iPhone App Store• Browser-accessible on all other mobiles

BOOMBOAT inc. www.BoomBoat.comwww.ShrinkRayMobile.com


BlackBerry Application Advantages

Penetration (54% of Smartphone Market)

Demographics skew high disposable, increased consumer penetration

Distribution through App World Store Leverage our key RIM relationship to

attain high carrousel ranking and profile

Ability to integrate to the device (PIM, Location, Calendar)

We have a strong FI background in mobile creating key applications for ING DIRECT, RBC, ExpenseLog and others.


Application Development Process


Contact InfoDave Dingle [email protected]

T: 416-506-0824 x264

C: 416-576-1691

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Documents

windows mobile

class mobile blackberry

firstclass mobile apps

blackberry app world

strategic mobile solutions

blackberry platform

head of mobile banking

mobile technology partner