By: Nick Holt

Gauge overall feelings and attitudes towards the Suffolk University Bookstore and new rental program

Gauge awareness of rental program

Will students rent their books?

Awareness

Potential and Current Usage

Feelings and Attitudes

What is really important to Students

Where have you seen/heard of the Suffolk University rental program?

44 % of students have rented from the bookstore• 88% said they would rent again

54% said they will consider renting next time they purchase their textbooks

Overall feelings and attitudes towards the bookstore were found to be neutral to positive throughout all categories measured.

Email, Flyers, Word of Mouth most effective

Overall feelings and attitudes towards bookstore are neutral or positive

71% agree-strongly agree that the Suffolk University Bookstore Rental program is a good option

Majority of students who have rented before, will rent again. Those who have not, would consider renting the next time they buy their textbooks.

Bookstore is too expensive

Meet with Barnes & Noble to further explore…• Lowering prices• Raising awareness/expand marketing