GROUPnebula

.Kara Endahl, Madison Reineke, Luoman Huang, Lily Flores, Audrey Vivar

Our GoalsIncrease public awarenessCreate a “branded house”

1.2..

Big ideaBookSpring is not just about reading, it’s about

empowering children to accomplish their dreams. “ ”

KAren

40 Years oldPeople ages, 35-44 years-old are most likely to volunteer.

Baylor University GraduateIndividuals with higher levels of education volunteered at higher rates than those with less education.

PTA Mom46% of mothers, with children under 18, volunteered mainly for an educational or youth service organization.

Youth Group LeaderThe organization for which volunteers worked the most hours during the year was religious (33.3%) followed by educational & youth service related (25.1%)

1.StrategySOCIAL MEDIA

Social Media

Facebook (81%) Instagram (30%)Pinterest (40%)

According to Pew Research, these are Mom’s favorite social media platforms.

“”

Nearby Events

BookSpring at The Thinkery

2.Strategy

EVENTS

EVentsBookSpring +The Thinkery

Austin Children’s Museum

BookSpring + Menchie’s

Get 25% off your purchase on

BOOK

when you bring in a new book to donate to

3.Strategy

WEBSITE RE-VAMP +

“THE BRANDED HOUSE”

RE-vamp & Branded house

Website Programs

ContributeOur StoryEvents

Keep in touch!

Early Childhood Programs

Community of Readers

Parent Book Clubs

Books for Me

Read-A-Thon

Read/Well

ReBook

MeasurementREACH:How many people did we impact? ▸ Fans & Likes

ENGAGEMENT:How many people interacted with us?▸ Clicks on posts▸ Repins & shares▸ Comments

CONVERSION:How many people took action? ▸ Donations▸ Volunteer

registration

Thanks!any questions?