AVICII

“Four years ago, Tim Bergling was a high school kid in Stockholm, remixing songs on his laptop in the style of house-music acts like Swedish House Mafia and posting the results in the comments sections of music blogs.And now he is HERE”

-Rolling Stone

Tim Bergling (born 8 September 1989), better known by his stage name Avicii is a Swedish DJ, remixer, and record producer. Avicii ranked 3rd on DJ Magazine’s annual Top 100 DJs in 2011, 2012 and again in 2013.He has been nominated twice for a Grammy Award for his work on “Sunshine” with David Guetta in 2012 and in 2013 for his song “Levels”. His other hit singles are “Wake Me Up” and “Hey Brother”.

LOGO

Avicii’s logo is inpired by shapes and initials of his

first name. The logo can be described as simple, plain,

classy and solid. The logo is built on an distinct

modular design. This choice was made for both

character and practical reasons. The modular design allows for easy

rearrangement of the logo into different medias.

LOGO EXPLORATIONS

LOGO EXPLORATIONS

After various explorations and trials. The final logo was based on dynamic shapes of

triangles incorporated into typographics letter of AVICII’s initials.

I chose a typographic approach to his logo because Tim ‘s screen names AVICII has given him the sort of recognition he has

got today, making him popular among his friends.

The logo is a part of his popular approach and gives an identity to the screen name

of his.

FINAL LOGO

FINAL LOGO SHADE CARD

LOGO TINT

LOGO TINT

FINAL CHOSEN LOGO