booklet 2015.1 gcdp projects aiesec recife
DESCRIPTION
Booklet with projects, job discriptions and goalsTRANSCRIPT
In 2014, Aiesec Recife was one of the LC that grew the most in Brazil. We’ve become the top 1 LC in ICX
GCDP in @BAZI and global top 5 in ICX GCDP. For 2015 we wanna do more, and even better. Our
commitment is to deliver leadership and development in each XP, in the most impactful way for our EPs
and our city. In order to do so, we will be running six projects on an ongoing basis, throughout the year. In
this document, you will get information about the projects we’ll run: GiraMundo, X4Change, Smarketing,
Driblando, Gaia and Bom Amigo.
SMARKETING
Project Description
It isn’t unusual for NGOs and non-for-profit organizations to lack some kind of expertise in management and marketing. Many times all they have is good will, desire for change, and actually be doing something. But their work and impact radius could be so much more effective and sustainable if only they had the manpower and expertise to do so. Smarketing project was developed to fill this gap. Talented university students, with background in marketing, communications or management will have the opportunity to help NGOs from within. EPs will do a diagnosis of the organization, identify their main needs, develop and implement strategies to help them communicate more effectively with their target audience, volunteers and sponsors, in order to strengthen their brand and increase their sustainability.
SMARKETING Main Objectives & Approach The main idea is to help NGOs to do more, with fewer resources. Make the organization more sustainable and self-sufficient. EPs need to be sensitive to identify the organization’s need and even more to apply strategies. It’s important to keep true with their objectives and reality. Among the things Smarketers can do are: build or improve visual identity; create and organize social media pages - and build capacity to run them after the project; create communication pieces (folders, posters, outdoors, etc.); develop marketing strategies to attract funds and/or partners; etc. Smarketing is a good opportunity to do good and gain work and life experience.
Job Description Trainees with background in communication and marketing will increase the visibility of the positive impact of the NGO to the society, helping it to get better external position. You will study the NGO's main needs in order to develop a marketing plan, create events with potential partners for fundraising, build the visual identity, and manage site and social media.
You will structure the entire communication department and create campaigns for promoting the entity, attract partners and raise the options for NGO maintenance.
Connect the NGO with international opportunities, by country cooperation initiatives or partners abroad.
Participate in activities planned by the LC and/ or the NGO during the internship. Also, be prepared to present your country during Global Villages.
Prepare weekly reports to send to the TN Manager.
SMARKETING
Expected Results at the end of the internship
Make NGO more recognized in the community, attract more volunteers and target-audience to participate in the NGO activities, increase the number of partners that want to collaborate for the maintenance of NGO.
SMARKETING
X4CHANGE Project Description
Many third sector organizations offer some kind of social assistance, in the form of
language and computer teaching, by providing the people in the community with the
chance to fight for better jobs and living conditions. However, due to the lack of
volunteers with this kind of expertise, the organizations are constantly struggling to
hold frequent classes. X4Change aims to bring English/Spanish speakers to teach
children, adolescents and adults and help the NGOs to provide this important service
to communities. Besides the languages, teaching computer skills is one the focuses of
the project.
X4CHANGE Main Objectives & Approach
In Brazil, less t han 5% of the population speaks
Intermediate English. Only 1% is fluent. Millions
of people have never used a computer. This kind
of lack of expertise minimizes the chances of
families to break the cycle of poverty and only
has a negative impact on the country and their
own lives. By bringing exchange participants, we
want to enlarge the worldview of children and
adolescents and build capacity for them to have
better chances for their future. We want them to
valorize their education and their future and
learn that there are different realities in the
world. We want them to learn and grow by
having someone from a different culture with
them. But especially, we want to give them a
chance of a better future.
X4CHANGE Job Description
Teach English or Spanish and computer skills to the NGO kids. Trainees are going to
work in groups between 2-4 people giving classes to children from 6 to16 years old.
Develop and prepare all the material (language classes, topics, themes) and
methodology (conversation groups, computer sessions) to be used during the project.
Teach Basic English and/or Spanish for different groups (20 hours/week)
Participate in activities planned by the LC and / or the NGO during the internship. Also,
be prepared to present your country during Global Villages.
Prepare weekly reports to send to the TN Manager.
Develop means to measure the impact of the courses within the project team. CEED
opportunity for AIESECers-aligned with interview.
X4CHANGE Expected Results at the
end of the internship
According to the planned content,
we expect children to develop
speaking, listening, writing and
reading abilities regarding what has
been proposed, as well the basics in
Office Packaging. Also, stakeholders’
satisfaction with the project.
GIRAMUNDO Project Description
Gira Mundo intends to promote an inclusive,
informative and fun educational environment. It
enables NGOs that assist children and teenagers to
promote learning and discussion about issues of
global interest. Young university students from all
over the world have the opportunity to develop a
cycle of lectures and educational activities about
world-relevant subjects, in order to create a
generation of socially conscious and responsible
people. The project also seeks to stimulate
improvements in formal education offered by
schools and NGOs. Gira Mundo is, since 2013, one
of the most well received projects by NGOs in
Recife.
GIRAMUNDO Main Objectives & Approach
Contribute for the development of the people living in Recife through participative and
cultural enriching education. The ultimate goal is to foment the growth and
development of low-income children and teenagers into local change agents. We want
our children to become the main actors in the transformation of their own reality and
of the city, by expanding their world vision and giving them the tools to do so. Gira
Mundo promotes discussion about topics of relevance to the youth in Brazil. Especially
in under-serviced communities, which often lack proper education, these topics can
help develop global vision and social consciousness for the children and teenagers
attended by the program. In addition, they might be crucial if we want these children to
have any change to transform their own realities. Therefore, Gira Mundo will address
the following topics: Entrepreneurship, Sustainability, Cultural Diversity, Drug
Prevention and Human Rights.
GIRAMUNDO Job description
The intern will work on GiraMundo Project inside NGOs, doing workshops with children and youth with different capacities and/ or needs.
Lead workshops about specific issues: Social Responsibility, Environment issues, Entrepreneurship, Humans Right and Multiculturalism.
Be creative, proactive and ready to adapt yourself to different types of public, working conditions and environment. Lessons must be creative to engage children.
Prepare a report that shows the whole result of the project. Write posts on a blog with ideas of workshops and information on how to use the subjects as tools.
Participate in activities planned by the LC and/ or the NGO during the internship. Also, be prepared to present your country during Global Villages.
GIRAMUNDO Expected Results at the end
of the internship
The project aims to develop
entrepreneurial and open-minded
characteristics. Implement the proposed
activities; Promote a comprehension of
multiculturalism, environment issues,
human rights, social responsibility and
entrepreneurship; Promote the interest to
know other cultures, create a successful
event in the last week of the project in the
NGO that shows the results of lessons and
engage the people from there.
DRIBLANDO Project Description Driblando is an attempt to use Brazilians’ passion for soccer and sports into a powerful
social change tool. The idea is to develop abilities such as teamwork, leadership,
holistic and strategic view in children and young people. We want to empower them to
think of their future and see alternatives and opportunities to shape it through passion
and hard work. Young university students from all over the world have the opportunity
to teach and lead children and adolescents and develop workshops and practices and
contests about all kinds of sports. They will teach them the rules and put them into
practice. Also it’s important to talk about good sportsmanship and how children can
apply the principles of sport into their lives.
DRIBLANDO Main Objectives & Approach
Driblando will be developed based on the
theory and practice of different Olympic
sports, individual or group. Also, one of
the goals is to discuss with the children
the big sports events that have happened
(like the FIFA World Cup 2014) and that
will happen in Brazil in the near future (Rio
2016 Olympic Games). It’s important to
discuss the importance of such events but
also the social impacts involved with
them.
DRIBLANDO Job Description
Work in Brazilian public schools and NGOs with underprivileged youth to develop and present
workshops and practical lessons using sports as a tool to teach life skills and themes such as
the following: diversity, tolerance, healthy life, social responsibility, leadership, teamwork, etc.
These topics, related to sports, will make the youth learn to play fair and respect each other
and their own limitations. Choose a sport, teach the theory and rules of it, train the teams
and organize a final championship with them. Plan and organize, together with the group, a
final sport event and campaign to happen during the last week of the project. Write a weekly
journal during the internship. Write a booklet with ideas, methods and examples of
workshops and information that were used during the project using sports as a tool to
positive impact. Participate of all the activities planned by the Local Committee, the Incoming
Exchange Team and/or the public school/NGO during internship. Help develop and promote
leadership among your group in the public schools/NGOs to be ambassadors for the Project
and the subjects taught in the project.
DRIBLANDO Expected Results at the
end of the internship
During the project, we expect to
develop a few different topics in the
children, such as tolerance and respect
to differences and diversity, social and
individual consciousness, teamwork,
engagement, responsibility, life
planning and leadership.
GAIA Project Description Environmental issues cannot be ignored anymore. The human kind has degraded the
planet to its limit and the following years most likely will bring a global crisis because of
that. The world urgently needs leaders that are conscious about the environment they
live in and the needs of the Earth, if we want any hope of a future. Gaia is a project
focused on sustainability environmental education. The idea is to develop workshops
and activities to raise awareness of global (and local) environmental issues and in all
that what our individual roles are.
GAIA Main Objectives & Approach
The main objective of Gaia is to prepare
leaders. Leaders that will be able to deal with
the problems that will raise from the
environmental problems and, most
importantly, to promote change - starting at
their own homes and communities. The
exchange participants should bring the local
environmental problems into a global context
and promote activities that can help solve
those problems. Discuss the importance of
recycling, saving water and energy, consuming
less, eco-friendly products, preserving species
and ecosystems, etc.
GAIA Job Description
Gaia is a project focused on sustainability environmental education. The trainee will
lead workshops and activities to raise awareness of global (and local) environmental
issues and in all that what our individual roles are. Develop and prepare sessions for
the students about the environment and how we can have more environmental
friendly and sustainable habits in our daily life. Discuss about environment protection,
such as sustainability, recycling, urbanization, saving water and energy, consuming less,
eco-friendly products, preserving species and ecosystems, etc. Engage the students in
the lessons through practical activities, building a physical legacy to the NGO. Prepare a
report that shows the whole result of the project. Write posts on a blog with ideas of
workshops and information on how to use the themes as tools. Participate in activities
planned by the LC and/ or the NGO during the internship. Also, be prepared to present
your country during Global Villages.
GAIA Expected Results at the
end of the internship
EPs should leave some kind of legacy
to the NGO. It might be a kitchen
garden in the NGO or in the
community, a new way of dealing
with disposals, a hydroponic garden,
etc. All that must be prepared
specially by the kids, who will feel
owners of the project and will take
care of that space after the end of
the project.
BOM AMIGO
Project Description Not only children need love and affection. The elderly also need to feel loved, and
sometimes they actually feel left out by their own families in a house full of strangers,
and lose their abilities due to the abandoning situation they get. Bom Amigo project
intends to make them rediscover their forgotten skills and feel well cared again. For
the trainee, the idea of taking care of someone much older might be too much, but it
will develop creativity, affection by the other and consciousness of the future.
BOM AMIGO Main Objectives & Approach
This project conducted in Homes for the
elderly, providing diverse cultural
moments. The main objective of this
project is to make people happy. The
methodology developed by an
administrator, educator and a speech
pathologist and is carried out in 3 steps
(emotional intelligence, cultural
development and cognitive development),
using the arts to perform activities. The
project is carried in the following
modalities: administrative and integration
with the elderly residents.
BOM AMIGO Job Description Provide for elderly between 60 and 100 years old activities related to their culture and
valuation of life.
Focus on Emotional Intelligence: Awakening cultural exchange through "alternative
communication" and facilitate activities and recognition of benefits that become into
the daily.
Focus on Cultural Exchange: Perform artistic activities that are related to the culture of
the trainee, promoting the awakening of life for participants.
Focus on Progressive Activities: activities that have clear improvement steps that
provide the elderly cognitive development.
Participate in activities planned by the LC and/ or the NGO during the internship. Also,
be prepared to present your country during Global Villages.
BOM AMIGO Expected Results at the end
of the internship
Improvements in the relationship
between the elderly and life. Number of
activities developed. Number of elderly
participants. Personal and professional
development, develop love and
knowledge of the elderly. Something to
remember the experience of diverse
cultural exchange.
Executive Board 2015 Aiesec Recife
Caio Lima
LCVP iGCDP
Laís Silva
LCVP oGIP
Arthur Hinrichsen LCVP Fin
Tennily Pessoa
LCP
Priscilla Bello
LCVP iGCDP
Marília Chimendes LCVP TM
Larissa Landim
LCVP iGIP
Luiz Ferraz
LCVP MKT
Cecilia Cavalcanti
LCVP oGCDP
Document elaborated by
Priscilla Bello
Local Committee vice-president ICX GCDP Consolidated Markets of Aiesec Recife
and
Rachel Andrade
International Relations Manager ICX GCDP Consolidated Markets of Aiesec Recife.
To apply for one of our projects, please answer the form in the link below:
http://goo.gl/DsGSZ0
If you are a VP or PM OGX and want to discuss
a partnership between our LCs, please get in touch at: