bookfinal

Contents

Identity Integrity 3. 0

Brooklyn NetsFuture 2. 0

Nets History 1. 0

Brooklyn Nets Identity Colors 4. 0

Brooklyn NetsApplications 5. 0

Headline Din 1451 Std | Engschrift |

This is the tagline for the first season.

Nets History

1. 0

1968 - 1972After moving to Long Island, NY, where they first played at the Long Island Arena in Commack, the team first became known as the New York Nets.Dropping the shield, but keeping the colors, the logo know featured a script nets against a block lettered NY, sometimes a generic player that would go alongside this lock up.

1972 - 1977In 1972, the Nets opted to contain the previous logo against a red, white and blue basketball, like the one the ABA used during games. They did retain the previous main logo (blue script nets against a red block NY) as an alternate.

1977 - 1978For the team’s first season in New Jersey, played at the Rutgers Athletic Center in Piscataway, the team dropped the block NY, allowing the now-familiar script nets to be enlarged and darkened, now black rather than blue.

1978 - 1990The Nets incorporated the state silhouette into a completely redesigned logo, doing away with the script nets for a block Nets, set in white against a red and blue circle. This logo provided stability, remaining in place for twice as long as any previous incarnation.

1990 - 1997The Nets modernized their logo just in time for the arrival of Derrick Coleman, Kenny Anderson, Drazen Petrovic and a new era of success. The red, white and blue gradient featured an all-caps block NETS floating above a basketball that shared the hues, hearkening back to the team’s time in the ABA.

1997 - 2012A second update within the ‘90s proved longer lasting; the Nets brought back the shield concept from their first logo while keeping the basketball that has been part of all but one. Most significantly, the team changed its color scheme.

Identity Guidelines Nets History 1. 2

BROOKLYN NETS2012 TILLWith a move to a city as unique as Brooklyn, the logo had to reflect not only the Nets but also the people of the city. With that in mind the Nets really wanted their logo to reflect the history of the team, so they kept the shield concept, and they also wanted to incorporate the basketball shape like in the majority ofthe Nets logos over the years.

The shield was designed after the Brooklyn Bridge, the net pattern seen in the arches was designed to represent the wires on the bridge as well as a basketball net pattern which was utilized in the early 2000’s on the side panels of the uniforms. The Basketball finishes off the shield and has NETS placed in individual circles to represent the well known New York Subway map system.

The final result is a logo that demands respect, you get the feeling of Brooklyn as well as hints of the former Nets history. The logo is made to compete with the other New York sports teams,as well as be something the people of Brooklyncan be proud of and rep on a daily basis.

Identity Guidelines Nets History1. 3

THE ASSOCIATIONIdentity Guidelines Nets History 1. 4


MissionOur mission is to be the most successful and respected professional sports league in the world, guided by two principles: We will grow and celebrate the game of basketball and we understand that the popularity and visibility of our teams, players, and league obligate us to demonstrate leadership in social responsibility.

Values We have a commitment to excellence. We apply our passion for basketball to the activities that support the game and the things that grow from it. We do every task as well as it can be done, reflecting quality and attention to detail at every stage, from inception, to planning, to execution.

We believe in equal opportunity, including the opportunityto grow professionally and be empowered to make appropriate decisions. We also recognize the importance of job satisfaction and the need to balance the demands of work and personal life. We strive to live and work by the following values: Teamwork, Innovation, Integrity, and Respect.

Identity Guidelines Nets History 1. 6

NEW YORK ALLIESThe Nets want to be champions, it’s not a secret. So with the move to New York they wanted to fit in with the dominate franchises in the state. Coincidentallythe best teams in New York share the same colors, Dark Blue and Red. This

allows fans to mix-match their sports gear and rep there home town and their teams at the same time. So don’t be surprised when you see someone in a New York Yankees hat to a Nets game, an Eli Manning jersey with a Nets hat.

The New York Yankees have a heritage of championships, and are one of the most respected sports franchises of all time. The New York Giants success is more recent, 2 Super Bowls in the last five has given them a winning legacy.

New York Yankees approve the use of their logo, and the use of their name. The recognize that theclose proximity allows for opportunities that may arise where both parties can benefit from theuse of each others name/and logo. New York Giants welcome the partnership with the Brooklyn Nets.

*The NBA does not approve any official partnership.

DIRECT COMPETITION


Brooklyn isn’t scared of competition though. They are quite confident that the brand new billion dollarstadium, in the heart of Brooklyn, plus the new brand identity will persuade new fans as well as createfans that were never interested in basketball. In Brooklyn we know we’re better.

*MLB, NHL, NCAA all approve use of logo.

Brooklyn NetsFuture 2. 0

Identity Guidelines Future2. 3

A TEAM THAT IS ASTOUGH AND DIVERSEAS THE PEOPLE OF BROOKLYN. BE A FANFROM THE START.

TYPOGRAPHYHeadline Din 1451 Std | Engschrift |

Alternate HeadlineGeo Slab | 703 |

Alternate HeadlineHelvetica Neue | Bold |

Body CopyHelvetica Neue | Regular |

Alternate Body CopyHelvetica Neue | any weight |

PHOTOGRAPHYNets UseBlack and White Photography Only. May use gradient with team colors and black and white only. No use of other colors, No use of color photography.

NBA UseThe NBA reserves the right to use the Brooklyn Nets logo however they see fit.The NBA will submit all logo usages before publication.

Headline Din 1451 Std | Engschrift |73 / 83 / 5

Alternate HeadlineGeo Slab | 703 |

This is the secondary tagline, to be used when appropriate.

Identity Integrity

3. 0

baseline

cap heightHeight of the wordBrooklyn in the logois the cap height. The cap height was determined by 2x-heights.

Identity Guidelines Identity Integrity 3. 2

IDENTITY INTEGRITYThe Integrity is based on 6 points of emphasis, this is to ensure that the Brooklyn Nets is always represented correctly. They include Cap Height,

x-heightHeight of the letterN in the Nets is usedas the X-height Clearspace and cap height are based on thismeasurement.

minimum height

X-Height, Clearspace, Minimum Height, Baseline, and Unacceptable usages. A Black & white option is also covered.The Nets, representing Brooklyn right.

Identity Guidelines Identity Integrity3. 3

clearspaceDefined as area around a logo that excludes type and other graphics. Use the x-height to determine the width of the clear space around the logo.

Identity Guidelines Identity Integrity 3. 4

UNACCEPTABLE USAGES1. No reversing of colors2. No improper scaling3. No deleting boarder stroke4. No changing of fonts5. No deleting bridge net6. No white basketball (*B&W exception only)

1 2 3

4 5 6

Identity Guidelines Identity Integrity3. 5

BLACK AND WHITEOPTIONMaking the Brooklyn Nets Identityeven more versatile, the brand canbe utilized in black and white.

Brooklyn has always been associated with high fashion, and being trend setters. Keeping that in mind the Brooklyn Nets didn’t want to lose the equity in the Nets Americana Blue and White color scheme, but wanted it unique to Brooklyn.

We decided to add black as an accent color, and will utilize the logo in black and white in many different capacities. This alternate look will be used in fan apparel, such as t-shirts, jackets, hats, etc.

The Brooklyn Nets are looking to be trendsetters for professional sports teams and show them how a team can fully embrace the city, as well as the community.

Brooklyn Nets Identity Colors

4. 0

IDENTITY COLOR’SPlease refer to these color’s when using the Brooklyn Nets logo. Black is also a new color added to the color palette. Black is used as an accent color.

BROOKLYN MIDNIGHT BLUEPantone P 105 - 16C 100, M 68, Y 0, K 39R 0, G 60, B 119

BROOKLYN MIDNIGHT BLUE

B

Brooklyn Midnight Blue, and Downtown Brooklyn Red are the only colors to be used in the Brooklyn Nets Logo.*black and white logo acceptable

Identity Guidelines Identity Color’s 4. 2

The CMYK values shown are specified for use on coated paper only.

The colors shown in this manual have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE® Color Standards. For accurate color standard refer to the current edition of the PANTONE® Color Formula Guide. PANTONE® is a registered trademark of PANTONE®, Inc.

R

Identity Guidelines Identity Color’s 4. 3

DOWNTOWNBROOKLYN REDPantone P 48 - 16C 0, M 99, Y 9, K 11R 213, G 28, B 41

Brooklyn NetsApplications

5. 0

Identity Guidelines Applications 5. 2

Identity Guidelines Applications5. 3

HOME COURTBarclays CenterThis arena is brand new and built in the heart of Brooklyn. This stadium was built to be a intimate setting to watch the beloved home team take on opponents.Come check out some games and seethe beautiful hardwood floor that was imported from peru.

Inside Barclays CenterWe built a custom club for our v.i.p. guests so that they would have a custom place to chill and watch the game without worrying about people bothering them. Guest’s include Jay-Z, Beyonce, Spike Lee, Micheal Jordan, etc.

NETS CLUBFirst Class The space feels like the interior of a watch, reflective surfaces, caramel brown and gold. Gold baseball bats line the walls, gold Champagne bottles form a carapace around the bar; chandeliers hang from gold cables. Tiers of luxury-box-style seating lead upstairs to private rooms with billiard tables and more memorabilia (rentable for roughly $1,000 for a weekend night).

The crowd is after-work sports fans, couples and assorted gawkers looking to experience a slice of the Rap Life. On a recent night, a gaggle of 30-something women wearing white blazers, snakeskin printed blouses and Louis Vuitton bags rumbled in. “There’s no music?” one asked. She rushed over to instruct the D.J. as her friends ordered moscato. Soon “Crazy in Love,” a duet with Jay-Z and Beyoncé, was thumping accordingly.

You can only get in the club if your ticketis at a certain price range. On weekend nights, when the atmosphere is more nightclub than clubhouse, a dress code forbids sneakers and baseball caps. Aslo Tommy Rebello, the manager, described the look as “urban chic.” During basketball games, a D.J. pipes in crossover hits from Kanye West, Will Smith and Rihanna during the commercials. Later, expect popular hiphop and R&B.The cocktail list emphasizes sugary concoctions with names fit for romantic comedies. The Envy Me blends Kahlúa, crème de cacao and ice cream; the Berry Sexy has blueberry vodka, strawberry liqueur and Sprite.


TAKE YOUR BEST SHOTAT THE GAME


TIME SQUAREBillboardWe want to be the talk of the town. This means getting word to all the boroughs, with Time Square being a very visible location, we wanted to always maintain a presence there. We will rotate signage around Time Square and the rest of the city to always be fresh in the minds of the local New Yorker .


PROMOTION BUSFun For the Family.This bus was built with the works. It hasa custom DJ booth on the top so the party never stops when the bus is there.There is also a basketball hoop on the side with a scoreboard so kids can runlittle street ball games. The inside hasmore, there is 3 flat screen TV’s that show clips of the old and new Nets, and there is always a Nets Staff Memberaround to answer any questions.

We find that this is a good promotiontool for both inner city and downtownareas. This bus appeals to all ages andlets people feel like the organization wants to get to know them.


Designed and developed by Adidas, the uniforms are 30 percent lighter and dry twice as fast as previous NBA uniforms to help enhance player performance by keeping athletes cooler, drier and more comfortable on the court. All 30 NBA teams will wear the new uniforms beginthis season. NBA TV and NBA.com will broadcast the NBA Revolution 30 launch event live at 11 a.m. Eastern Time.“Our goal at Adidas is to help make allathletes stronger, lighter, and faster, whether you’re playing in The Finals or a pick-up game with your friends,” said Lawrence Norman, Adidas Vice Presi-dent of Global Basketball. “The new NBA Revolution 30 uniforms incorporate the best in design and technology to create the most advanced basketball uniform system. As the Official Outfitter of the NBA, we work closely with the league to constantly innovate and improve their products to help the best basketball players in the world become one step quicker and jump one inch higher.”

Lighter, faster and coole radidas reduced uniform weight and increased player comfort by switching front and back numbers from heavier, dense materials to breathable mesh Features Formotion technology which reduces seams, decreases friction between the garment and the players skin and optimizes the players natural movement through specially constructed material. The new uniform absorbs moisture in less than three seconds as a result of Adidas CLIMACOOL fabrics. Made from 60 percent recycled materials The new uniforms, which are made from 60 percent recycled materials, feature Adidas’ Formotion technology, which reduces seams, decreases friction

between the garment and the player’s skin and optimizes the player’s natural movement through specially constructed material. Adidas reduced uniform weight and increased player comfort by switchthe front and back numbers from heavier, dense materials to breathable mesh. The new uniform absorbs moisture in less than three seconds as a result of Adidas CLIMACOOL fabrics, which move heat and sweat away from the body through a combination of moisture management materials, ventilation channels, and three-dimensional garments, helping the uniform dry twice as fast.

“Our goal is to always supply our teams and players with the best apparel and equipment to play the game. The NBA Revolution 30 uniform system provides our players with the most advanced uniform system available,” said Sal LaRocca, Executive Vice President of NBA Global Merchandising. The NBA Revolution 30 uniform is part of an integrated and customizable uniform system that includes Adidas TECHFIT padded and PowerWeb compression base layers and accessories, which help to improve endurance and protect athletes from injury while maintaining flexibility. Adidas worked with the NBA for four years to test the uniform and ensure the highest quality, optimal performance, and athlete comfort. More than 200 NBA and D-League players participated in testing by wearing new uniforms during practice and games, while researchers studied the effectiveways of the new innovations and gotthe player feedback. Players wore a prototype of the NBA Revolution 30 uniform during the 2009 NBA All-Star Game in Phoenix, and all players

in the 2010 NBA All-Star Game in Dallas wore the final NBA Revolution 30 uniform.“The new uniforms are the most comfortable I’ve ever worn,” said NBA All-Star Dwight Howard. “When I’m on the court, I’m 100 percent focused on the game and I don’t want to worry about getting too hot or uncomfortable. I’m a big guy but I play fast too, so feellighter on the court helps me do the things I do even better.”

Today, Adidas also launched a line of limited edition NBA Revolution 30 jerseys. The authentic jerseys are numbered and boxed with a seal of authenticity and are available for 33 different players, including Kobe Bryant, Kevin Durant, Dwight Howard, Derrick Rose, and Dwyane Wade. The jerseys will retail for a suggested retail price (SRP) of $350. Home and alternatecolor jerseys will be available in the coming months. All jerseys will be available at the NBA Store in New York City, on NBAStore,com, at NBA team retailers, and Champs Sports stores. New NBA Revolution 30 replica and swingman jerseys are also available now for an SRP of $45 and $80, respectively.

NEW JERSEYSnot New Jersey


CHEERLEADERSBrooklyn’s FinestIf we’re going to have this great new logo that reflects the city, and a brand new arena in the heart of Brooklyn, we figured the cheerleaders shouldn’t be left out of that equation. The outfits are designed to reflect the fashion sense of the females of Brooklyn. They are fashion forward and so are the Brooklyn Nets Cheerlead-ers outfits will be designed by the famous fashion designer Jean Paul Gaultier, and will continue to be updated as fashions trends come and go.


GIVING BACKTO THE COMMUNITY


BROOKLYNNETS.COMA unique take on an NBA site that helpspeople get a sense of the city, as well asthe team. Subway like navigation allowsfor easy interaction with the site.

*For more information on the navigation visit the site.

Photography for the website was taken by Christo Eugene, who still owns the copyrightto the photo’s. Any unauthorized use of photography will be settled in court.


NBA.COM/NETSThis site is a little closer to what you areuse to seeing for a sports team. This sitehad to follow with the nba.com templatebut there was still room to add a littleBrooklyn flavor to the mix.


It wasn’t until the Knicks’ portion of the crowd was silenced into final submis-sion that it truly felt like a home-court advantage for the Nets. Deron Williams was at the line to shoot free throws with 30.1 seconds to play in overtime Monday night, hearing the “M.V.P.” chant that had earlier been reserved for Carmelo Anthony. The Nets’ Brook Lopez blocked the Knicks’ Carmelo Anthony on Monday night. Free throws made, the Nets with an insurmountable lead, the new borough battle cry — “Brooklyn” with a few extra O’s, though finally without recorded prompt — serenaded the putative road team.

Until Anthony’s shooting legs collapsed under the weight of 50 minutes played and too many possessions run directly through him, Barclays Center was a Chicago Bulls road adventure at the height of Jordan mania, a 1990s Knicks game with the snowbirds on their side in Miami. For a couple of former Los Angeles Clippers, there were moments when it sounded like a Staples Center hosting of the Lakers. “Really mixed, almost like a tournament atmosphere,” said the Knicks’ Marcus Camby, a Clipper as recently as 2010, after the Nets’ 96-89 victory.

“Reminded me of when I was with the Clippers last year and you’d get so many Lakers fans,” said Reggie Evans, the Nets’ Rodmanesque rebounder. “You’re talking about the Lakers and they got, what, 18 championships?” Actually, it is 16 titles for the Lakers, counting the five claimed in Minneapolis long before pro-fessional basketball had the popularity and clout to claim prime urban real estate for sparkling arenas.

But Evans’s point — “we got none, so there’s no comparison,” he said, still speaking as a Clipper — was that the invading Nets must realize that rabid and wholesale partisanship is a process, not a pronouncement. With their grand total of two N.B.A. championships, the Knicks sure aren’t the Lakers — and in fact the Nets of New Jersey, with two more recent trips to the finals, have had a much better 21st century — but Brooklyn has been a blue-and-orange borough for more than 50 years. The Nets are trending there, but in relative communicative terms, they are Twitter compared with the Knicks’ network television.

All things considered, Nets Coach Avery Johnson’s hope for an 80-20 crowd split — the inverse of how it felt to him when the Knicks played New Jersey — was wishful thinking. The actual percentages were impossible to quantify, but put it this way: a split was win-win for the Nets.

You see it in the young people climb-ing the stairs while exiting the subway, smartphone cameras poised to capture the immediate view of the much-dis-cussed oculus, lighted theatrically under the darkened sky. Where once there was a hole in the ground there is now a desti-nation, and that is the much bigger story than Brook Lopez’s development or Joe Johnson’s missing jump shot.

NEW YORK TIMESMaking a presence


To celebrate the long awaited return of a professional Brooklyn sports team and to reward new and old Brooklyn fans alike, a beautiful 28-page limited edition book and sticker insert was conceived of and produced. Handed out in strategic areas throughout the borough by welcoming Nets branded street teams, the books were an instant hit and are now being considered collector’s items.

NEW FAN GUIDEReaching out


Identity Guidelines Identity Integrity3. 2 Identity Guidelines Applications5. 33

bookfinal

Documents

block nets

new york nets

familiar script nets

brooklyn nets identity

previous logo

majority ofthe nets

redesigned logo

blue basketball