book

toni neuman

STRANDS APART

Strands Apart is a nonprofit organization that accepts human hair donations, which are then used to create custom wigs for children in Michigan who are suffering from any form of hair loss.

strands apart

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Primary Mark

The is the primary mark of Strands Apart. This mark is used most of the time.

strands apart

Visual Identity

The visual identity of any company is key to displaying who you are. A brand visually shows people about the brand such as what they do or the mood and feeling that the brand is conveying. A strong brand can create emotional connection with customers through imagery and the logo. Having a strong logo that is flexible allows for play within the brand itself. Strands Apart focuses on one primary mark, which allows for flexibility. Further you will read more specifics about the mark.

In order to create a cohesive brand the Strands Apart organization has set up rules that must be followed for the logo mark: Color, Clear Space, Minimum size and Typeface’s to use. Each area is very specific as to how to apply the brand in order to fall within the brand guidelines.

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Brand Standards

Here are examples of what is unacceptable treatment of the Strands Apart brand. The primary logo is used for example, but the same applies to all secondary marks.

Positioning

The mark must always be positioned in the upright position. Adding a rotation or a reflection to the mark distorts it and hinders the readability of it.

Color

Do not change color of the mark. The mark has been specifically designed with these colors for readability and visual appeal. For any color changes please refer to the color pallet Strands Apart has specified.

Typography

Typefaces were chosen specifically for Strands Apart. These typefaces should be used consistently throughout the brand. Please do not change the weight, size or typeface.

Positioning

Color

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Typography

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Color Palette

Strands Apart has a specific color palate, which is to be used in order to create a cohesive brand. The primary colors of the brand are bright, young, and fun. Since Strands Apart primarily focuses on children and young teens, the colors are juvenile and bright. Holly, the main character of the brand is primarily seen in these primary colors. The secondary color palate is also fun for the people who Strands Apart services. These colors should be limited to special circumstances.

PinkCMYK: 0 78 33 0RGB: 241 96 124Web: F1607C

VioletCMYK: 76 78 0 47 RGB: 54 44 102Web: 362C66

YellowCMYK: 0 0 51 0RGB: 255 247 151Web: FFF797

Light PinkCMYK: 0 55 22 0RGB: 244 143 156Web: F48F9C

LavenderCMYK: 30 40 0 0 RGB: 177 154 202Web: B19ACA

MintCMYK: 30 0 20 0 RGB: 177 222 211Web: B1DED3

GreyCMYK: 7 0 0 30RGB: 173 184 191Web: ADB8BF

CharcoleCMYK: 0 0 0 77RGB: 95 96 98Web: 5F6062

Primary Secondary

Secondary

Primary Secondary

Secondary

Primary Secondary

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strands apart

MAGGIE VARNEYFounder & CEO

30126 Harper AvenueSt. Clair Shores, MI 48082

Phone: 586-772-6656Fax: 586-772-6674

Business Card

Strands Apart business cards strive to convey the playful and fun spirit of the brand. The secondary mark of the full character is used on the front and the back is flooded with the bright pink color.

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Secondary mark

This is a secondary mark which is used in special instances such as print brochures.

Secondary mark

This is a secondary mark which is used in special instances such as the website and mobile application.

Secondary mark

This is a secondary mark which is used rarely.

Secondary mark

This is a secondary mark which is used in special instances such as the website and mobile application.

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Typographic Standard

Gotham Rounded

Gotham Rounded is the primary typeface for Strands Apart. This typeface is used for the logotype and should be used primarily for headings. The rounded typeface gives a childlike playfulness that is displayed in the illustrations. The rounded type also matches well with the illustrations. The preferred weight is medium.

Univers

Univers is the secondary typeface for Strands Apart. Univers is typically used for text heavy documents and the body text of smaller documents such as the business letter.

Gotham Rounded bold

Gotham Rounded book

Gotham Rounded medium

Gotham Rounded medium Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+-=, .<>

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+-=,.<>

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+-=, .<>

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+-=,.<>

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Grayscale

One Color

Two Color

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WIGS 4 KIDS

Hair CareHair ShareWigs for CarePearls and CurlsNatural WigsMichigan Wigs for KidsHealing HairChildren’s wigsCrown of curlsPrecious ponytailsPriceless ponytailsWigs for wellnessCuts for a causeHaircuts of care Crown of hairHairdoCrowns of courageHair today gone tomorrowHair for shareShades of braidsBraids and tradesHelping hairHair R usHeavenly hairHair affairCaring crownsWigs for warmthHugs for hairlossTrusty brushes Calming combsTo hair or not hairCurly Q’sHair ever afterHair hypeHair bear

Hairing is caringCurls of careHair for a causeGreat lengthExtensions of loveBeaming braidsHair fairTreasured tailsDarling do’s Ideal hairLovely lengthIdeal do’sWaves of lovea-line of carelayers of lovebobs and braidsgift of hair natural hairdoextending carea-line of lovestyle aidbarrowed bowstreasured trimsstyle sharecrowns of careloving layerslet your hair downcurls for girlsnatural lengthcuts and curlsbeauty and the brushhearts of hairweaves to pleasehelping haircombs for a cause

peace and pigtailsbraids and babesextending updo’sfair haircuts of care10 inch tailsgiva curlhair flipflipping hairhair partlovely layerspriceless pixies Michigan hair careKids hairHalo of hairSpare HairSecond Chance HairLive Love HairNew beginnings HairHair FlareCutie CauseHair Wearweaving magicstyling strandsFriends helping hairLove my Hair10 inches of loveweave the wayextensions of gracehat hairUpdoBig WIg Kids

Toni Neuman | GRDE 410: Visual Communication 1 | Organization Names | September 14, 2011

STRANDSA PA R T

Strands p a r t

STRANDSA P A R T

strands a a r t

STRAND APART

Strandsa p a r t

STRANDSA P A R T

STRANDSA P A R T

TRANDSA P A R T

STRANDSA P A R T

Strandsa p a r t

STRANDSA P A R T

STRANDSA PA R T

STRANDSA P A R T

strandsapart

STRANDSA PA R T

STRANDSA P A R T

trands a p a r t

TRANDSA PA R T

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Clear Space of Primary Mark

Clear Space of Secondary Mark

Clear Space of Secondary Mark strands apart

strands apart

X=.25 in

X=.25 in

Y=.25 in Y=.25 in

strands apart X=.25 in

Y=.25 in

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Univers Light

Univers Roman

Univers Bold

UniversOblique

ABCDEFGHIJKLMNOPQRSTUV W X YZabcdefghijklmnopqrstuvwxyz1234567890!@ # $%^&*( )_+ - =,.<>

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Minimum Size Requirement

The minimum size requirements for Strands Apart logomarks are as to ensure readability and understanding of the brand. Any size below the minimum size requirement is unacceptable treatment of the brand. The primary logomark’s minimum size requirement is .5 inches. The secondary marks size requirements can be found below.


strands apart.5in

1.25in

.5in.18in


1in

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Envelope

The Strands Apart envelope uses the primary mark. The address is set in Gotham Rounded, which is not recommended to change.

Post Card

This is a thank you post card that is sent to those who donate the gift of hair. The post card makes use of the primary mark.

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strands apart

MAGGIE VARNEYFounder & CEO

30126 Harper AvenueSt. Clair Shores, MI 48082

Phone: 586-772-6656Fax: 586-772-6674

strands apart

strands apart

ALLIUM FARM FLOWER BULB BOXES

This series of boxes was designed to package flower bulbs for retail. The goal is to create a system of boxes that can be used for a company. The lid color hints at the color of the flowers once fully bloomed.

ICON SERIES

A series of icons were created to represent the word floral. To expand these icons stationery set has been developed to spread awareness to many different types of flowers.

HOLIDAY CARD

The goal of the holiday card is to create an invitation that President Eisler can use to invite Ferris Faculty, Alumni, Donors, and Local Officials to the annual holiday reception. The message and imagery of the card used the ideas of community and family, since Ferris is the common element that brings everyone together for the holiday.

CLIMATE CHANGE POSTER

The goal of this project was to create an info graphic poster centered on the topic of climate change. Due to the recent rise of temperatures around the globe, more female turtles are being born than male. This could mean a drop in the turtle population due to lack of mates.

TARGET CSR

This is a look at Target’s CSR report for stockholders in the company, which is a multi page document detailing the steps Target is making to improve community, the environment, and economical standings of the company.

365SHOP TARGET

2011 Corporate Responsibility Report

We constantly revamp our merchandise assortments to make sure we’re giving

guests what they want. More and more, we’re rethinking the products we offer

to lessen any negative effect they might have on the environment—because

it’s the right thing to do and because it’s what our guests value. We measure

our guests’ preferences through surveys, trend research, sales patterns and

product tests.

As a member of the Sustainable Packaging Council, we believe that the

packages our owned-brand products come in are as important as what’s

inside. During product development, our Packaging team recommends

sustainable materials and ways to reduce packaging volume whenever

possible. In addition, we work with printers who can reliably verify the

content of our packaging. Our vision: to minimize any impact on the

environment and manage our costs without compromising shelf appeal.

Whenever we can, we source owned-brand packaging materials that are:

Recyclable and made with recycled content: Our choxie® packaging was

converted to an unbleached paperboard that contains post-consumer

recycled content and was redesigned to save 15% in packaging materials

and we changed our Target Café smoothie and parfait cups from previously

containing no recycled content to using 20% post- consumer recycled plastic.

Made with renewable resources: Polylactic acid, or PLA, is a non petroleum

based plastic made from plants; we’ve converted packaging for six bakery

items and one deli item to renewable plant-based plastic from petroleum based

plastic, resulting in more than 500,000 pounds of petroleum- based plastic

removed from Target shelves.

Sustainable Products

Packaging

Reuse

Our reuse programs focus on ways to make the most of products for their

entire life cycles. We work with community partners who can use items we

no longer need—everything from food to filing cabinets, paint cans to party

supplies, bookshelves to blankets. Donating items for reuse not only saves us

millions of dollars in disposal costs, but supports our communities and keeps

still-useful products out of the waste stream.

We’re the only national retailer employing a Garment Hanger reuse program,

which keeps millions of pounds of metal and plastic out of landfills. We send

clothing to our stores already on hangers, each of which gets reused an

average of four times or until it’s no longer functional. In 2008, this program

prevented nearly 407 million hangers from entering landfills. The program also

reduces workload for our store teams, because they don’t have to put clothing

on hangers. When hangers break, we recycle the plastic and metal for use in

post-consumer goods, products like plastic flowerpots and other gardening

supplies, for example. But, more often, at least 90 percent of hangers returned

are reused.

Our Merchandise Salvage program sends unsold product to organizations

for resale: Although we maintain a business relationship with both nonprofit

and for-profit partners, more than 900 of our stores enjoy partnerships with

Goodwill Industries affiliates, which provide services like job training along with

low-cost goods.

Our grocery overstocks are donated to Feeding America, formerly known

as America’s Second Harvest, a nationwide network of food banks that

operates more than 50,000 food pantries, soup kitchens and after-school meal

programs. Our stores and DCs also donate overstocked and damaged pet

food and supplies to local animal shelters.

Our company founder’s son, George Nelson Dayton, established a standard of giving in 1946 that remains our model of giving at Target today – contributing 5 percent of our income to programs that serve our communities. Today, this long-standing tradition means that more than $3 million every week goes to support education, the arts, social services.

Our financial support is just the beginning. Team members and retirees across the country regularly offer hands-on help to local nonprofit organizations, volunteering hundreds of thousands of hours of their time and talent to community projects. This philosophy of giving and helping is embraced at every level of our organization and in local communities large and small. It’s in our DNA.

Our commitment to the community supports our business in many ways. It strengthens our brand and reputation, helps our guests view Target positively, and inspires our team members who want to work for a socially responsible company. We hope our leadership encourages others to support the community as well.

Given the diversity of our communities, we’re committed to hiring and developing a diverse group of team members in all our locations, and to offering a selection of products in our stores that appeal to our guests’ wide-ranging tastes, cultures and lifestyles. Fostering an inclusive culture has long been one of our strengths, and will continue to be an important part of our business strategy as we expand into new markets.

We want Target to be an employer of choice for talented, high-potential team members, so we offer a variety of pay and benefit plans and programs for different stages of life, as well as tools and resources to help team members manage their physical, emotional and financial well-being. Our compensation is governed by a clear pay-for-performance philosophy that differentiates us from our competitors; because Target leaders have a direct impact on our financial results, they are rewarded both for their personal performance and the company’s financial performance. To make wellness and preventive care available and affordable to all team members, we have built a comprehensive health and wellness program.

Finally, we take seriously our responsibility to ensure that no matter where vendors are located, those who manufacture products that carry the Target brand treat workers fairly and comply with our high ethical and product safety standards, which in many cases exceed standards set by governing agencies in the United States and overseas.

Strengthening families and communities through innovative programs and partnerships has always been part of the Target philosophy. We continue the tradition set by our company founders of contributing 5 percent of our income to the community—far outpacing the national corporate average of less than 1 percent—and we’re proud to be one of very few companies to sustain such a high level of giving. Today, we give more than $3 million every week to programs in three primary areas: education, the arts and social services.

Our guests—many of whom are families with young children —tell us that education is one of their biggest priorities. We’ve created innovative education programs that reach children from birth through high school.

Target helps give educators the tools they need to enrich the classroom experience and inspire students to embrace learning.

Take Charge of Education® (TCOE) takes the longtime Target tradition of giving into the heart of our communities: our schools. Since 1997, we’ve donated more than $260 million to schools nationwide through this innovative program, benefiting approximately 75 percent of the eligible K–12 schools in the country. Target cardholders are able to designate an eligible K–12 school of their choice. We donate 1 percent of their Target® Visa® Credit Card, Target Check Card®

Social Responsibility

Community Giving

Education

Tools for Education

TARGET 2011 Corporate Responsibility Report | 18

365SHOP TARGET

2011 Corporate Responsibil i ty Repor t

TARGET 2011 Corporate Responsibility Report | 18

Or Target Credit Card® purchases made at Target and Target.com, and 1/2 percent of Target Visa Credit Card purchases made anywhere else, to guests’ designated schools, which receive payout checks in March and September each year.

TCOE funds are unrestricted, so schools can use the money for their greatest needs, from textbooks to computer equipment to athletic uniforms. Unrestricted funds are the hardest for a school to raise and every school’s needs are unique, so it’s important to us that we give schools total flexibility in allocating these funds. The top three uses of TCOE funds include student rewards and incentives (17 percent), classroom supplies and equipment (16 percent), and field trips (9 percent).

Since its inception, more than 5.4 million Target REDcard holders and more than 114,000 schools have participated in TCOE, available to any K–12 public, private or charter school with a 501(c)(3) or 509(a)(1) tax-exempt status. To learn how much a specific school has received in donations, visit Target.com/tcoe or call 800-316-6142.

Kids in Need/Teacher Resource Centers solicit school supplies and distribute them for free to teachers for use by children most in need. When the Minneapolis center opened in 1999, we became one of the first sponsors. Today, we are the national presenting sponsor of all 24 centers across the country.

Studies show that children who haven’t learned to read by age nine may never catch up. Our national reading programs and local reading grants provide the resources, tools and inspiration kids need to develop a lifelong love of reading. Ready.Sit.Read!® helps raise parents’ awareness of the importance of reading to kids with resources like reading tips and in-store book recommendations. Book Festivals sponsored by Target in cities across the country get kids and their families excited about reading through fun activities, live entertainment and the chance to meet their favorite authors and illustrators.

Target stores award local reading grants to schools, libraries and nonprofit organizations

Early Childhood Reading

The perception is that Ferris students don´t

make good choices but the truth is, they do. This

misconception creates phantom peer pressure.

Students conform to what they believe to be the

norm. The goal of Good Choices is to challenge

perceptions and show the reality.

GOOD CHOICES CAMPAIGN

The Good Choices Campaign is a project from The University Counseling Center. This is a project that two others along with myself developed a solution to help distribute the campaign to our target audience, freshmen Ferris students. The Informer and Instructor were developed, which are pre planned kits for resident advisors and Ferris professors.

responsibility ismy middle name.WWW.FERRIS.EDU/GOODCHOICES

i ain’t easy, andi ain’t sleazy.WWW.FERRIS.EDU/GOODCHOICES

i don’t have timefor that nonsense.WWW.FERRIS.EDU/GOODCHOICES

FERRIS STUDENTS MAKE GOOD CHOICES ABOUT

DRINKING

People perceive college students as irresponsible and unhealthy. But in reality most Ferris students make smart decisions daily. For proof, check out ferris.edu/goodchoices

DRINKINGSEXDRUGSSMOKINGHEALTHSAFETY

“I can’t go out this weekend–two tests Monday.”

“Make sure you take a cab if you go out tonight.”


SMOKING



“I went to a party, but I definitely wasn’t smoking.”

“What was that smell on your clothes last weekend?”


SEX



“We always use two methods of birth control.”

“I hope you’re being safe up at school.”

.

DRUNK DIAL

responsibility isour middle name.

.

THE DEALER

we don’t have timefor that nonsense.

THE TOOL KIT

we ain’t easy, andwe ain’t sleezy.

WWW.FERRIS.EDU/GOODCHOICES

2011

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primary mark of strands

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cohesive brand

strong brand

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brand standardshere