1.

2. Firms of Endearment How World-Class Companies Profit from Passion and Purpose Rajendra S. Sisodia David B. Wolfe Jagdish N. Sheth Book review 3. Foreword

This book operate by a guiding vision of service that takes in to accounts all their primary stakeholders, customers , employee, suppliers, partners in the supply chain.

The companies fallow stakeholder relationship management business model rather than a traditional stockholder-biased business model.

4. Stakeholders

Society

Partners

Investors

Customers

Employees

5. FoE Stakeholders

Society

local and broader communities as well as governments and other societal institutions, especially nongovernmental organizations (NGOs)

Partners

Upstream partners such as suppliers, horizontal partners, and downstream partners such as retailers.

6.

Investors

Individual and institutional shareholders, lenders.

Customers

Individual and organizational customers; current, future, and past customers.

Employees

current, future and past employees and their families.

7. INVESTORS CUSTOMERS FoE EMPLOYEES SOCIETY PARTNERS 8. CUSTOMER

Loyalty:

The company can be loyal to customer by providing quality, reliability & service.

Quality

The customer must be satisfied by thequality of the product at a cheaper rate From the company.

9.

Services:

The company should facilitate service center at different location whereby customer can be able to visit the service center for their complaint and grievances.

10. Role Of Partners

Focus on the situation, issue, or behavior- not the person.

Maintain the self confidence and self-esteem of others.

Maintain constructive relationships with your employees, peers, and managers.

Take initiative to make things better.

Lead by Example.

11. Problems Of Partners

An individuals decision can affect his other partners.

Partners may have conflicting visions and goals for their company.

Partners may have unequal commitment in running a business.

It is usually hard to find partners who share the same vision.

12. Before you form a partnership, Design the following:

Help partners understand all the implications

Help partners realistically define duties and responsibilities

Help partners understand personal wants, needs and desires

Help uncover and resolve issues at the outset

Help create agreements with 'built-in' satisfaction

Help encourage discussion and define potential problems

Help create the most solid partnerships and/or agreements

13. Society

Protection to Environment

Quality Product

Reasonable Pricing

Control of Business Malpractices

Protection of Consumer Right

Social Welfare

14.

Companies Benefits Society By:

Supplying goods and services that customer cannot, or do not want to produce themselves.

Creating jobs for customers , suppliers , distributors and co-workers.

Continually developing new goods , services and processes.

Investing in new technologies and int he skills of employees.

Spreading good practice in different areas, such as the environment and workplace safety.

15. INVESTOR

Who is the investor?

The declining life expectancy of companies

Win-win situation

FoE company looks for long term results

FoE companies invest money inR&D and marketing

16.

Hybrid relationship betweeninvestors, employees and customer.

FoE companies meet the tangible and intangible needs of investors.

Pragmatic role of love in business.

17. Employees FoE Investor Customer Hybrid relationship ESOP Employee discounts Investor Discount Loyalty rewards 18. Employees

What is Employees to the companies

What a employees requirement of companies

How to satisfied employees

How employees helps to companies becomes a firm endearment

19. Review of the Book

Its introduction of the concept of IRONIC MANAGEMENT.

This book not only challenges capitalisms traditional marketing paradigm but the very genes of capitalism.

20.

Companies no longer defend putting profits ahead of wining share of heart because customers and investors increasingly believe one doesn't come without the other.

More loyal customer, more engaged employees, more trust between labor and management, more community support and ultimately more value produced for shareholders.

21.

For investors

It is a dynamic process requires, participation and communication by all stakeholders & acting with integrity. Any conflicts will be mediated and win-win solutions found.

For employees

These companies pay their employees very well, provide great value to customers, and have thriving, profitable suppliers.