book discovery begins here!concierge.s3.amazonaws.com/netgalley_2019_mediakit_us.pdf ·...

Make NetGalley marketing programs a central part of your launch plans. Use our powerful platform to reach trade professionals and early

influencers pre-publication, generate reviews, run giveaways,

advertise around the pub date, and connect directly with your

audience.

We have a program for every budget, goal, and type of book.

Because of the popularity of our programs, and our commitment

to never over-mailing our reader community, dates are often

booked months in advance for promotions. We encourage you to

contact us for a custom, discounted proposal if you wish to

purchase in bulk.

New for 2019! NetGalley Advanced Introducing a new level of service to help publishers track and

analyze NetGalley trends across divisions, and make strategic

decisions earlier. NetGalley Advanced will help you draw clear

correlations between promotions and activity.

Learn more about NetGalley Advanced on page 12.

The NetGalley Community

470K members worldwide:

62% Reviewers

13% Educators

10% Media

10% Librarians

5% Booksellers

Community Activity

167K unique visitors each month

242K requests each month

92% approved books are downloaded

60K reviews/feedback each month

Book Discovery Begins Here!

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NetGalley Marketing Programs 2019 MEDIA KITContact: [email protected]

2019 MEDIA KIT

Marketing Programs Overview

2


2019 MEDIA KIT

Category Spotlights

Reserve a week-long spotlight on a

NetGalley.com category page to drive the

action you want most.

$99 per title, per week, per category.

Featured Placement

Join our weekly Featured Titles to get extra

exposure for books with distinct themes to

target engagement.

$110 per title, per week.

On-Site Promotions

Reserve Reserve

NetGalley Newsletters

Secure a spot in our successful email

newsletters, targeted by category interest

(weekly) and member type (monthly).

$500-700 per title.

Dedicated eBlasts

Get outstanding results with a custom, highly

targeted email campaign to meet your goals

for one book or several.

$1000 minimum price.

ReserveReserve

Email Promotions

NominateNominate

Cover Love

Have an in-house favorite cover design? Tell

us! We highlight our favorite book covers in a

monthly Cover Love blog series.

FREE! Final selection not guaranteed.

Homepage Titles

Have a book that needs a little boost of

activity? Each week we choose 6 lucky books

to appear on the NetGalley.com homepage.

FREE! Final selection not guaranteed.

Free Promotions

https://app.smartsheet.com/b/form/841939a647724da1a891824a35e79a61

https://app.smartsheet.com/b/form/841939a647724da1a891824a35e79a61

https://app.smartsheet.com/b/form/17bd07c49fa14f01a11fbca074a4b3b7

https://app.smartsheet.com/b/form/be2f8e249edc42a9bd1f8f37f2a381f3

https://app.smartsheet.com/b/form/0a54fd9690a244418e9861c566297b12

https://app.smartsheet.com/b/form/367e6e5be5d8421b8f2f991c831620af

Be the first to catch the eye of readers, before they browse! Reserve a week-long spotlight on a

NetGalley.com category page—to drive the action you want most.

Three types of Category Spotlights:

REQUEST Spotlight. Highlight a title in a Category to maximize impressions and requests from

NetGalley members.

READ NOW Spotlight. Maximize downloads by highlighting a title that is set to Read Now (where

members will have instant approval to download your title).

RETAIL Spotlight. Running a deal on a retail site? Highlight a weekly deal, or a newsworthy hook,

on NetGalley for members to purchase the book. Great option once the title is Archived in

NetGalley, or a great way to drive Pre-Orders!

Category Spotlights

Reserve

$99 per title, per week, per category

Bulk discount: 5 for the price of 4. All five must be submitted at the same time.

3


2019 MEDIA KIT

Soon to be a major motion picture!“Mother knows best” takes on a sinister new meaning in this unsettling thriller perfect for fans of Neil Gaiman, Grimms’ Fairy Tales, and Aimee Molloy's The Perfect Mother. Compulsive, creepy, and inspired by some our darkest fairy tales, Little Darlings will have you checking—and rechecking—your own little ones. Just to be sure. Just to be safe. Read more

Little DarlingsMelanie Golding

SPOTLIGHT BOOK

Request

https://app.smartsheet.com/b/form/be2f8e249edc42a9bd1f8f37f2a381f3

Join our weekly Featured Titles to get extra exposure for books with distinct themes to target

engagement. Each Featured spot runs for a full week on the main FIND TITLES landing page.

Books must be available for Request at the time of the promotion to be eligible.

Featured Placement

$110 per title, per week

4


2019 MEDIA KIT

Reserve

The NetGalley FIND TITLES landing page has most traffic after homepage.


JUL

DEC

NOV

OCT

SEP

AUG

01: Summer Reads08: Romance 15: Fall/Winter Fiction22: Historical Fiction29: Science & Nature

05: History & Politics12: Debut Authors19: Picks for Book Clubs26: True Stories (Bio/Memoirs, History, True Crime)

02: Mystery & Thrillers09: Books for Music Lovers16: All about Animals (Fiction & Nonfiction)

23: Sci-Fi/Fantasy30: Multicultural Interest

07: Historical Fiction14: Teen Read Week21: Start planning “New Year, New You” coverage (Health/Self-Help)

28: Mystery & Horror

04: Picture Book Month 11: Romance 18: Sci-Fi/Fantasy25: Books perfect for gifting

02: Cozy mysteries for cold weather09: Religions/Spirit of the season16: Fiction23: Best of 2019 Cover Love 30: Make these the first books you read in 2020

MAY

JUN

APR

MAR

FEB

JAN 07: Spring Fiction 14: Spring Nonfiction21: Spring Children’s & Middle Grade 28: Spring Biography & Memoir

04: Black History Month (Nonfiction & Diversity)

11: Valentine’s Day (Romance)

18: Spring Young Adult25: Mystery & Thrillers

04: Women’s Fiction (to celebrate International

Women’s Day)

11: Cookbooks18: “Next in a Series” books25: Debut Authors

01: National Poetry Month 08: Literary Fiction15: Paranormal22: Earth Day & Environmental Titles29: Sci-Fi & Fantasy

06: Women’s Fiction13: BookExpo Featured Books 20: Fall/Winter Children’s & Middle Grade27: Weddings (Bridal Planning, Self-Help, Romance

Fiction)

03: GLBT Book Month™10: Featured Books at ALA Annual17: Fall/Winter Nonfiction24: Fall/Winter Young Adult

This Editorial Calendar was published October 5, 2018 and is subject to change.

2019 Weekly Themes for Featured Titles

Reserve Here

2019 MEDIA KIT

5



Take advantage of the easiest and most

cost-effective way to get your book in front of the

members who will love it. Books promoted in our

newsletters are consistently among the top

requested of their kind. These successful email

newsletters include an average of 10 titles from

various publishers; spots filled first-come,

first-served.

Reserve spots in our Email Newsletters

to reach:

Librarians, Educators, Indie Booksellers (Monthly)

All member types interested in a particular category/genre (Weekly per Editorial Calendar)

Books don’t need to be available for Request in

order to be in a newsletter, if you’d prefer to

generate Wishes (or Pre-Orders with a retail link).

NetGalley Newsletters

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2019 MEDIA KIT

Reserve

Spotlight placement: $700 | Regular placement: $600

Each Newsletter contains one Spotlight placement

NetGalley Newsletters are highly targeted to members who have engaged with books or promotions for that category. Averaging 37% open rate with 5% CTR!

NonfictionThis season brings us some fascinating Nonfiction reads. We're highlighting some picksbelow, and discover more Nonfiction here. Enjoy! And make sure to submit your Feedback tothe publisher.

Spotlight TitleThe Classby Heather Won Tesoriero

The Class tells the story of an extraordinary year in the life of avisionary high school science teacher and his award-winningstudents, as they try to get into college, land prom dates... andpossibly change the world.

Andy Bramante left his successful career as a corporatescientist to teach public high school—and now helms one ofthe most remarkable classrooms in America. Moving, funny,and heartfelt, The Class is a testament to the power of a greatteacher to help kids realize their potential.

Ballantine Books | Pub Date: Sep 4, 2018 | Science

A Mind Unraveledby Kurt Eichenwald

White Kidsby Margaret A. Hagerman

Craveby Christine O'Brien

The compelling story of anacclaimed journalist and

White Kids explores howwhite, affluent children

A memoir of a life spentstruggling with food—from

New York Times bestsellingauthor’s ongoing strugglewith epilepsy—his torturousdecision to keep hiscondition a secret to avoiddiscrimination, and hisensuing decades-long battleto not only survive, but tothrive.

growing up in the UnitedStates today form ideasabout race, racism,inequality, and privilege. Byunderstanding how thesechildren produce, reproduceand interpret racialideologies, the authorprovides ideas as to whystructures of whitesupremacy endure in theUnited States.

water fasts to late nightbinges—and the lifelongjourney to find balance.Christine O'Brienremembers growing up inNYC's famous Dakotaapartment with her powerfulfather, her beautiful mother,and a food obsession thatconsumed her. Available toRead Now for 7 days!

Roundup

Request It Read NowRequest It

Request It


This Editorial Calendar was published October 5, 2018 and is subject to change.

2019 Editorial Calendar for NetGalley Newsletters

09: Spring Fiction10: Librarian Edition (ALA Midwinter Preview)

10: ABA Digital White Box (Winter Institute Preview)

16: Spring Nonfiction (& True Crime)

23: Spring Children’s & Middle Grade30: Spring Biography & Memoir

06: Black History Month (Nonfiction &

Multicultural Interest)

07: Librarian Edition (all genres)

07: ABA Digital White Box (Winter Institute ICYMI)

13: Romance20: Spring Young Adult27: Mystery & Thrillers

06: Women’s Fiction07: Librarian Edition (all genres)

07: ABA Digital White Box13: Educator Edition (K-12)

20: Christian Books27: Debut Authors

03: Nonfiction04: Librarian Edition (all genres)

04: ABA Digital White Box 10: Literary Fiction17: Mystery & Thrillers24: Historical Fiction

01: Sci-Fi & Fantasy02: Librarian Edition (all genres)

02: ABA Digital White Box08: Summer Reads15: BookExpo Preview Edition22: Fall/Winter Children’s & Middle Grade29: ThrillerFest Preview

05: GLBT Book Month™06: Librarian Edition (ALA Annual Preview)

06: ABA Digital White Box12: BookExpo Wrap-Up (ICYMI)

19: Fall/Winter Nonfiction26: Fall/Winter Young Adult

10: Romance (RWA Preview)


11: ABA Digital White Box17: Fall/Winter Fiction18: Educator Edition (“Back to School” K-12)

24: Historical Fiction31: Sci-Fi & Fantasy

07: History & Politics08: Librarian Edition (all genres)

08: ABA Digital White Box 14: Debut Authors21: Paranormal28: Young Adult

04: Psychological Thrillers05: Librarian Edition (all genres)

05: ABA Digital White Box 11: Holiday Titles18: Women’s Fiction25: Sci-Fi & Fantasy

02: Multicultural Interest03: Librarian Edition (all genres)

03: ABA Digital White Box 09: Biography & Memoir16: Young Adult (Teen Read Week)

23: Health/Self-Help 30: Mystery & Horror

05: University Press Week (AAUP)

06: General Fiction 07: Librarian Edition (all genres)

07: ABA Digital White Box 13: Romance


05: ABA Digital White Box

MAY

JUN

APR

MAR

FEB

JAN

DEC

NOV

OCT

JUL

SEP

AUG

Reserve Here

2019 MEDIA KIT

7



Librarians are the “original recommenders” and

key advocates of NetGalley.

"I'm able to preview books that I am considering

for a collection with a tight budget. I need to

know that what I purchase is going to be a

quality title that my patrons will enjoy and

NetGalley helps me do that."

Librarians on NetGalley generate

3500+ LibraryReads nominations

monthly.

Reserve a spot in our monthly Librarian

Newsletter to reach over 21K librarians in US &

Canada, included over 6K validated ALA

members! - as of October 2018

Reach Enthusiastic Librarians

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2019 MEDIA KIT

Reserve

Spotlight placement: $700 | Regular placement: $600

Each Newsletter contains one Spotlight placement

Monthly Librarian Edition newsletter averages 31% open rate with over 5% CTR!

What to Read This MonthLibrarians, this newsletter has titles especially for you. Don't forget to submit your Feedback onNetGalley, including answering the yes/no questions and nominating your favoritesfor LibraryReads.

Spotlight Title

Golden Childby Claire Adam

For readers of Celeste Ng, Khaled Hosseini, and CristinaHenríquez comes Golden Child, a new novel from SarahJessica Parker’s imprint, SJP for Hogarth. This deeplyaffecting debut set in Trinidad, follows the lives of a familyas they navigate impossible choices about scarcity, loyalty,and love.

“A stunning novel written with force and beauty. Thoughtrue to herself, Adam's work stands tall beside icons of hertradition like V. S. Naipaul.” —Jennifer Clement, author ofGun Love

SJP for Hogarth | Pub Date: Jan 29, 2019 | General Fiction

Professor Chandra FollowsHis Blissby Rajeev Balasubramanyam

The Stranger Diariesby Elly Griffiths

Finding Dorothyby Elizabeth Letts

“Professor Chandra is asacerbic and unbending acurmudgeon as one couldwish to find scowling from thepages of a novel. Searinglyfunny, uplifting, andwonderful.” —HelenSimonson, author of MajorPettigrew's Last Stand

Follow the completelyinfuriating, utterly charmingProfessor Chandra as he triesto answer the biggestquestion of all: What makesus happy?

“Goose-bump spooky, smart,and haunting, in every sense.I loved this book! And you willtoo.”—Louise Penny

From the author of thebeloved Ruth Gallowayseries, a modern gothicmystery for fans of MagpieMurders and The LakeHouse.

Available to Read Now forone week.

This richly imagined noveltells the story behind TheWonderful Wizard of Oz, thebook that inspired the iconicfilm, through the eyes ofauthor L. Frank Baum’sintrepid wife, Maud.

Librarian Edition

Request It

Request It Read Now Request It


Make your books front of mind for booksellers, to

promote handselling and drive Indie Next List

nominations.

Booksellers on NetGalley generate 700

Indie Next List nominations monthly.

“The Digital White Box tells me which galleys to

move to the top of the pile on my desk that I've

gotten already from reps."

Over 800 validated ABA member booksellers are

opted into our monthly Digital White Box email, in

partnership with the ABA. - as of October 2018

Engage Key Buyers and Bookstore Staff

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2019 MEDIA KIT

Reserve

$500 per title for inclusion

Inclusion grants pre-approved access (via secure widget) for the recipient ABA booksellers.

Monthly Digital White Box newsletter averages 41% open rate with over 6% CTR! Booksellers love it as an alert.

October Digital White BoxDear booksellers, please enjoy these books that publishers don't want you to miss! Asalways, we want to hear from you. Reply to this email if you have questions, need help, orwish to sign up other members of your staff for future editions.

Don't forget to nominate titles for the Indie Next List via NetGalley! Just use theFeedback button (here's how).

You're pre-approved for these galleys!

Finding Dorothyby Elizabeth Letts

Her One Mistakeby Heidi Perks

The Unwinding of theMiracleby Julie Yip-Williams

This richly imagined noveltells the story behind TheWonderful Wizard of Oz, thebook that inspired the iconicfilm, through the eyes ofauthor L. Frank Baum’sintrepid wife, Maud.

Letts is the #1 New YorkTimes bestselling author

Heidi Perks' darkly twisteddebut showcases thecomplexities of femalefriendship, marriage, andmotherhood with acompulsively-readable,suspensful plot that ispsychological suspense atits best.

As a young mother facing aterminal diagnosis, Julie Yip-Williams began to write herstory. What began as thechronicle of an imminent andearly death becamesomething much more—apowerful appeal to the living.

Indie booksellers will findof Indie Next List Pick TheEighty-Dollar Championand The Perfect Horse. Inher new novel FindingDorothy, she tells a storyof love, loss, inspiration,and perseverance, set inAmerica’s heartland.

Her One Mistake willappeal to the voraciousreaders who loved BigLittle Lies, Gone Girl, andThe Couple Next Door, andare looking for their nextgreat read right after theholiday season.

The Unwinding of theMiracle to be an importantaddition to theircommunities, as it willeasily move readers by itsbracing and honestaccount of facing hardtruths.

https://app.smartsheet.com/b/form/b3fcfc5459fa4251864b1b7659c80df0

NetGalley eblasts are extraordinarily successful

and our most popular marketing program. Great

way to run a special promotion (limited-time

access, Wish campaign, Read Now sampler, etc)

or jumpstart requests, reviews, pre-orders, and

word-of-mouth.

Target who you most want to reach (by genre interest, member type, comp title activity, country, and more).

Promote one or several books; design in-house or we’ll use our template.

Drive any action: limited-time read now, widget access, wishes, pre-orders, requests, etc.

Dates book up months in advance. Reserve ASAP

and we’ll follow up to discuss details and budget.

Dedicated, Custom eBlasts

10


2019 MEDIA KIT

Reserve

$1,000 minimum price, to reach 15,000 highly engaged members.

Price increases dependent on size of target list. We work closely with you to confirm the best recipient list to match your goals for the particular campaign. Ask us about bulk packages!

Overall average 33% open rate & 5% CTR for dedicated eblasts, with some even higher depending on target list!

https://app.smartsheet.com/b/form/17bd07c49fa14f01a11fbca074a4b3b7

Materials due 5 business days prior to eblast send date.

If you’ll handle design in-house:

Provide us with a single designed eblast image, which will have a single click-through link (usually the NetGalley title record). If you wish to include more than one book in the eblast, please note that we no longer use image maps (as they are not responsive on mobile devices), so we'll be manually separating the image to link each area to its respective NetGalley title record—so we recommend the image has one solid (non-gradient) background. The full eblast image should be a JPG or PNG file that is 600px wide and no larger than 200 KB in order to fit our eblast template.

If you want us to design within our templates:

Provide descriptive and headline copy, and any images and book covers, as well as external (non-NetGalley) click-through links. If you have design assets being used for other ads/promos or author’s website, we love to re-purpose those to make the eblast match the overall branding. Banner/header images should be 600px wide (and we recommend no taller than 240px) to fit our template.

Eblast Design Specs

11


2019 MEDIA KIT

Introducing: NetGalley Advanced

A new level of service to help publishers track and analyze NetGalley trends

across divisions, and make strategic decisions earlier.

Insight about your audience and strategies

Multiple new downloadable charts, viewable at company- or imprint-level.

Activity By Member Type Graph

Gain understanding about each member type

Type of Access Charts

See how your content is being accessed

View your availability strategies over time

See how your strategies impact activity

Top Performers List

Identify which titles have the most activity across divisions

Filter by category and/or type of activity

Titles Created Over Time

Ensure your newest books are added to NetGalley

12

For more information, pricing, or to schedule a demo, email [email protected]

2019 MEDIA KIT

We help books succeed. We help you succeed.

NetGalley has always proudly created tools that are designed to dovetail with your current strategies while expanding your reach. Now more than ever before, publishers rely on data to gain insight and drive future decisions. With this in mind, we are excited to introduce NetGalley Advanced, which offers even more tools and reports for every level of your organization.

Less time executing strategies,more time refining them

Title Timeline:

Schedule title availability with customizable step-by-step phases

Read Now limits based on date or number of copies

View and add marketing promotions

Clear correlations between promotions and activity

Title-level Type of Activity Graph

Demonstrate activity generated by marketing promotions

Filter by type of activity

Clearly identify activity over time

Trends across divisions and streamlined access

Company Admin Dashboard

identify successesDiscover trends, note differing strategies, and

Reports available at company- or imprint-level

Streamlined navigation into imprint accounts. Dive down to title-level as needed.


[email protected]

2019 MEDIA KIT

New title-level insights demonstrate the impact of marketing promotions.

Easily identify top performing titles across divisions (and filter by type of activity, genre/category, etc).


Category Spotlight

Title Activity

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00/0000/00 00/0000/0000/0000/0000/0000/0000/0000/0000/0000/0000/00 00/00

00

000

000

000

000

000

000

000

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0,000

Feedback Social Shares Reviews Excerpt Impressions Promotions

Impressions Feedback

Top Performing eBook Titles

Show All CategoriesSort by Feedback

Baby Teeth Zoje Stage

Category Names Go Here

Publisher Imprint Name000,000 Views | 000 Days Active

The 7½ Deaths of Evelyn HardcastleStuart Turton



All We Ever WantedEmily Giffin



Part of It

Ariel Schrag




[email protected]

2019 MEDIA KIT

Plus: The new Title Timeline provides full campaign and availability scheduling, including limiting Read Now by number of downloads or by time.


Title Timeline

I’m Done with TimelineAdd Another Phase

Phase 1

Add a Promotion to this Phase

Private / Not Available in ‘Find Titles’ started on 02MAR19

Phase 2

Add a Promotion to this Phase

EDIT

Download Limited to 500 Members

Read Now starting on 14MAR19

Set Title to Private if Limit is met before next phase

Archive Date

This title has an archive date of 01MAY19

EDIT

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