B O N S A I Y O U R P R O D U C TJ O U R N E Y O N D E C L U T T E R I N G U I

Photo credit: @German Roque

U X D E S I G N E R AT

I’m Min

@ U X M I N

“I’m not sure what to use Yammer for”

“I have never used these features”

“Ah, I didn’t know you can do that!”

D E S I G N D E B T S

Redesign!

Intended focusing or highlighting of a particular characteristic to create a focal point

E M P H A S I S

Photo credit: @Luca Finardi

D E F I N E Y O U R P R I O R I T Y

D E F I N E Y O U R P R I O R I T Y

D E F I N E Y O U R P R I O R I T Y

D E F I N E Y O U R P R I O R I T Y

C A L L O U T W H AT ’ S I M P O R TA N T B Y R E M O V I N G / H I D I N G S E C O N D A R Y E L E M E N T S

Elimination of non-essential elements that may distract from the point of interest

S I M P L I C I T Y

D O N ’ T B E A F R A I D T O K I L L T H I N G S

D O N ’ T B E A F R A I D T O K I L L T H I N G S

D O N ’ T B E A F R A I D T O K I L L T H I N G S

D O N ’ T B E A F R A I D T O K I L L T H I N G S

Create a force of movement or control the direction the viewer’s eye travels by arranging the design components and elements in certain way

M O V E M E N T A N D R H Y T H M

Photo credit: @Bruno Azulay

V I S U A L H I E R A R C H Y

T H I S I S J U S T T H E B E G I N N I N G …

Our Product Managers will be measured based on how many

features they killed

We should be willing to take a hit in metric when we kill features. If

it’s better for the long run

W H AT W A S H A R D

• Convince people that our product needs removal of features

• Angry users, even if there is only one of them

• Stakeholders

H O W W E D I D I T

• Talk to our user

• Re-evaluate our product priority

• Start small, take baby steps

• Advocate for it loudly and consistently

@ U X M I N

Thank you

Photo credit: @German Roque