PREMISE

• Seeing the growth in the number of travelers every year and the visible expansion of the tourism industry, Bon Voyage! is not just targeted at travel magazine readers but also Business Professionals (of all age groups), Tourism Industry Experts and Service Industry Professionals, to be informed about the travel hotspots and the latest insights of tourism industry.

• Through extensive surveys conducted across the major metros, select A,B &C class towns on a diverse sample population form across industries/segments, we got down to creating a Balanced Content Plan, so as to ensure maximization of our target audience.

• These surveys further confirmed the high level of interest in travel publication from avid travelers from all segments and travel industry experts, thus clearly exhibiting the wide scope of the magazine.

TARGET AUDIENCE

Frequent Business Travelers

Leisure/Budget

Travelers

Travel & Tourism Industry

Professionals

Service/Hospitality

Industry Travelers

Frequent Business Travelers

DEMOGRAPHICS

Experienced Young0%

10%

20%

30%

40%

50%

60%

43%

57%Business Proffesionals

Luxury Budget0%

10%20%30%40%50%60%

45%

55%

Traveler

Tourism Travel Service0%

10%

20%

30%

40%

50%

60%

70%

38%

62%

Industry Profesionals

Note : Age Group 18 to 60 YearsSource : Travel Biz Monitor & Biz Filings

MAGAZINE PRODUCTION SPECS

Total Pages •Cover Page•+96 Pages

Cover Page Specs

•Art Card Paper•300 GSM

Other Page Specs

•Art Paper•90 GSM

Printing •Full Color•Life Style Design

VISIBILITY

• PAN India Visibility

• Print Run- 100,000 copies

• News Stand Distribution-IBH

• An innovative FMCG approach to promote sales at up market retail outlets to ensure higher visibility and substantially higher sales, thus reducing unsold copies and maximizing response for advertisers

CIRCULATION STRATERGY

An aggressive on-street

promotional campaign across metro cities shall

ensure a high visibility of the

magazine.

The B2C visibility would be

through up market retailers to target readers

from all segments and

industries.

Periodic display contests at sales

outlets would help greatly in

achieving a high visibility.

CIRCULATION & DISTRIBUTION

Approx. 20,000 copies would be sent to leading

retailers that shall be distributed as

handouts at popular stores.

70,000 copies would be hitting the

news stands through over

innovative retail distribution model.

Approx. 10,000 copies would be

circulated on direct mail to the industry professionals, travel agents, hospitality companies, hotels,

spas & restaurants .

THE BUSINESS CASE

As per the Ministry of Tourism’s Annual Publication, ‘Indian Tourism Statistics 2012’, the annual growth rate of foreign tourists arriving in India has been 4.3% and a total of 6.58 million foreign tourists visited India in 2012. It lays the premise of why more and more global market players are developing an interest in the Indian travel and hospitality industry.

There has been a growing need of an authentic source of information to provide the best of the services to travelers/visitors to take the tourism business to a new high.

Bon Voyage! would touch upon all the varied aspects of travel and services industry to suffice the needs of the readers through well researched content that will give an insight of the industry as well as satiate a vagabond’s imagination.

COMPETATIVE ADVANTAGE

Taking cues from Nielsen’s Travel Monitor Survey the same survey, Bon Voyage! would be covering topics that refreshes the outlook of diverse travelers and also offers the readers a mixed bag of stories ranging from adventurous or quiet weekend getaways to budget destinations to high end luxury destinations across the world.

Also this is the one-stop pick for travelers, tourism industry experts and service industry professionals.

CONETENT

Business

• Cover Story : The hottest topic in travel world

• Analysis• The

Latest BUZZ

Travel

• Luxury Destinations

• Budget Destinations

• Photo Features

• Features on culture & heritage

Interviews

• Corporate Honchos

• Service Industry Professionals

• Bureaucrats

General

• Calendar• Letters to

editors• Travel

Gadgets & accessories

• Quiz, Trivia & Book Listings

Reviews

• Hotel Reviews

• Spa Reviews

• Food Reviews

Thank You