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JUNE 2011 PRESS RELEASE

BOMBAY SAPPHIREMAKES IMAGINATION A REALITY WITH A 3DSPECTACULAR PROJECTION ON ICONIC LONDON LANDMARK

Global competition winners imagination showcased on Battersea Power Station

8 June, 2011 Today Bombay Sapphire, the worlds number one premium gin by value1 for

a second consecutive year, made imagination a reality in the climax of the Bombay Sapphire

Project Your Imagination Competition projected onto the well-known Thames-side landmark,Battersea Power Station.

Launching the competition in December 2010, the world was asked by Bombay Sapphire to

demonstrate their imagination by submitting ideas including drawings and poems, to be used

as the inspiration for the Bombay Sapphire 3D spectacular projection. Facebook fans

selected their favourite - from a global shortlist spanning from the UK to Australia. The lucky

winner, Erjola Veliaj from Albania was the clear victor chosen by Facebook followers.

Working with some of the worlds best creatives to inspire the 3D spectacular projection,

Erjola saw her imagination become a reality today with the final vision being incorporated

into the Bombay Sapphire projections which transformed Battersea Power Station, the iconic

London landmark on the bank of the river Thames.

Erjolas winning concept saw Battersea Power Station 'power up' to create a spectacle of

powerful imagination. The iconic building was lit up in a rainbow of changing

colours reflecting the bold, square lines of the famous puzzle. Spectators were then shown

a cool blue world of imagination inside the building, which reflected vibrantly in the water ofthe Thames. Set to music, the projection captivated and impressed the audience.

Erjola says, I was so pleased to win the competition and seeing my idea brought to life

tonight is fantastic. It looks better than I could have ever imagined.

John Burke, Bombay Sapphire Global Category Director, says, Bombay Sapphire has long

had imagination at its heart and through this competition we have been able to inspire

imagination in others, something we are keen to continue.


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Bombay Sapphire invited guests from around the world to view the projection from the luxury

of The Silver Sturgeon, the flagship vessel of the lavish Silver Fleet. Floating on the Thames

sipping imaginative Bombay Sapphire cocktails gave the perfect viewpoint of this stunning

piece of work.

Since its creation, Bombay Sapphire has taken an imaginative approach to gin making

one of the secrets to its success. It is based on a 1761 recipe created by pioneering English

distiller Thomas Dakin. Dakin's recipe and sophisticated distilling methods signalled a new

era of quality for gin. In fact, Bombay Sapphire continues to be made using a Carterhead still

purchased by the Dakin family in 1831, the perfect vessel to create an artisan product.

Bombay Sapphire was also the first premium gin to showcase the importance of botanicals,

which are hand-selected from exotic locations around the world. These botanicals, along

with the brands signature Vapour Infusion process, create the tantalizing, smooth and

complex taste that is Bombay Sapphire.

When launching the Project Your Imagination competition last December,

Bombay Sapphire demonstrated their own imagination before inviting Facebook fans to

share theirs.

The cutting edge 3D projection morphed

Londons Old Royal Naval College into a

Sapphire blue ocean sea creatures motivated

by the buildings naval history. Visit

www.youtube.com/bombaysapphire to view

the film.

1 Data sourced from International Wine and Spirit Research (IWSR), for the 12 months to the end of December 2009

- ENDS -

For further press information, photography and interview requests please contact:

Aimee Wells, Hill and Knowlton+44 20 7973 [email protected]

Cassandra Stoddart, Hill and Knowlton+44 20 7973 [email protected]


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NOTES TO EDITORS:

About Project your Imagination

Standing out from the crowd since launch, the brand has long supported the world of design and innovative waysof thinking as it is itself the product of creative and skilled transformation of the finest raw ingredients. With itstantalising, smooth and complex taste and striking translucent blue glass bottle, Bombay Sapphire is best knownfor its superior quality and progressive design.

Bombay Sapphire Global Category Director, John Burke comments: Since launch, Bombay Sapphire has driventhe re-invigoration of the gin category and captured consumers imagination instantly through its distinctive andsmooth taste resulting from the combination of 10 hand selected exotic botanicals and unique distillation process.These qualities and its translucent, blue glass bottle are what set Bombay Sapphire apart from other gins. Wehave continued to drive this excitement through our close relationship with the Design Community and preservedthe essence of Imagination throughout the years through innovative and exciting campaigns.

Burke continues: The Project Your Imagination Competition is designed to inspire people and give an outlet forthe resulting imaginative thoughts in a spectacular way. Were delighted to be the first to try and capture thepublics imagination in this manner and host a uniquely open competition that we hope will truly result in a breath-taking vision come to life.

What makes Bombay Sapphire unique?

Through the Project Your Imagination competition, Bombay Sapphire aims to inspire people into expanding theirminds, thinking differently to reveal more about themselves and their Imaginations. Bombay Sapphire believeseveryone has imagination and therefore are giving everyone the opportunity to be inspired, and to infuse theimagination Bombay Sapphire with theirs. This open invitation is about inclusive creativity and designed tocapture imagination.

Bombay Sapphire is based on a secret 1761 recipe; the premium quality of Bombay Sapphire gin is created byperfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. Thenatural flavours of the botanicals are captured through a delicate distillation process called Vapour Infusion whichresults in the tantalising, smooth and complex taste that is Bombay Sapphire.

Enjoy Bombay Sapphire responsibly. The Bombay Sapphire bottle design and device are trademarks and/orregistered trademarks.

www.bombaysapphire.com

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