bollywood by nikita

8/14/2019 Bollywood by Nikita

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EFFECTIVE COMMUNICATIONS

II

TOPIC: - BOLLYWOOD AND BEYOND

PROJECT DESIGNER: - NIKITA BHAVNANI

SUBMITTED TO: - MRS. MARTINA

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ACKNOWLEDGEMENT

I AM REALLY THANKFUL TO MRS. MARTINA OUR SUBJECTCOORDINATOR FOR EFFECTIVE COMMUNICATIONS II FORGIVING US AN OPPURTUNITY TO THINK BEYOND OURIMAGINATION AND PROVE OUR THOUGHTS. THROUGHTHIS PROJECTBOLLYWOOD AND BEYOND I HAVE TRIEDTO FOCUS ON JAUNDRAS THE BOLLYWOOD STARS AREENGAGED IN RATHER THAN JUST ACTING, WHAT THE

BOLLYWOOD BUDGET IS ALL ABOUT AND SO ON.

THANKING YOU,NIKITA BHAVNANI

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Bollywood

The world's movie capital is not Hollywood but Bollywood.Bollywood is the nickname for the Indian film industrylocated in BombayIndians are in love with movies, even though most filmsfollow a similar format called masala (the word for acollection of spices). Movies are three to four hours long,include dozens of songs and dances, top stars, the story

between the songs of boy meets girl, lots of action andalways - a happy ending.Fourteen million Indians go to the movies on a daily basis(about 1.4% of the population of 1 billion) and pay theequivalent to the average Indian's day's wages (US $1-3)to see any of the over 800 films churned out byBollywood each year. That's more than double the

number of feature films produced in the United States.Although American-made films have been edging intoIndia, only the blockbuster Titanic has ever made India'stop five list. One hundred and fifty U.S. films arrived in

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India in 1998. However, Indian films have becomesomewhat of an international obsession.Bollywood films are being shown in American and British

theaters on a more and more frequent basis. Thesetheaters have become community foci for the SouthAsian communities around the world. Though separatedby a vast distance from home, South Asians have foundBollywood films to be a great way of staying in touch withtheir culture and their fellow South Asians.Since India is a country of sixteen official languages and

a total of twenty-four languages spoken by over a millionpeople each, some portions of the film industry arefragmented. While Mumbai (Bollywood) leads India in filmproduction, its specialty lies with Hindi movies. Chennai(formerly Madras) produces films in Tamil and Kolkata(formerly Calcutta) is the Bengali movie capital.Neighboring Pakistan's Lahore calls itself Lollywood.

Bollywood's film production center is a government-owned studio facility known as "Film City" in the northernsuburbs The stars of Bollywood are very popular andhighly paid, considering the budget of the films. The leadstar in a film often receives as much as 40% of the US$2 million budget for the typical masala film. Stars maybe in such high demand that they're working on ten filmsat once. Photographs of Bollywood stars grace shopwindows and homes throughout the country.

Indian movies are becoming more and more populararound the world

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BOLLYWOOD AND ITS TIE-UPS

Now that the IPL frenzy is over, brands are focusing on

Bollywood again. Harry Baweja's science fiction Love Story 2050has got Lux, Xbox 360, Tata Indicom and Sun Microsystemsinterested for branding and marketing tie-ups.

On the other hand, Aamir Khan Productions (AKPL) & PVRPictures' co-production Jaane Tu Ya Jaane Na, a low-budgetmovie, has clinched marketing deals with Zee and Sony, and isexpected to sign Coke and Toyota, brands endorsed by AamirKhan. The two movies will be the launch pad for two fresh facesHarman Baweja and Imraan Khan, and are slated for a July 4release.

"We have covered 20% of our production costs through brandand marketing tie-ups. But if we combine the money that we haveearned through merchandising and distribution deals, it would

cover 100% of the costs. Anything that we will earn from now onwould be profits for us," says Rowena Baweja of Harry BawejaProductions. Love Story 2050's production cost is an estimatedRs 50 crore.

BOLLYWOOD & HOLLYWOOD

The fast-growing entertainment and media industries in India andother developing countries are attracting capital and buildingaudiences in ways their Western counterparts have not. Revenuefrom Indias movie industry hit $2.2 billion in 2007, according to

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PricewaterhouseCoopers, less than a 10th that of Hollywood. ButBollywood is expected to double in size by 2012, thanks to 13 percentannual growth, versus less than 3 percent in Hollywood.Indian entertainment companies have embraced new channels of filmdistribution, like the Internet, more rapidly than their Western rivals.Thats in part because of the Indian diaspora some 25 millionpeople of Indian origin who live outside of India, many of whom areeager to see Bollywood films but cannot find them in the local theater.

With India's $10 billion media and entertainment industry growing --and the subprime-mortgage credit crunch's squeeze on films relianton hedge-fund cash -- many observers see these deals as an exampleof what's to come. "There's more and more money coming out ofIndia and Asia, in general," said Jared Underwood, a Senior Vice

President of Comerica Entertainment Group. "It's a market that'sstarting to become more mature and the governments are trying tocombat piracy, so there's a massive amount of potential."

Hollywood Meets Bollywood

At 61st annual Cannes Film Festivalbollywood queen AishwaryaRai arrived on red carpet along with Eva Longoria and Mischa

Barton for the premiere of new Julianne Moore flickBlindness.Paramount Pictures' "Indiana Jones and the Kingdomof the Crystal Skull" grabbed the Cannes limelight over theweekend, with paparazzi and fans swarming the world premierethat didn't quite bowl over audiences, but proved the franchisestill strong after 17 years.

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But the real business of Cannes is happening away from the redcarpet. At beachside cocktail parties and yacht soirees, majorproduction agreements are negotiated as part of the March duFilm, the festival's movie marketplace, which operates in alabyrinth of booths that extend beneath and around the GrandPalais theater. One of the striking business trends this year is anincreased relationship between Hollywood and Bollywood, India'smassive film industry.

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Will Smith wants to star in a Bollywoodfilm

THE HANCOCK ACTOR- who has made his name by landing leadroles in a series of big blockbuster movies thinks it is time totry his hand at a different genre. THIS MEANS THAT

BOLLYWOOD IS SPREADING ITS WINGS NOT ONLY ININDIA BUT THROUGHTOUT HOLLYWOOD URGINGHOLLYWOOD ACTORS TO WORK IN BOLLYWOOD.The bollywood industry has approximately acquired 80-85%growth urging 20% of Hollywood actors in the industry.

BOLLYWOOD ACTORS BIDDING FOR

IPL

Kings XI Punjab

The Mohali team was bought by Bollywood diva Preity Zinta, her

industrialist beau Ness Wadia, along with renowned industrialistsKaran Paul and Mohit Burman for $76 million for a period of 10

years. Icon player Yuvraj Singh is the captain of Kings XI Punjab.Australias Tom Moody is the coach of the team.

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Kolkata Knight Riders

The Kolkata team is owned by Bollywood actor Shah Rukh Khan, actress Juhi

Chawla and her husband Jay Mehta for $75.09 million for a 10-year period.Icon player Sourav Ganguly is the captain of Kolkata Knight Riders.

Australias John Buchanan is the coach of the team.A few interesting statistics were thrown up, such as Manoj Tiwari gettingthe highest percentage increase above the base price of 575% (Delhisnapped him up for $675,000, from a base price of only $100,000), followedby Ishant Sharma at 533% ($950,000 from $150,000). Neither of these arehighly surprising because if you look back at the auction a year from now,

you will realise the value and potential of these young stars.

Pure bowlers and batsmen were sold for only around 114% over their basesprices each, as compared to increases of 150% and 209% for wicketkeeper-batsmen and all-rounders respectively.Another mention went to Shane Warne and Glenn McGrath, who, notsurprisingly to the author, went for very low amounts. On the other hand,the highest wicket taker in the T20 World Cup, Umar Gul, and the highestrun getter, Matthew Hayden, were both good deals by their respectiveteams. These notes correspond with the ratings received by these players inthe IPL

CHARITIES FUNDED WITH

BOLLYWOODSonali Bendre

Sonail Bendre was too involved with the charity when she wasacting in movies. She is been involved with CRY, and an orphanage

in the suburbs in Mumbai Saint Catherine's Home.

"I Am with them because it is one of the few orphanages whichtake in HIV positive children. Something which not too manyother orphan homes are comfortable with. And you know how I

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feel about children and HIV. It makes my heart bleed, but thereis just so much you can do about it. We can at least try, she says.

Amitabh Bachchan

Recently when shooting for Anil Sharma's Ab Tumhare HawaleWatan Saathiyon, he read in the papers that farmers in AndhraPradesh were committing suicide as they cannot repay their loans.

Bachchan was so overwhelmed that he donated Rs. 1.1 million tothe farmers. This money has paid off for 42 Andhra Pradeshfarmers.

It feels so good that I could save the lives of so many people bythis small gesture, says Amitabh.

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Sunil Dutt

The late actor turned politicians charitable works were legendaryespecially in his home constituency.

He helped set up many charitable institute and contributed wisely

and generously to all of them.

He would never say no when anyone approaches him forcharitable works, says an actor.

BOLYWOOD ACTORS ANCHORING

TV SHOWS

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Salman Khan

Channel - Sony Entertainment Television

Programme - Dus Ka Dum

Take-home:Rs 72 crore (for 90 episodes over three seasons)

They may still be larger than life, but these days theyre nolonger that large to be unable to fit snugly into the small screen.Of late, a host of Bollywood superstarsa few who are at theirpeak, along with a few whore set to peak out and a few who

peaked out some time agohas begun gravitating towardstelevision.

On June 6, Salman Khan took a bow on the idiot box, as the hostof Dus ka Dum: India sochega percentage Mein, a game show onSony Entertainment Television (SET).

It has been adapted from internationally popular Power of 10, and

comes with a winner-takes-home jackpot of Rs 10 crore. Whetherany participant will bag that bonanza is an imponderable; whatisnt is the stash Khan is laughing all the way to the bank withacool Rs 72 crore for 90 episodes over three seasons, a sum hesunlikely to make signing films over that period.Khan isnt the first tinseltown jack flash to jump out of the silverscreen onto the smaller counterpart in homes.

Shah Rukh Khan

Channel:Star Plus

Programme:Paanchvi Pass

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Take-home:Rs 1 crore per episode (72 episodes over twoseasons)

SHAHRUKH Khan is back on STAR with another format calledKya Aap Paanchvi Pass Se Tez Hain? Now, its the turn of someother big stars of Bollywood to be lured by television.

Urmila Matondkar

Channel:Sony Entertainment Television

Programme:Waar Parriwar

Take-home:Rs 7.5 crore (for 51 episodes)

Other artistes whove been convinced that small is indeed biginclude Urmila Matondkar, who is hosting a music show on SETcalled Waar Parriwar.

Akshay Kumar

Channel:Colors

Programme:Fear Factor: Khatron ke Khiladi

Take-home:Rs 1.5 crore per episode (16 episodes)

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AKSHAY KUMAR IS ALL SET TO HOST THE TV-SHOW

KHATRON KE KHILADI ON CHANNEL COLORS TAKING

HOME NOT LESS THAN 1.5 CRORE PER EPISODE.

TURNING CORPORATES

The new age bracket of Indian movie stars is whirlingconsumerist much before the glare of publicity dim.

Many are into retail, fashion and the hotel industry - and now intothe world of cricket, as exemplified by Shah Rukh and PreityZinta, who have heavily invested in the Indian Premier League(IPL), the richest domestic cricket tournament in the world.

It is understood that Khan has already got the biggest knock outof each money that he has so far downcast into IPL. Apart fromthis, Khans production house - Red Chilies - is motivated to comeforward as the best in animation and special sound effects.

One of the first actors to embark on investing in business fromthe film industry was Mithun Chakraborty who started his ownhotel business in south India. Since then, many have followed,

together with actors like Suniel Shetty and Bobby Deol.

Now actresses too are blurring the lines between the worlds ofBollywood and business.

Stars like Sushmita Sen, Aishwarya Rai and Preity Zinta aregiving some strong competition. Sushmita was probably the first

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to turn industrialist when she placed up her company Sensazionein 2006. Through her company, she plans to open a chain ofhotels, lounges and spas. She has also acquired 12,000 sq ft ofspace in Kolkata for a lifestyle zone, which apart from a hugeopen space will house a nightclub, a restaurant and a cigar lounge.She has a jewelry retail show room in Dubai which her mothermanages.

Preity Zinta has become co-owner of the Mohali cricket team ofthe Indian Premier League (IPL) with partner Ness Wadia andtwo others. She is indomitable to make a go of it and says: When

I do anything in life for the first time, I want to succeed.

Aishwarya Rai, has moved in to revive father-in-law AmitabhBachchans company AB Corp and is negotiating with filmmakersto regenerate production work. Ayesha Takia, who withrestaurateur boyfriend Farhan Azmi is set to launch their firstboutique hotel in Goa.

The couple has acquired a 200-year-old Portuguese bungalow in

Candolim, which is just 10 minutes away from the beach. Theyplan to build a luxurious swimming pool, a lounge area and areworking out details on how to entertain guests with good musicand superb cuisine.

Each of our boutique hotels will have 20 rooms, Ayesha says.

Her enthusiastic boyfriend adds: Ayesha is interested in doingother things rather than just acting, which is so great.

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BIG-BUDGET

The Current Industry Scenario

In the current economic scenario, the Indian entertainmentindustry is in the cusp of strong growth.According to the CII - KPMG report the Indian entertainmentindustry was valued at Rs222bn ($5bn) in 2004 and are expectedto grow at 18% CAGR to reach Rs588bn ($13bn) by 2010. "Films"has been one of the integral components of the Indian

entertainment industry contributing nearly 27% of the totalrevenues of the entertainment industry. Besides, films alsocontribute to other components of the entertainment industrylike music, television and live entertainment. The Indian filmindustry is one of the most complex and fragmented national filmindustries in the world comprising of a number of regional filmindustries like Hindi, Tamil, Telugu, Kannada and others. The Hindifilm industry is the most popular among them.

Though India produces the largest number of films in the world(Approximately 1000 per year), it accounts for only 1% of theglobal film industry revenues. In spite of being over 90 years old,the Indian film industry was accorded the status of industry onlyin 2000. Over the years, the Indian film industry has been highly

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unorganized. as film financing was dependant on private andindividual financing at extremely high interest rates. Onlyrecently, the industry has got access to organized finance. Withvertical integration taking place between producers, distributors,exhibitors, broadcasters and music companies; corporatization isnow taking shape in the Indian film industry. We believe, thatcorporatiation, will bring about transparency, accountability andconsolidation; which will help to improve the overall profitabilityof the Indian film industry as well as reduce piracy and leakageswhich presently account for 14% of the Indian film industry'srevenues.

Film exhibition business in India- tremendous scope Filmexhibition forms the most important component of the Indianfilm industry. According to the CII - KPMG report domestictheatrical revenues contributes 57% of the total Rs59bn filmindustry revenues and are expected to grow at 17%. Overall, theIndian film industry is expected to grow at 16% CAGR fromRs59bn in 2004 to Rs143bn in 2010. (CII-KPMG)At present, theper capita monthly spend on films is less than Rs4 per month. This

amount is extremely low for a country like India, whereentertainment is given significant importance and is thereforeexpected to increase over a period of time. The main pockets forfilm exhibition in India are Delhi, Mumbai and South India. Due tovarious regional language film industries in the South, it hasbecome an important film exhibition pocket.Hyderabad and Bangalore are 2 southern cities where occupanciesare exceptionally high at around 70%-80%.With around 12,900

active screens, India is under screened. China, which produces farlesser films than India has 65,000 screens while the US has36,000. Indias screen density stands low at 12 screenS permillion population. There is a need of at least 20,000 screens asagainst the current 12,900. This gives multiplex operators enough

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room to grow as the traditional single-screen theatres do nothave the financial wherewithal nor do they enjoy tax incentives.

BIBLIOGRAPHYTHE HELP FOR CREATING THIS PROJECT IS TAKEN FROMTHE FOLLOWING SOURCES :-

GOOGLE.COM

YAHOO.COM

BUSINESS TODAY

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