bolia strengthens collaboration with the world’s largest retailer of … · 2018. 9. 14. ·...
TRANSCRIPT
“Since the launch of our partnership with Bolia in Europe last year, several architects, designers and customers have been in contact, expressing their enthusiasm to deco-rate with Bolia designs. We are very excited to further the knowledge of the beautiful, well-crafted and uniquely detailed designs that make up all Bolia’s products to more offices and workplaces around the world”, - says Vice President of Global Marketing at Steelcase, Allan Smith.
Office landscapes as we know them are changing, calling for more vibrant, functional, flexible, and less formal office spaces. Therefore, the partnership between Bolia and Steelcase becomes relevant, as it combines professional office spaces with great de-sign relying on sustainable, natural, and high-quality materials and bold choices.
“Our mutual passion for good design, quality, and creativity coheres the Bolia prod-ucts with the Steelcase product line.” – says CEO of Bolia, Lars Lyse Hansen. “We are very pleased with the inspiring and great partnership with Steelcase, and the great opportunities it has led to globally. We are convinced that this partnership will result in creative and inspiring workspaces all around the world.”
The Bolia Design Team just launched their new 2019 collection. A collection with a strong sustainable focus, which also marks the design company’s strategic shift in their product and business development through an increased use of recyclable mate-rials and longer durability for each individual design. The new collection is also centre of the Bolia x Steelcase collaboration.
Come fall 2018 Bolia designs will be available for Steelcase customers in North Ameri-ca, Asia and the Pacific Region.
Contact Bolia.com
PR & Communications Manager Camilla Kallehauge Møller
+ 45 [email protected]
CEO Lars Lyse Hansen
About Bolia The design company Bolia.com has 53 stores in Denmark, Sweden, Norway, Germany, Belgium, the Netherlands, Switzerland, Austria and France, webshops in 27 Europe-an countries, and more than 400 dealers in 44 countries worldwide. Bolia is a Danish growth company that has gained international acknowledgement for design, concept and creativity, among others at the Global Retail Awards, Global E-commerce Awards, International EFFIE Awards, and as the winner of several Danish retail- and e-com-merce awards.
Bolia strengthens collaboration with the world’s largest retailer of luxurious office furnitureFall of 2017 the Danish design company, Bolia, and the American company, Steelcase, one of the world’s largest retailers of office furniture, entered into close collaboration. The partnership has up until now, resulted in a luxurious Bolia x Steelcase collection available for Steelcase partners and retailers in Europe, the Middle East, and Africa, or otherwise known as EMEA, and based on this successful launch, Steelcase and Bolia have agreed to expand their partnership to include North America and Asia as well.
About Steelcase For more than 150 years Steelcase Inc. has created experiences for the world’s leading organisations across industries, and offers an extensive portfolio of architecture, fur-niture, and technological solutions all created to ease the everyday life. Steelcase also supports sustainability in all its aspects, and works with around 800 dealers world-wide. Steelcase is listed market leader with a $3 billion turnover in the fiscal year of 2017.