@BoldGrid_TimS TimS@BoldGrid.com

Gratuitous Family Slide

Why are Analytics important?

● Making decisions○ Colors (such as buy buttons)○ Page layout (heatmaps)○ Marketing (leads)

● Understanding visitors○ Sources (organic, direct, referral) ○ Types (mobile vs. desktop)

● Branding○ Engagement○ Loyalty○ Awareness

● Tracking Goals across Time

Installing Google Analytics

http://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/

Create a GA Account

Get GA Tracking Code

Differences in GA & Search Console

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GA API Dashboard

Learn how to build a Google Dashboard with specific GA information

https://ga-dev-tools.appspot.com/embed-api/

KPI Dashboard

Alternatives to GA

PIWIK

AWSTATS

Non-typical Setups

Varnish / AWSTATS

Large site that knows its core traffic (6.5 million views per month) come from non-cookied visitors

Wanted a way to track Varnish Traffic since that accounts for 95% of traffic (5% were Apache)

Google Search Quality Guidelines

Google Evaluator Quality Guidelines PDF

Published: 3/28/2016

Quality Raters Guide by Google

(Always with user in mind)

1. Purpose2. Informational vs Transactional3. Content Types4. Advertising

5. Reputation6. Expertise, Authoritativeness,

and Trustworthiness (E-A-T)7. Page Load Time

How to determine conversion

metrics

Traffic Sources

New/Unique Visitor Conversion

Interactions Per Visit

Cost Per Conversion

Bounce Rate

Leads / Forms

Thank you Pages

Exit Pages

https://blog.kissmetrics.com/the-8-most-important-conversion-metrics-you-should-be-tracking/

Error Reporting Google Search Console

Why you shouldn’t look at

analytics too much

Seasonalization

Macro vs. Micro transactions