BOLD BRITS SEEK OUT A LIFE LESS ORDINARY

Hilton Hotels & Resorts Reveals Nation’s Appetite for New Experiences

Source: Survey conducted by Hilton Hotels & Resorts and OnePoll between April and May 2016 on a sample of 2,000 UK adults.

Stay in a suite at a five star

hotel

1

2 3 4

5 6 7

8 9 10

Swim with dolphins

Walk the Great Wall of

China

Drive Route 66

Fly first class

Try new local food / drink

Go on safari

Travel on the Orient Express

Stay on a tropical island

See the Northern

Lights

Designer clothes

A phone upgrade

Streaming services

Eating out / takeaways

ALMOST 8 IN 10 (79%) PREPARED TO SACRIFICE MATERIAL GOODS FOR A NEW TRAVEL EXPERIENCE

TO ENJOY A NEW TRAVEL EXPERIENCE BRITS ARE WILLING TO GO WITHOUT

THE UK’S TOP 10 BUCKET LIST EXPERIENCES

* Experience Hunters strive to see as much of the world as possible - further evidence of the UK’s growing “experience economy” – a shift in consumer behaviour from buying goods to buying experiences

56% 46% 44% 36%

THE PEOPLE OF CHELMSFORD ARE ALL ABOUT FAMILIARITY when travelling, with almost 12% admitting they don’t have a single

new experience on holiday

UK EXPERIENCE HUNTERS* MAPPED OUT

50 - THE AGE BRITS WANT TO ACHIEVE THEIR BUCKET LIST BY

50

WREXHAM IS THE BUCKET LIST CAPITAL OF THE UK with

67% of residents having one

LIVERPUDLIANS LIKE TO TAKE A WALK ON THE WILD SIDE as they

are most likely to put a safari on their bucket list (30%) Southampton

want to swim with dolphins (25%)

BIRMINGHAM’S RESIDENTS ARE THE BIGGEST THRILL

SEEKERS with over 1 in 4 wanting to sky dive and /

or bungee jump

SWANSEA SEEKS THE MOST ADVENTURE,

with 19% claiming to have 10 or more new experiences

on a typical holiday

OXFORD CLAIMS TOP SPOT FOR EXPERIENCE HUNTERS

with 85% of residents expecting to tick off their entire bucket list

13% OF 18-24 YEAR OLDS USE A DIARY TO DOCUMENT THEIR ADVENTURES

68% OF BRITS STILL USE THEIR CAMERA FOR CAPTURING HOLIDAY MEMORIES