bol.com partner event 2013 - presentatie eduard blacquiere
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15 SEO mythes ontkracht - Eduard BlacquiereTRANSCRIPT
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Eduard Blacquière
15 SEO MYTHES ONTKRACHT
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BEKEND?
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EDUARD BLACQUIÈRE
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BLOGGER
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DOCENT
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SPREKER
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BESTUURSLID
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ERVARING
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SENIOR SEO CONSULTANT
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OPDRACHTGEVERS
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SEO
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.1
“SEO IS DOOD.”
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SEO IS DOOD
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SEO IS DOOD
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SEO IS DOOD
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.2
“JE MOET JE AANMELDEN BIJ ZOEKMACHINES
OM GEVONDEN TE WORDEN.”
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AANMELDEN ZOEKMACHINES
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MARKTAANDEEL NL
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2. AANMELDEN BIJ ZOEKMACHINES
① GOOGLEBOT
② GOOGLE CHROME
③ GOOGLE TOOLBAR
④ GOOGLE …
BIG BROTHER
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.3
“GOOGLE VINDT M’N SITE, IK HOEF NIETS TE DOEN.”
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LANCERING SITE / PAGINA
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GOOGLE(BOT) VINDT…
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.4
“META KEYWORDS MOET JE INVULLEN.”
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META KEYWORDS
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META KEYWORDS
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META KEYWORDS -‐ NEWS
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META KEYWORDS -‐ NEWS
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.5
“HOE HOGER M’N PAGERANK, HOE HOGER M’N RANKING.”
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GOOGLE PAGERANK
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GOOGLE PAGERANK
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GOOGLE PAGERANK
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NUTTIG
Homepage
Level 1
Level 2
Level 3 Level 3
Level 4
Level 2
Level 1
Level 2 Level 2
Level 3 Level 3
Level 4
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NUTTIG
PR5
PR4
PR3
PR2 PR2
PR1
PR3
PR4
PR3 PR3
PR2 PR2
PR1
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NUTTIG
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NUTTIG
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NUTTIG
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NUTTIG
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.6
“EXACT MATCH DOMEINEN WERKEN NIET MEER.”
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EXACT MATCH DOMEIN
www.zoekterm.nl
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EMD UPDATE
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EMD UPDATE (VS)
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PARTIAL MATCH DOMEIN
www.zoektermwoord.nl
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EMD / PMD UPDATE (VS)
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GOOGLE NL
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GOOGLE NL
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GOOGLE NL
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SEO TREND 2013
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EMD UPDATE NL…?
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.7
“DUPLICATE CONTENT WORDT AFGESTRAFT.”
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DUPLICATE CONTENT
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DUPLICATE CONTENT
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DUPLICATE CONTENT
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DUPLICATE CONTENT
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DUPLICATE CONTENT
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DUPLICATE CONTENT
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DUPLICATE CONTENT
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.8
“MIJN SITE HEEFT EEN PENALTY VAN GOOGLE.”
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GOOGLE PENALTY?
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GOOGLE ALGORITME
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GOOGLE ALGORITME
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SEO TREND 2013
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GOOGLE VENICE
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GOOGLE VENICE
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GOOGLE VENICE
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GOOGLE VENICE
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SEO TREND 2013
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MOBILE
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MOBILE
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MOBILE
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.9
“FOOTER LINKS WERKEN NIET MEER.”
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FOOTER LINKS
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PAGE LAYOUT UPDATE
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FOOTER LINKS
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.10
“LINK-‐PAGINA IS ONBETROUWBAAR.”
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LINK-‐PAGINA
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BETROUWBARE LINK-‐PAGINA
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BETROUWBARE LINK-‐PAGINA
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.11
“KEYWORD ANCHOR TEKSTEN WORDEN AFGESTRAFT.”
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ANCHOR TEKST
<a href=“hlp://domein.nl”>Anchor Tekst</a>
…tekst Anchor Tekst tekst…
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GOOGLE PENGUIN UPDATE
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KEYWORD ANCHOR TEKST hlp://goo.gl/rdSjl
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TOTAAL AANTAL LINKS? hlp://goo.gl/rdSjl
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KEYWORD ANCHOR TEKST hlp://goo.gl/rdSjl
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.12
“CLOAKING WERKT NIET MEER.”
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CLOAKING
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CLOAKING
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CLOAKING
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CLOAKING
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.13
“SOCIAL MEDIA IS NOODZAKELIJK
VOOR EEN TOPPOSITIE.”
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SOCIAL MEDIA
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SOCIAL MEDIA & SEO
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SEO TREND 2013
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SOCIAL MEDIA & SEO
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LINKBUILDING
+
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AUTEUR RANKING
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“INFOGRAPHICS ZIJN WAARDELOOS
VOOR LINKBUILDING.”
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INFOGRAPHICS
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INFOGRAPHICS
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INFOGRAPHICS
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“PERSBERICHTEN WERKEN NIET MEER.”
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PERSBERICHTEN
I wouldn't expect links from press release web sites to benefit your rankings.
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PERSBERICHTEN
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.1
“SEO IS DOOD.”
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SEO IS…
Toewijding aan content creaue Kennis van het gedrag van je doelgroep Vaardigheden om met mensen in contact te treden Technische kennis over de infrastructuur van je site
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CONTACT / VRAGEN
Orangevalley De Corridor 27 3631 ZA Breukelen Tel: 030 -‐ 2 800 800 Email: [email protected]
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