boiling the ocean
DESCRIPTION
Building a mobile telephony business from scratch in an industry 30 times our size, using VoIP and WiFiTRANSCRIPT
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“If at first, the idea is not absurd, Then there is no hope for it”
Albert Einstein
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Mobile costs are disgustingly high
THE ITCH
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Mobile calls are 10 times cheaper in China and India
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The variable cost per minute circa 5c… …yet we pay R2
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VoIP over WiFi on mobile phones
SCRATCH THE ITCH
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Part of… Fixed Mobile Convergence
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KEY INGREDIENTS
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Approximately 70% of phone calls emanate from inside buildings – homes and offices – and could easily be siphoned off the mobile network through Wi-‐Fi / Broadband. CTIA Report, 2009
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Over 30% savings… And that is just today
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Leadership that gives you a long enough leash
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People
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Technical excellence
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BUILDING THE BUSINESS
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VoIP & WiFi
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Mobile Operating System
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Indian Dev vs. Israeli Dev
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Billing Engines
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Pay-for-what you use
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One call at a time
CHANGING THE WORLD
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How do you eat an elephant?
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The launch: making a splash
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Articulate a good story
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"…And our customers are lining up to test our product
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Strategic Angle: Maybe our competitors might take their eye off the ball
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TAKE AWAYS
Usability Adapt Love
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QUESTIONS