bodyshop social media slidesv3
TRANSCRIPT
Connect, meet and share using ‘Social Media’
How can Social Media help you?
• At the end of this session you will - – Know how to use those mysterious applications to
help you and grow your business
– Have enough information to get you ahead of your competitors.
– Have a way of marketing your business FOC
– Have the chance to ask any questions on Social Media.
Ever heard these?
“People buy from People”
“Its good to talk”
“Do you know anybody who…..”
“We don’t get complaints”
“Marketing doesn’t work”
“We tried that once”
“I'm not sure who to contact..”
2 views on SM
• View 1 “We do everything”
• View 2 “We’ll wait and see”
• Reality 1 – ROI?
• Reality 2 - Don’t know what to do
Our Market
• Competition for attention
• Short attention spans
• Mobile Market
• 4,480,000 Repairs this year
• 30 good SM contacts
• Easiest, Quickest, Cheapest, Best Solutions.
So what is ‘Social Media’
“an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.” Wikipedia
Essentially “Social Media” is a fancy phrase which describes the way that we
communicate and share information online
So what is ‘Social Media’
• It’s a way to ‘market’ your business using modern technology
• It’s Personal
• It’s Professional
• It’s Fun
• It’s a young way of making new connections with old contacts
How
“Social Networks are profile based websites that encourage users with relatively similar
interests and backgrounds to meet and initiate relationships with one another.”
“Its not a numbers game”
• Plus numerous others
Why should I care?
Who uses it?
• 66.6% of worlds internet population use them
• 4th most popular online activity
• 42m visit social media sites in the UK
• 2.5 hrs. per month on sites
• 1 in every 6 mins spent online is on SM
• 1 Billion videos viewed on you tube every day
So who uses it
So who uses it
1. Your Customers
2. Your Competitors
3. Your Work Partners
• 500m users worldwide
• 1/3 of facebook audience are aged 35-49
• 1/4 are aged 50+
• Social site for Friends• Photos
• Comments
• Feedback
• Pages are for business
• Internet messaging application
• Post messages for public to see
• Personal and corporate
• Information
• Brand awareness
• ‘Conversation’
Usage 41% ‘useless babble’
38% conversational
9% Pass Along Value
6% Self Promotional
65 Million tweets per day
(5,850,000 PAV)
• Facebook for Professionals
• Used by Industry Decision Makers
• Targeted Contacts – like minded
• Discussions
• Recruitment
• Business to Business via people
• A great way to talk to people in business
• A great way to get your Brand out there
What do they get from it
• Contacts
• Feedback
• New business
• Self satisfaction
• Enjoyment
• Value for money
What do you want it to do for you?
• Advertise
• Get Customer feedback
• Make contacts
• State your views
• Get information
• Know what's going on
• Keep in touch with your customers
How to get the best out of it.
Listen– Industry news
– Influences
– Customers
– Competition
– Recruitment
– Other Parties
Converse– Reply to feedback
– Generate Positive WoM
– Bounce new ideas
– Ask questions
S o c ia l M e d ia is w o r d o f m o u t h b u t
!lo u d e r
So how to get started
• Start with the end in mind
• Facebook pages
• Linked in
• Searches
• Get your feet wet
Choose your Champion
Somewhere in your team is your expert
Maybe a team of experts
Get the brand out there
Why
You decide?
You get out what you put in?
Its growing
Get involved.
Getting Better
• Seminars
• Ask the Experts
• Read up – Google it , You tube
• Play with it
• Change the way you look at it and the way it looks will change.
• “It ain't going away”
Help is available….
• Free How to get started with Social Media Pack
• Free How to get the best from Social Media Pack
• Email [email protected]
Thank You ..now
Tweet off,
Go and be ‘Social’
