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Risk and return of equity investments in banking sector City college Page 1 1.1 INVESTMENT AN OVERVIEW: Investment refers to the employment of funds with the aim of achieving additional income or growth in value. The essential quality of an investment is that it involves ‗waiting‘ for a reward. It involves the commitment of resources which have been saved or put away from current consumption in the hope that its benefit will accrue in future. Investment is the allocation of monetary resources to assets that are expected to yield some gain or positive return over a given period of time. These assets range from safe investment to risky investments. Investment in this form is called as ‗Financial Investments‘. Investment has different meanings in finance and economics. In economics, investment is related to saving and deferring consumption. Investment is involved in many areas of the economy, such as business management and finance whether for households, firms, or governments. In finance, investment is putting money into something with the expectation of gain, usually over a longer term. This may or may not be backed by research and analysis. Most or all forms of investment involve some form of risk, such as investment in equities, property, and even fixed interest securities which are subject, inter alia, to inflation risk. In contrast putting money into something with a hope of short-term gain, with or without thorough analysis, is gambling or speculation. This category would include most forms of derivatives, which incorporate a risk element without being long-term homes for money, and betting on horses. It would also include purchase of e.g. a company share in the hope of a short-term gain without any intention of holding it for the long term. Under the efficient market hypothesis, all investments with equal risk should have the same expected rate of return: that is to say there is a trade-off between risk and expected return. But that does not prevent one from investing in risky assets over the long term in the hope of benefiting from this trade-off. The common usage of investment to describe speculation has had an effect in real life as well. It reduced investor capacity to discern investment from speculation, reduced investor awareness of risk associated with

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  • Risk and return of equity investments in banking sector

    City college Page 1

    1.1 INVESTMENT AN OVERVIEW:

    Investment refers to the employment of funds with the aim of achieving additional

    income or growth in value. The essential quality of an investment is that it involves

    waiting for a reward. It involves the commitment of resources which have been saved or

    put away from current consumption in the hope that its benefit will accrue in future.

    Investment is the allocation of monetary resources to assets that are expected to yield

    some gain or positive return over a given period of time. These assets range from safe

    investment to risky investments. Investment in this form is called as Financial

    Investments.

    Investment has different meanings in finance and economics.

    In economics, investment is related to saving and deferring consumption. Investment is

    involved in many areas of the economy, such as business management and finance whether

    for households, firms, or governments.

    In finance, investment is putting money into something with the expectation of gain,

    usually over a longer term. This may or may not be backed by research and analysis. Most

    or all forms of investment involve some form of risk, such as investment in equities,

    property, and even fixed interest securities which are subject, inter alia, to inflation risk.

    In contrast putting money into something with a hope of short-term gain, with or without

    thorough analysis, is gambling or speculation. This category would include most forms of

    derivatives, which incorporate a risk element without being long-term homes for money,

    and betting on horses. It would also include purchase of e.g. a company share in the hope of

    a short-term gain without any intention of holding it for the long term.

    Under the efficient market hypothesis, all investments with equal risk should have the

    same expected rate of return: that is to say there is a trade-off between risk and expected

    return. But that does not prevent one from investing in risky assets over the long term in the

    hope of benefiting from this trade-off. The common usage of investment to

    describe speculation has had an effect in real life as well. It reduced investor capacity to

    discern investment from speculation, reduced investor awareness of risk associated with

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    speculation, increased capital available to speculation, and decreased capital available to

    investment.

    In finance, investment is the application of funds to hold assets over a longer term in the

    hope of achieving gains and/or receiving income from those assets. It generally does not

    include deposits with a bank or similar institution. Investment usually involves

    diversification of assets in order to avoid unnecessary and unproductive risk.

    Investments are often made indirectly through intermediaries, such as pension

    funds, banks, brokers, and insurance companies. These institutions may pool money

    received from a large number of individuals into funds such as investment trusts, unit

    trusts etc.to make large scale investments. Each individual investor then has an indirect or

    direct claim on the assets purchased, subject to charges levied by the intermediary, which

    may be large and varied.

    1.1.1) Reasons to invest

    One needs to invest to:

    Earn return on idle resources,

    Generate a specified sum of money for a specific goal in life

    Make a provision for an uncertain future

    One of the important reasons why one needs to invest wisely is to meet the cost of

    Inflation. Inflation is the rate at which the cost of living increases.The cost of living is

    simply what it costs to buy the goods and services you need to live. Inflation causes money

    to lose value because it will not buy the same amount of a good or a service in the future as

    it does now or did in the past. The aim of investments should be to provide are turn above

    the inflation rate to ensure that the investment does not decrease in value.

    1.1.2) FACTORS INFLUENCING INVESTMENT:

    1. Increasing rate of taxation.

    2. High interest rate.

    3. High rate of inflation

    4.

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    1.1.3) TYPES OF INVESTMENT:

    1. Short term investments

    2. Long term investment

    CLASSIFICATION OF INVESTMENTS

    SHORT TERM LONG TERM

    Savings Bank Account Post Office Savings

    Money Market or Liquid Funds Public Provident Fund

    Fixed Deposits with Banks Company Fixed Deposits

    Securities (Shares, Bonds)

    1.2) EQUITY INVESTMENT AN OVERVIEW:

    Equity investment generally refers to the buying and holding of shares of stocks in the

    stock market by individual and funds in anticipation of income from dividend and capital

    gain as the value of the stock rises. It also sometimes refers to the acquisition of equity

    participation in a private company or a company being created or newly created. In simple

    terms, equity share is the total equity capital of a company divided into equal units of small

    denominations, each called a share.

    1.2.1 Need to issue shares to the public: Most companies are usually started privately by

    their promoter(s). However, the promoters capital and the borrowings from banks and

    financial institutions may not be sufficient for setting up or running the business over a long

    term. So companies invite the public to contribute towards the equity and issue shares to

    individual investors. The way to invite share capital from the public is through a Public

    Issue. Simply stated, a public issue is an offer to the public to subscribe to the share capital

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    of a company. Once this is done, the company allots shares to the applicants as per the

    prescribed rules and regulations laid down by SEBI.

    1.2.2 Reasons for investing in equities

    When a person buys a share of a company he becomes a shareholder in that company.

    Shares are also known as Equities. Equities have the potential to increase in value over

    time. It also provides your portfolio with the growth necessary to reach your long term

    investment goals. Research studies have proved that the equities have outperformed most

    other forms of investments in the long term.

    This may be illustrated with the help of following examples:

    a) Over a 17year period between 1990 to 2007,Nifty has given an annualized return of 20

    %.

    b) In the last 15-20 years, the average return from equity was about 18 percent p.a.

    c) Equities are considered the most challenging and the rewarding when compared to other

    investment options.

    d) Research studies have proved that investments in some shares with a longer tenure of

    investment have yielded far superior returns than any other investment.

    1.2.3 The average return on Equities in India

    Since 1990 till date, Indian stock market has returned about 20% to investors on an average

    in terms of increase in share prices or capital appreciation annually. Besides, that on

    average stocks have paid 1.7%dividend annually. Dividend is a percentage of the face value

    of a share that a company returns to its shareholders from its annual profits. Compared to

    37 most other forms of investments, investing in equity shares offers the highest rate of

    return, if invested over a longer duration.

    1.2.4 Factors that influence the price of a stock:

    Broadly there are two factors:

    (1) Stock specific and

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    (2) Market specific.

    The stock-specific factor is related to peoples expectations about the company, its future

    earnings capacity, financial health and management, level of technology and marketing

    skills.

    The market specific factor is influenced by the investors sentiment towards the stock

    market as a whole. This factor depends on the environment rather than the performance of

    any particular company. Events favorable to an economy, political or regulatory

    environment like high economic growth, friendly budget, stable government etc. can fuel

    euphoria in the investors resulting in a boom in the market.

    On the other hand, unfavorable events like war, economic crisis, communal riots, minority

    government etc. depress the market irrespective of certain companies performing well.

    However, the effect of market-specific factor is generally short-term. Despite ups and

    downs, price of a stock in the long run gets stabilized based on the stock specific factors.

    Therefore, a prudent advice to all investors is to analyze and invest and not speculate in

    shares.

    Growth Stock v/s Value Stock

    Growth Stocks:

    In the investment world we come across terms such as Growth stocks, Value stocks etc.

    Companies, whose potential for growth in sales and earnings are excellent, are growing

    faster than other companies in the market or other stocks in the same industry are called the

    Growth Stocks. These companies usually pay little or no dividends and instead prefer to

    reinvest their profits in their business for further expansions.

    Value Stocks: The task here is to look for stocks that have been overlooked by other

    investors and which may have a hidden value. These companies may have been beaten

    down in price because of some bad event, or may be in an industry that's not fancied by

    most investors. However, even a company that has seen its stock price decline still has

    assets to its name buildings ,real estate, inventories, subsidiaries, and so on. Many of these

    assets still have value, yet that value may not be reflected in the stock's price. Investors

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    look to buy stocks that are undervalued, and then hold those stocks until the rest of the

    market realizes the real value of the company's assets.

    1.2.5 Way to acquire equity shares

    The investor can acquire equity share either by the following two ways,

    1. Primary market

    2. Secondary market

    You may subscribe to issues made by corporates in the primary market. In the primary

    market, resources are mobilized by the corporates through fresh public issues (IPOs) or

    through private placements. Alternately, you may purchase shares from the secondary

    market. To buy and sell securities you should approach a SEBI registered trading member

    (broker) of a recognized stock exchange.

    PRIMARY MARKET:

    The primary market provides the channel for sale of new securities. Primary Market

    provides opportunity to issuers of securities; Government as well as Corporates, to raise

    resources to meet their requirements of investment and/or discharge some obligation. They

    may issue the securities at face value, or at a discount/premium and these securities may

    take a variety of forms such as equity, debt etc. They may issue the securities in domestic

    market and/or international market.

    SECONDARY MARKET:

    Secondary market refers to a market where securities are traded after being initially offered

    to the public in the primary market and/or listed on the Stock Exchange. Majority of the

    trading is done in the secondary market. Secondary market comprises of equity markets and

    the debt markets.

    1.3) RISK:

    Risk, for most of us, refers to the likelihood that in lifes games of chance, we will receive

    an outcome that we will not like. For instance, the risk of driving a car too fast is getting a

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    speeding ticket, or worse still, getting into an accident. Websters dictionary, in fact,

    defines risk as exposing to danger or hazard. Thus, risk is perceived almost entirely in

    negative terms.

    In finance, the definition of risk is both different and broader. Risk, as we see it, refers to

    the likelihood that we will receive a return on an investment that is different from the return

    we expected to make. Thus, risk includes not only the bad outcomes, i.e., returns that are

    lower than expected, but also good outcomes, i.e., returns that are higher than expected. In

    fact, we can refer to the former as downside risk and the latter is upside risk; but we

    consider both when measuring risk.

    Risk is a concept that denotes a potential negative impact to an asset or some characteristic

    of value that may arise from some present process or future event. In everyday usage, risk

    is often used synonymously with the probability of a known loss. Paradoxically, a probable

    loss can be uncertain and relative in an individual event while having a certainty in the

    aggregate of multiple events.

    The variance and standard deviations of return serve as the alternative statistical measures

    of the risk of the security in absolute sense. Similarly covariance measures the risk of the

    security relative to the other securities in a portfolio.

    1.3.1TYPES OF RISK:

    1] Systematic risk and

    2] Unsystematic risk

    CLASSIFICATION OF RISK

    Systematic risk Unsystematic risk

    Market risk or Economic risk Business risk

    Interest rate risk financial risk

    Purchase power risk

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    SYSTEMATIC RISK:

    The systematic risk affects the entire market. Also known as "un-diversifiable risk"

    or "market risk." Systematic risk is a risk of security that cannot be reduced through

    diversification. This indicates that the entire market is moving in a particular

    direction either downward or upward. The economic conditions, political situations

    and sociological changes affect the security market.

    Variability in a securitys total returns that is directly associated with overall

    movements in the general market or economy is called systematic or market or

    general risk. In other words, Systematic risk is the risk attributable to broad macro

    factors affecting all securities.

    Virtually all securities have some systematic risk, whether bonds or stocks, because

    systematic risk directly encompasses the interest rate, market risk and inflation risk.

    The investor cannot escape this part of risk, because no matter how well he or she

    diversifies, the risk of the overall market cannot be avoided.

    Systematic risk is non-diversifiable and is associated with securities market as well as the

    economy, sociological, political and legal considerations of the price of all securities in the

    economy. The effect of these factors is to put pressure on all securities in such a way that

    the price of all stocks will move in the same direction. The following are the factors that

    influence systematic risk,

    The systematic risk is further sub-divided into-

    Market Risk

    Purchasing Power Risk

    Interest Rate Risk

    MARKET RISK: Market risk is referred to as stock variable due to change in investors

    attitude and expectations. The investors reaction towards tangible events is the chief cause

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    affecting market risk. Market risks cannot be eliminated while financial risk can be

    reduced. Market risk includes such factors as business recessions, depressions and long-run

    changes in consumption in the economy.

    Jack Clark Francis has defined market risk as that portion of total variability of return

    caused by the alternating forces of bull and bear markets. When the security index moves

    upward with frequent irregular pauses for a significant period of time, it is known as bull

    market. In the bull market, the index moves from a low level to the peak. Bear market is

    just a reverse to the bull market; the index declines haltingly from the peak to a market low

    point called trough for a significant period of time. During the bull and bear market more

    than 80 per cent of the securities prices rise or fall along with the stock market indices.

    The forces that affect stock market are tangible and intangible events. The tangible events

    are real events such as earthquake, war, political uncertainty, an election year, illness or

    death of president, and fall in the value of currency.

    Intangible events are related to market psychology. The market psychology is affected

    by the real events. But reactions to the tangible events become over reactions and they push

    the market in a particular direction.

    The market risk in equity shares is much greater than it is in bonds. Equity shares

    value and prices are related in some fashion to earnings. Current and prospective dividends,

    which are made possible by earnings, theoretically, should be capitalized at a rate that will

    provide yields to compensate for the basic risks.

    INTEREST RATE RISK:

    The price of all securities rise or fall depending on the change in interest rates, the

    longer the maturity period of a security, the higher the yield on an investment and lower the

    fluctuations in prices.

    Interest rates continuously change for bond, preference stock and equity stocks.

    Interest rate risk can be reduced by diversifying in various kinds of securities and also

    buying securities of different maturity dates.

    A major source of risk to the holders of high quality bonds is changes in interest rates,

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    commonly referred to an interest rate risk. These high- quality bonds are not subject to

    either substantial business risk or financial risk.

    If there is an increase in risk free rate of interest (i.e., MIBOR, interest rate on government

    bonds and interest rate on treasury bills), then there would be definite shift in the funds

    from low yielding bonds to high yielding bonds and from stocks to bonds.

    Likewise, if the stock market is in a depressed condition, investors would like to shift their

    money to the bond market, to have an assured rate of return. For example: The best

    example is that in April 1996, most of the initial public offerings of many companies

    remained undersubscribed but IDBI and IFC bonds were oversubscribed. The assured rate

    of return attracted the investors from the stock market to the bond market.

    PURCHASE POWER RISK:

    Purchasing power risk is also known as inflation risk. This risk arises out if change in

    the prices of goods and services and technically it covers both inflation and deflation

    period. Therefore, in India, purchasing power risk is associated with inflation and rising

    price in the economy.

    The negative relation between equity valuations and expected inflation is found to be the

    result of two effects: a rise in expected inflation coincides with both

    (i) lower expected real earnings growth and

    (ii) Higher required real returns.

    A one percentage point increase in expected inflation is estimated to rise required real stock

    returns about one percentage point, which on average would imply a 20 percent decline in

    stock prices. But the inflation factor in expected real stock returns is also in long-term

    Treasury yields; consequently, expected inflation has little effect on the long-run equity

    premium.

    Variations in the returns are caused also by the loss of purchasing power of currency.

    Inflation is the reason behind the loss of purchasing power. Purchasing power risk is the

    probable loss in the purchasing power of the returns to be received. The rise in price

    penalizes the returns to the investor, and every potential rise in the price is a risk to the

    investor.

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    UNSYSTEMATIC RISK:

    Unsystematic risk is unique and peculiar to an industry or to a firm. Unsystematic risk

    stems from managerial inefficiency, technological change in the production process,

    availability of raw materials, change in the consumer preference, and labour problems. The

    nature and magnitude of above factors differ from industry to industry, and company to

    company.

    Technological changes affect the information technology industry more than that of

    consumer product industry. Thus, it differs from industry to industry. The changes in the

    consumer preference affect the consumer products like television sets, washing machines,

    refrigerators, etc more than they affect the iron and steel industry.

    Unsystematic risk can be classified into two categories namely:

    Business Risk

    Financial Risk

    Unsystematic risk is unique to a firm of industry. It does not affect an average investor.

    Unsystematic risk is caused by factors like labour strike, irregular & disorganized

    management policies and consumer preference. These factors are independent of the price

    mechanism operating in the securities market. The following are the factors that influence

    unsystematic risk.

    BUSINESS RISK:

    Business risk, which is sometimes called operating risk, is the risk associated with the

    normal day-to-day operations of the firm. Business risk is concerned to Earnings before

    interest and tax. Earnings before interest and taxes can be viewed as the operating profit of

    the firm; that is, the profit of the firm before deducting financing charges and taxes.

    Business risk represents the chance of loss and the variability of return created by a firms

    uses of funds. The two components of business risk signify the chance that the firm will fail

    because of the inability of the assets of the firm to generate a sufficient level of earnings

    before interest and the variability of such earnings.

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    Every corporate organization has its own objectives and goals and aims at a particular

    gross profit and operating income and also expects to provide a certain level of dividend

    income to its shareholders. It also hopes to plough back some profit.

    Business risk is also associated with risks directly affecting the internal environment of

    the firm and those if circumstance beyond its control. The former is classified as internal

    business risk and the latter as external business risk, within these two broad categories of

    risk, the firm operations.

    FINANCIAL RISK: Financial risk is created by the use of fixed cost securities (i.e., debt and preference

    shares). Financial risk is the chance of loss and the variability of the owners return created

    by a firms sources of funds. Financial risk is the chance of loss and the variability of the

    owners return created by a firms sources of funds. The two components of financial risk

    reflect the chance that the firm will fail because of the inability to meet interest and/ or

    principal payments on debt, and the variability of earnings available to Equity holders

    caused by fixed financing changes (i.e., interest expense and preferred dividends). In case

    the firm does not employ debt, there will be no financial risk.

    An important aspect of financial risk is the interrelationship between financial risk

    and business risk. In effect, business risk is basic to the firm, but the firms risk can be

    affected by the amount of debt financing used by the firm. Whatever be the amount of

    business risk associated with the firm, the firms risk will be increased by the use of debt

    financing. As a result, it follows that the amount of debt financing used by the firm should

    be determined largely by the amount of business risk that the firm faces. If its business risk

    is low, then it can use more debt financing without fear of default, or a marked impact on

    the earnings available to the equity share holders. Conversely, if the firm faces, a lot of

    business risk, then the use of a lot of debt financing may jeopardize the firms operations.

    Financial risk in a company is associated with the method through which it plans its

    financial structure. If the capital structure of a company tends to make earnings unstable,

    the company may fail financially. How a company rises funds to finance its needs and

    growth will have an impact on its future earnings and consequently on the stability of

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    earnings. Debt financing provides a low cost source of funds to a company, at the same

    time providing financial leverage for the common stock holders.

    1.4 RETURN:

    A major purpose of investment is to set a return or income on the funds investment. On a

    bond, an investor expects to receive interest. On a stock, dividends may be anticipated. The

    investor may expect capital gains from some investments and rental income from house

    property.

    Return is the amount or rate of produce, proceeds, gain, fruit and profit which accrues to

    an economic agent from an undertaking or enterprise or investment. It is a reward for and a

    motivating force behind investment, the objective of which is usually to maximize return.

    Return on a typical investment has two components; the basic one which is the periodic

    cash or income receipts, and the other which is the appreciation or depreciation in the price

    of value of the asset, called the capital gain or the capital loss. The capital gain is the

    difference between the purchase price of the asset and the price at which it can be or is sold.

    The income component is usually but not necessarily received in cash viz., stock dividend.

    The total return on an investment thus can be defines as income plus/minus

    appreciation/depreciation.

    1.4.1)TYPES OF RETURN:

    1. Internal rate of return

    2. Expected return

    3. Rate of return

    4. Holding period return

    INTERNAL RATE OF RETURN:

    The internal rate of return (IRR) is a capital budgeting method used by firms to decide

    whether they should make long-term investments. The IRR is the annualized effective

    compounded return rate which can be earned on the invested capital, i.e. the yield on the

    investment. A project is a good investment proposition if its IRR is greater than the rate of

    return that could be earned by alternative investments (investing in other projects, buying

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    bonds, even putting the money in a bank account). The IRR should include an appropriate

    risk premium. Mathematically, the IRR is defined as any discount rate that results in a net

    present value of zero of a series of cash flows. In general, if the IRR is cost of capital, or

    hurdle rate, the project will add value for the company greater than the project's.

    EXPECTED RETURN:

    The expected rate of return is the weighted average of all possible return multiplied by their

    respective probabilities. Expected return is the estimation of the value of an investment,

    including the change in price and any payments or dividends, calculated from a probability

    distribution curve of all possible rates of return. In general, if an asset is risky, the expected

    return will be the risk-free rate of return plus a certain risk premium, also called expected

    value. The average of a probability distribution of possible returns, calculated by using the

    following formula:

    Expected Return:

    RATE OF RETURN :

    In finance, rate of return (ROR) or return on investment (ROI) is the ratio of money

    gained or lost on an investment relative to the amount of money invested. The amount of

    money gained or lost may be referred to as interest, profit/loss, gain/loss, or net

    income/loss. The money invested may be referred to as the asset, capital, principal, or the

    cost basis of the investment.

    ROI is also known as rate of profit, rate of return or return. ROI is the return on a past or

    current investment, or the estimated return on a future investment. ROI is usually given as a

    percent rather than decimal value. However, ROI is most often stated as an annual or

    annualized rate of return, and it is most often stated for a calendar or fiscal year Rate of

    return for the given period is calculated by using the formula,

    Annual income + (Ending price Beginning price)

    Rate of return = --------------------------------------------------------------

    Beginning price

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    HOLDING PERIOD RETURN:

    Holding period yield (HPY) measures the total return an investment during a given or

    designing time period in which the asset is held by the investor. It is to be noted that HPY

    does not mean that the security is actually sold and the gain or loss is actually realized by

    the investor. The concept of HPY is applicable whether one is measuring the realized return

    or estimated the future return.

    1.5 Definition of Bombay Stock Exchange (BSE):

    The first and largest securities market in India, the Bombay Stock Exchange (BSE)

    was established in 1875 as the Native Share and Stock Brokers' Association. Based in

    Mumbai, India, the BSE lists over 6,000 companies and is one of the largest exchanges in

    the world. The BSE has helped develop the country's capital markets, including the retail

    debt market, and helped grow the Indian corporate sector.

    In 1995 the BSE switched from an open-floor to an electronic trading system. Securities

    listed by the BSE include stocks, stock futures, stock options, index futures, index options

    and weekly options. The BSE's overall performance is measured by the Sensex, an index of

    30 of the BSE's largest stocks covering 12 sectors.

    1.5.1BSE Bankex:

    Banking sector reforms such as fall in interest rates and enactments of securitization bill

    have given a major fillip to Indian banking industry .These developments have significantly

    impacted the performance of bank stocks and bank stocks have emerged as a major

    segment in the equity markets.

    The index named as Bankex is based on the free float methodology of index

    construction. Bankex tracks the performance of the leading banking sector stocks listed on

    the BSE. Twelve stocks, which represent 90 percent of the total market capitalization of all

    banking sector stocks listed on BSE, are included in the index. The base date for Bankex is

    1st January 2002 and the base value is 1000 points.

    BSE BANKEX Index Bombay Stock Exchange Limited launched "BSE BANKEX Index"

    on 23 June 2003. This index consists of major Public and Private Sector Banks listed on

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    BSE. The BSE BANKEX Index is displayed on-line on the BOLT trading terminals

    nationwide

    1.5.2 Objectives:

    a. An Index to track the performance of listed equity of Banks.

    b. A suitable benchmark for the Central Government to monitor its wealth on the bourses.

    1.5.3FEATURES:

    Bankex tracks the performance of the leading banking sectors stocks listed on the BSE.

    Bankex is based on the free-float methodology of index construction

    The base data for BANKEX is ist January 2002

    The base value for BANKEX is 1000 points.

    BSE has calculated the historical index value of BANKEX since ist januaury 2002.

    14 stocks which represent 90 %of the total market capitalization of all banking

    sectors listed on BSE are included in the Index.

    The Index is disseminated on a real-time basis through BSE Online Trading

    (BOLT) terminals.

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    Stocks forming part if the BANKEX along with the particulars of their free-float

    adjusted market capitalization are listed below.

    Stocks Constituting Bankex

    UTI Bank Ltd

    Kotak Mahindra Bank

    UCO Bank

    Indian Overseas Bank

    Jammu & Kashmir Bank

    Vijaya Bank

    Allahabad Bank Ltd

    Centurion Bank Ltd

    Indusind Bank Ltd

    Karnataka Bank Limited

    Federal Bank Ltd

    Karnataka Bank Ltd

    Yes Bank Ltd

    IDBI Bank Ltd

    1.5.4Maintenance of BSE Indices:

    One of the important aspects of maintaining continuity with the past is to update the base

    year average. The base year value adjustment ensures that replacement of stocks in Index,

    additional issue of capital and other corporate announcements like 'rights issue' etc. do not

    destroy the historical value of the index. The beauty of maintenance lies in the fact that

    adjustments for corporate actions in the Index should not affect the index values.

    The BSE Index Cell does the day-to-day maintenance of the index within the broad index

    policy framework set by the BSE Index Committee. The BSE Index Cell ensures that all

    BSE Indices maintain their benchmark properties by striking a delicate balance between

    frequent replacements in index and maintaining its historical continuity.

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    2.1 LITERATURE REVIEW

    The review for the purpose of the study is done by means of collecting information

    from different sources.

    Risk Sensitivity of Bank Stocks in Malaysia: Empirical Evidence Across the

    Asian Financial Crisis

    By: Hooy, Chee Wooi; Tan, Hui Boon; Nassir, Annuar Md (September 2004)

    This research article examines the sensitivity of commercial banks' stock

    excess returns to their volatility and financial risk factors, measured by interest rates

    and exchange rates, across the recent Asian financial crisis. In general, we found

    that there were no significant differences among Malaysian commercial banks in

    their risk exposure prior to and during the Asian financial crisis. The introduction of

    selective capital controls, a fixed exchange rate regime and a forced banking

    consolidation program, however, had increased the risk exposure of both large and

    small domestic banks. The effects of these risk factors were significantly detected in

    both large and small banks.

    Risk And Return In Banking: Evidence From Banking Stock Returns

    By: Jonathan.A.Neuberger (November 1990)

    In the research article titled suggests that bank stock risks changed significantly

    during the 1980s.The returns on these stocks became increasingly sensitive to

    factors that influence overall stock market returns. At the same time, bank stocks

    were increasingly insensitive to change in interest rates. While these results add to

    our knowledge of bank stock risks and returns.

    Common Risk Factors in Bank Stocks published in JEL Classifications

    By:James W. Kolari, Texas A&M University(2006)

    This research article provides evidence on the risk factors that are priced in

    bank equities. Alternative empirical models with precedent in the nonfinancial asset

    pricing literature are tested, including the single-factor CAPM, three-factor Fama-

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    French model, and ICAPM. Our empirical results indicate that an unconditional

    two-factor ICAPM model that includes the stock market excess return and shocks to

    the slope of the yield curve is useful in explaining the cross section of bank stock

    returns. However, we find no evidence that firm specific factors such as size and

    book-to-market ratios are priced in bank stock returns. We also provide evidence

    that shocks to the default spread are priced in a conditional version of the two-factor

    ICAPM model. These results have a number of practical implications for event

    studies of banking firms, estimation of bank cost of capital and investment

    performance, as well as regulatory initiatives to utilize market discipline to evaluate

    bank risk under Basel II.

    An Analysis Of Commercial Bank Common Stock Returns

    By: J. Van Fenstermaker ; R. Phil Malone ; Stanley R. Stansell (1998)

    In this research article - J. Van Fenstermaker ; R. Phil Malone ; Stanley R.

    Stansell analyses for the first time a continuous index of returns on commercial

    bank common stocks listed in a specific market. The index is constructed from a

    unique set of historical data and is calculated on a weighted and unweighted basis,

    first including and then excluding dividends. A measure of volatility is calculated

    annually.

    The results indicate that the dividend component of holding period returns is very

    important. Including dividends, average returns were 6.0% for the century;

    excluding dividends, average returns were 0.1%. Excess returns were calculated

    using two different measures of a riskless rate of return. Cumulative excess returns

    for the first half of the nineteenth century were negative. Real returns were

    calculated, and found to be generally positive over the century.

    Examining the effects of significant economic and political events on bank

    common stock returns, we find that the War of 1812, the Civil War, and the

    National Banking System had a significant impact on bank stock returns. Several

    economic panics, several depressions, the First and Second Banks of the United

    States, the Embargo of 1807, and the Suffolk Bank had no measureable impact.

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    Understanding Distribution Pattern of Banking Sector Prices in Indian Stock Market

    By: Praloy, Sooraj, Archana

    This paper comes out with the understanding of the different distributions that might

    explain the stock price returns of banking companies and hence should also help in

    predicting future movement for fund manager. The Indian stock market prices, which have

    been mostly tracked and understood by various techniques, were assumed to follow the

    normal distribution properties. The pattern of stock price returns of different companies

    was assumed to fit the same normal Gaussian distribution in analyzing their properties in

    most of the studies. Prediction of future movements with their probabilities was also

    calculated and the various graphs also interpreted. The hierarchies of the distributions,

    which will best fit the stock price returns, were also analysed by conducting suitable tests.

    Stable distributions which handle skewed data with heavy tails were read and understood in

    detail and their various forms analyzed alongside their parameters. The parameters with

    their values were interpreted and the top three distributions for each of the companies

    explained. The research generates that burr, dagum, log logistic and Cauchy distribution are

    almost common factors in fitting the data values.

    Equity Returns in the Banking Sector in the Wake of the Great Recession and the

    European Sovereign Debt Crisis

    By: Jorge A. Chan-Lau, Estelle X. Liu, and Jochen M. Schmittmann (july 2012)

    The successive realization of two major crises since 2008 has eroded banks

    earnings prospects owing partly to tight funding conditions and potential large losses from

    sovereign debt holdings of European countries undergoing significant duress. While it is

    difficult for banks to insulate completely from major shocks affecting global economic

    conditions, our analysis suggest that banks with a stronger capital base have been better

    able to cope with major stresses, a fact priced in their equity prices. Increased reliance on

    deposits rather than short-term wholesale funding could help banks to withstand negative

    shocks better, as our results suggest that lower loan to deposit ratios are reflected in a better

    equity return performance.

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    Risk-Return Relationship in Equities: Evidence from the Automobile and

    Sector of the Nigerian Stock Exchange

    By: E. Chuke Nwude (Vol 3, No 6, 2012)

    It is hereby recommended that the investors in the Nigerian Stock Exchange(NSE)

    will find the betas helpful in assessing systematic risk and understanding the impact market

    movements can have on the return expected from a share of Nigerian automobile/tyre

    stocks. For example, if the market is expected to provide a 10% rate of return over the next

    year, Dunlop and R.T Briscoe stocks with average beta of -2.01 and 1.51 respectively

    would be expected to experience a decrease (in Dunlop) and an increase (in RT Briscoe) in

    return of approximately -20.1% and 15.1% respectively over the same period. Decreases in

    market returns are also translated into decreasing security returns, and this is where the risk

    lies. In the preceding example, if the market is expected to experience a negative return of

    10%, then the Dunlop with a beta of -2.01 should experience 20.1% decrease in its return.

    Stocks having less than 1 will, of course, be less responsive to changing returns in the

    market, and therefore are considered less risky.

    2.2 TITLE OF THE STUDY:

    A STUDY ON RISK AND RETURN OF EQUITY INVESTMENTS IN BANKING

    SECTOR

    2.3 STATEMENT OF THE PROBLEM:

    The study was conducted to analyze the investors behavior towards the banking

    stocks. It also evaluate the performance of banking share stock mainly to

    identification of required rate of return and risk of a particular stock based upon

    different risk elements prevailing in the market and other Economic Factors.

    Equity investment includes high risk at the same time it earns higher return

    unusually high returns may not be sustainable. Since the banking industry is under the

    control of Reserve Bank of India (RBI), it is adversely used as the tool to control the

    external problems like inflation, interest rate, money supply, etc., Because of this,

    there is a high instability in the share price that reduces the real investors interest. So

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    investors are short selling their holdings with respect to the market fluctuation to keep

    away them from the loss of investment.

    This study is structured to analyze the performance of the selected shares in the

    banking industry to reveal the risk and return in a particular period of time and the

    investors perception towards the Banking industry.

    2.4 SCOPE OF THE STUDY:

    The scope of the study has been limited to the analysis of the investors behavior

    and the performance of banking sector ten leading banks by using the risk

    measurement tools like Beta, Alpha and Standard Deviation methods. The study is

    specifically focused on to reveal the investors interest and expectations on the

    banking stocks and the actual return earned by the stocks in a particular period of

    time. The risk and return factors are calculated by using the available market data

    (purely historical).

    2.5 OBJECTIVES OF THE STUDY

    1. To entrap the investors awareness on the banking sector stocks, the level of

    expected return and risk in the changing economy.

    2. To know what are the factors are going to affect to investor in selecting equity.

    3. To Analyze the Risk and Return of banking sector Stock with the bankex index

    4. To Test the Variability between Variables, Such as variance of returns co-

    relations standard deviation.

    5. To suggest improvise suggestion regarding banking sector investment.

    2.6 HYPOTHESIS:

    Based on the above objectives following are the hypotheses formulated to test in

    this research study.

    2.6.1 Null and alternative Hypothesis

    H0: there is no significant relation between the banking and non-banking

    equity.

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    H1: there is a significant relation between the banking and non-banking

    equity.

    2.7 STATISTICAL PROCEDURE:

    The research has been done by using the following statistical techniques used are:

    A) Return: - A return is a measurement of how much an investment has

    increased or decreased in value over any given time period.

    Todays price Yesterdays price

    Security return = --------------------------------------------* 100

    Yesterdays price

    B) Standard Deviation: Standard deviation is applied to the annual rate of

    return of an investment to measure the investment's volatility. It is also

    known as historical volatility.

    The standard deviation can be calculated by using the following formula,

    Standard Deviation () = P (Ri-E(Ri))

    C) Variance: The variance is a somewhat abstract measure of the variability in

    a set of data. Unlike the variability the standard deviation can be easily

    conceptualized by plotting it along with the individual points in the set. It is

    easy to visualize the standard deviation in this way along with the data set.

    Variance () = Pi (Ri-E(Ri) )

    D) Correlation: The correlation is used to find the relation between stocks and

    the market, it also find the strength of the linear association between two

    variables. The correlation will range from +1 to -1 to indicate whether the

    relationship is positive or negative. A correlation of 1 shows a perfect

    correlation and a correlation of 0 shows no correlation. The formula is:

    E)

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    E) Beta: The coefficient measures the asset's non-diversifiable risk, also

    called systematic risk or market risk. The most important part of the

    equation is () beta. It is used to describe the relationship between the

    stocks return and market indexs return. A 0.5 beta indicates that the

    market index changes of 1% was reflected by a 0.5% price change in

    stocks. Similarly, a 1.5% beta would reflect that whenever the market

    index rose or fell by 1%, the stock would rise and fall by 1.5%.

    NXY - X y

    = ..

    NX (X)

    F) Alpha :- It measures risk-adjusted performance, factoring in the risk

    due to the specific security, rather than the over all market. A high value

    for alpha implies that the stock has performed better than would have

    been expected given its beta .

    ALPHA () = Y ( * x)

    2.8)RESEARCH METHODOLOGY

    A) Sample Size:

    Ten banking and three non-banking equity are selected for analysis.

    B) Sampling technique:

    The sampling technique adopted for the study is simple random sampling. It is the

    primary probability sampling design. A process that not only give to each element a

    chance of being included in the sample but also makes the selection of every

    possible combination of cases in the desire size equally.

    C) Sources of data collection:

    The data for the present study is drawn from secondary sources.

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    SECONDARY DATA:

    Secondary data refers to those data that has already been collected and analyzed by

    someone else. In this study secondary data is collected from various sources like:

    Internet

    Journals and business magazines

    Newspapers

    D) Analysis of Data:

    Data collected is analysed with the help of various financial tools.

    Software used for data analysis:

    EXCEL SPREADSHEET

    2.9 STATISTICAL ANALYSIS

    The statistical methods to be used for data analysis in this study are

    Descriptive statistics, regression and t-test.

    Regression :Statistical approach used to forecast change in a

    dependent variable on the basis of change in one or more

    independent variables

    T-test: this tool is used for testing the hypothesis i.e whether we have

    to accept the null hypothesis (Ho) or alternative hypothesis (H1) via

    t-stat and t-critical value.

    2.10LIMITATIONS OF THE STUDY:

    Although the study covers a lot of information, there are some limitations as

    mentioned below:

    Statistics taken from the websites may not be exact and correct.

    The findings and conclusions made during the study may not be a long time

    appraisal because of high volatility in stock market.

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    3.1 Revolution in Indian banking Sector:

    Indian banking is the lifeline of the nation and its people. Banking has helped in developing

    the vital sectors of the economy. The sector has translated the hopes and aspirations of

    millions of people into reality. But to do so, it has had to control miles and miles of difficult

    terrain, suffer the indignities of foreign rule and the pangs of partition. Today, Indian banks

    can confidently compete with modern banks of the world .Before the 20th century, usury,

    or lending money at a high rate of interest, was widely prevalent in rural India. Entry of

    Joint stock banks and development of Cooperative movement have taken over a good deal

    of business from the hands of the Indian money lender, who although still exist, have lost

    his menacing teeth.

    In the Indian Banking System, Cooperative banks exist side by side with commercial banks

    and play a supplementary role in providing need-based finance, especially for agricultural

    and agriculture-based operations including farming, cattle, milk, hatchery, personal finance

    etc. along with some small industries and self-employment driven activities.

    Generally, co-operative banks are governed by the respective co-operative acts of state

    governments. But, since banks began to be regulated by the RBI after 1stMarch 1966, these

    banks are also regulated by the RBI after amendment to the Banking Regulation Act 1949.

    The Reserve Bank is responsible for licensing of banks and branches, and it also regulates

    credit limits to state co-operative banks on behalf of primary co-operative banks for

    financing SSI units.

    Banking in India originated in the first decade of 18th century with The General Bank of

    India coming into existence in 1786. This was followed by Bank of Hindustan. Both these

    banks are now defunct. After this, the Indian government established three presidency

    banks in India. The first of three was the Bank of Bengal, which obtains charter in 1809, the

    other two presidency bank, viz., the Bank of Bombay and the Bank of Madras, were

    established in 1840 and 1843, respectively. The three presidency banks were subsequently

    amalgamated into the Imperial Bank of India (IBI) under the Imperial Bank of India Act,

    1920 which is now known as the State Bank of India.

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    A couple of decades later, foreign banks like Credit Lyonnais started their Calcutta

    operations in the 1850s. At that point of time, Calcutta was the most active trading port,

    mainly due to the trade of the British Empire, and due to which banking activity took roots

    there and prospered. The first fully Indian owned bank was the Allahabad Bank, which was

    established in 1865.

    By the 1900s, the market expanded with the establishment of banks such as Punjab

    National Bank, in 1895 in Lahore and Bank of India, in 1906, in Mumbai both of which

    were founded under private ownership. The Reserve Bank of India formally took on the

    responsibility of regulating the Indian banking sector from 1935. After Indias

    independence in 1947, the Reserve Bank was nationalized and given broader powers.

    As the banking institutions expand and become increasingly complex under the impact of

    deregulation, innovation and technological up gradation, it is crucial to maintain balance

    between efficiency and stability. During the last 30 years since nationalization tremendous

    changes have taken place in the financial markets as well as in the banking industry due to

    financial sector reforms. The banks have shed their traditional functions and have been

    innovating, improving and coming out with new types of services to cater emerging needs

    of their .

    Banks have been given greater freedom to frame their own policies. Rapid advancement of

    technology has contributed to significant reduction in transaction costs, facilitated greater

    diversification of portfolio and improvements in credit delivery of banks. Prudential norms,

    in line with international standards, have been put in place for promoting and enhancing the

    efficiency of banks. The process of institution building has been strengthened with several

    measures in the areas of debt recovery, asset reconstruction and securitization,

    consolidation, convergence, mass banking etc. Despite this commendable progress, serious

    problem have emerged reflecting in a decline in productivity and efficiency, and erosion of

    the profitability of the banking sector. There has been deterioration in the quality of loan

    portfolio which, in turn, has come in the way of banks income generation and

    enchancement of their capital funds. Inadequacy of capital has been accompanied by

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    inadequacy of loan loss provisions resulting into the adverse impact on the depositors and

    investors confidence. The Government, therefore, set up Narasimham Committee to look

    into the problems and recommend measures to improve the health of the financial system.

    The massive and speedy expansion and diversification of banking has not been without its

    strains. The banking industry is entering a new phase in which it will be facing increasing

    competition from non-banks not only in the domestic market but in the international

    markets also. With the emergence of new private banks, the private bank sector has become

    enriched and diversified with focus spread to the wholesale as well as retail banking. The

    existing banks have wide branch network and geographic spread, whereas the new private

    banks have the clout of massive capital, lean personnel component, the expertise in

    developing sophisticated financial Products and use of state-of-the-art technology.

    Gradual deregulation that is being ushered in while stimulating the competition would also

    facilitate forging mutually beneficial relationships, which would ultimately enhance the

    quality and content of banking. In the final phase, the banking system in India will give a

    good account of itself only with the combined efforts of cooperative banks, regional rural

    banks and development banking institutions which are expected to provide an adequate

    number of effective retail outlets to meet the emerging socio-economic challenges during

    the next two decades.

    The electronic age has also affected the banking system, leading to very fast electronic fund

    transfer. However, the development of electronic banking has also led to new areas of risk

    such as data security and integrity requiring new techniques of risk management.

    Cooperative (mutual) banks are an important part of many financial systems. In a number

    of countries, they are among the largest financial institutions when considered as a group.

    Moreover, the share of cooperative banks has been increasing in recent years; in the sample

    of banks in advanced economies and emerging markets analyzed in this paper, the market

    share of cooperative banks in terms of total banking sector assets increased from about9

    percent in mid-1990s to about 14 percent in 2004.

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    3.2) Industry scenario of Indian Banking Industry:

    The growth in the Indian Banking Industry has been more qualitative than quantitative and

    it is expected to remain the same in the coming years. Based on the projections made in

    the" India Vision 2020" prepared by the Planning Commission and the Draft 10th Plan, the

    report forecasts that the pace of expansion in the balance-sheets of banks is likely to

    decelerate.

    The Indian Banking industry, which is governed by the Banking Regulation Act of India,

    1949 can be broadly classified into two major categories, nonscheduled banks and

    scheduled banks. Scheduled banks comprise commercial banks and the co-operative banks.

    In terms of ownership, commercial banks can be further grouped into nationalized banks,

    the State Bank of India and its group banks, regional rural banks and private sector banks

    (the old/ new domestic and foreign). These banks have over 67,000 branches spread across

    the country .The Public Sector Banks (PSBs), which are the base of the Banking sector in

    India account for more than 78 per cent of the total banking industry assets. Unfortunately

    they are burdened with excessive Non Performing assets (NPAs),massive manpower and

    lack of modern technology. On the other hand the Private Sector Banks are making

    tremendous progress. They are leaders in Internet banking, mobile banking, phone banking,

    ATMs. As far as foreign banks are concerned they are likely to succeed in the Indian

    Banking Industry.

    In the Indian Banking Industry some of the Private Sector Banks operating are IDBI Bank,

    ING Vyasa Bank, SBI Commercial and International Bank Ltd, Bank of Rajasthan Ltd. and

    banks from the Public Sector include Punjab National bank, Vijaya Bank, UCO Bank,

    Oriental Bank, Allahabad Bank among others. ANZ Grindlays Bank, ABN-AMRO Bank,

    American Express Bank Ltd, Citibank are some of the foreign banks operating in the Indian

    Banking Industry.

    As far as the present scenario is concerned the Banking Industry in India is going through a

    transitional phase. The first phase of financial reforms resulted in the nationalization of 14

    major banks in 1969 and resulted in a shift from Class banking to Mass banking. This in

    turn resulted in a significant growth in the geographical coverage of banks. Every bank had

    to earmark a minimum percentage of their loan portfolio to sectors identified as priority

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    sectors. The manufacturing sector also grew during the 1970s in protected environs and

    the banking sector was a critical source. The next wave of reforms saw the nationalization

    of 6 more commercial banks in 1980. Since then the number of scheduled commercial

    banks increased four-fold and the number of bank branches increased eight-fold.

    After the second phase of financial sector reforms and liberalization of the sector in the

    early nineties, the Public Sector Banks (PSB) s found it extremely difficult to compete with

    the new private sector banks and the foreign banks .The new private sector banks first made

    their appearance after the guidelines permitting them were issued in January 1993. Eight

    new private sector banks are presently in operation. These banks due to their late start have

    access to state-of-the-art technology, which in turn helps them to save on manpower costs

    and provide better services.

    3.3)Current Scenario of Indian banking system:

    The industry is currently in a transition phase. On the one hand, the public sector banks

    (PSBs),which are the mainstay of the Indian Banking system are in the process of shedding

    their flab in terms of excessive manpower, excessive non-Performing Assets (NPAs) and

    excessive governmental equity, while on the other hand the private sector banks are

    consolidating themselves through mergers and acquisitions. PSBs, which currently account

    for more than 78 percent of total banking industry assets are saddled with NPAs (a mind-

    boggling Rs 830 billion in 2000), falling revenues from traditional sources, lack of modern

    technology and a massive workforce while the new private sector banks are forging ahead

    and rewriting the traditional banking business model by way of their sheer innovation and

    service.

    The PSBs are of course currently working out challenging strategies even as 20 percent of

    their massive employee strength has dwindled in the wake of the successful Voluntary

    Retirement Schemes (VRS) schemes.

    The private players however cannot match the PSBs great reach great size and access to

    low cost deposits. Therefore one of the means for them to combat the PSBs has been

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    through the merger and acquisition (M& A) route. Over the last two years, the industry has

    witnessed several such instances Private sector Banks have pioneered internet banking,

    phone banking, anywhere banking, mobile banking, debit cards, Automatic Teller

    Machines (ATMs) and combined various other services and integrated them into the

    mainstream banking arena, while the PSBs are still grappling with disgruntled employees in

    the aftermath of successful VRS schemes.

    Meanwhile the economic and corporate sector slowdown has led to an increasing number

    of banks focusing on the retail segment. Many of them are also entering the new vistas of

    Insurance. Banks with their phenomenal reach and a regular interface with the retail

    investor are the best placed to enter into the insurance sector. Banks in India have been

    allowed to provide fee-based insurance services without risk participation, invest in an

    insurance company for providing infrastructure and services support and set up of a

    separate joint venture insurance company with risk participation.

    3.4)Challenges Facing by Banking Industry:

    The bank marketing is than an approach to market the services profitability. It is a device to

    maintain commercial viability. The changing perception of bank marketing has made it a

    social process. The significant properties of the holistic concept of management and

    marketing has made bank marketing a device to establish a balance between the

    commercial and social considerations, often considered to be opposite of each other. A

    collaboration of two words banks and marketing thus focuses our attention on the

    following:

    * Bank marketing is a managerial approach to survive in highly competitive market as well

    as reliable service delivery to target customers.

    * It is a social process to sub serve social interests.

    * It is a fair way of making profits

    * It is an art to make possible performance-orientation.

    * It is a professionally tested skill to excel competition.

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    3.5) Emerging players/Users of Banking Services:

    The emerging trends in the level of expectation affect the formulation of marketing mix.

    Innovative efforts become essential the moment it finds a change in the level of

    expectations. There are two types of customers using the services of banks, such as general

    customers and the industrial customers.

    3.5.1) General Users:

    Persons having an account in the bank and using the banking facilities at the terms and

    conditions fixed by a bank are known as general users of the banking services. Generally,

    they are the users having small sized and less frequent transactions or availing very limited

    services of banks.

    3.5.2) Industrial Users:

    The industrialists, entrepreneurs having an account in the bank and using creditfacilities

    and other services for their numerous operations like establishments and expansion,

    mergers, acquisitions etc. of their businesses are known as industrial users. Generally, they

    are found a few but large sized customers.

    3.6) Challenges to Indian Banking:

    The banking industry in India is undergoing a major change due to the advancement in

    Indian economy and continuous deregulation. These multiple changes happening in series

    has a ripple effect on banking industry which is trying to be organized completely,

    regulated sellers of market to completed deregulated customers market.

    3.6.1) Deregulation:

    This continuous deregulation has given rise to extreme competition with greater autonomy,

    operational flexibility, and decontrolled interest rate and liberalized norms and policies for

    foreign exchange in banking market. The deregulation of the industry coupled with

    decontrol in the interest rates has led to entry of a number of players in the banking

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    industry. Thereby reduced corporate credit off which has resulted in large number of

    competitors battling for the same pie.

    3.6.2) Modified New rules:

    As a result, the market place has been redefined with new rules of the game. Banks are

    transforming to universal banking, adding new channels with lucrative pricing and freebees

    to offer. New channels squeezed spreads, demanding customers better service, marketing

    skills heightened competition, defined new rules of the game pressure on efficiency. Need

    for new orientation diffused customer loyalty. Bank has led to a series of innovative

    product offerings catering to various customer segments, specifically retail credit.

    3.6.3.) Efficiency:

    Excellent efficiencies are required at banker's end to establish a balance between the

    commercial and social considerations Bank need to access low cost funds and

    simultaneously improve the efficiency and efficacy. Owing to cutthroat competition in the

    industry, banks are facing pricing pressure; have to give thrust on retail assets.

    3.6.4) Diffused customer loyalty:

    Attractive offers by MNC and other nationalized banks, customers have become more

    demanding and the loyalties are diffused. Value added offerings bound customers to change

    their preferences and perspective. These are multiple choices; the wallet share is reduced

    per bank with demand on flexibility and customization. Given the relatively low switching

    costs; customer retention calls for customized service and hassle free, flawless service

    delivery.

    3.6.5) misaligned mindset: These changes are creating challenges, as employees are made

    to adapt to changing conditions. The employees are resisting to change and the seller

    market mindset is yet to be changed. These problems coupled with fear of uncertainty and

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    control orientation. Moreover banking industry is accepting the latest technology but

    utilization is far below from satisfactory level.

    3.6.6) Competency gap:

    The competency gap needs to be addressed simultaneously otherwise there will be missed

    opportunities. Placing the right skill at the right place will determine success. The focus of

    people will be doing work but not providing solutions, on escalating problems rather than

    solving them and on disposing customers instead of using the opportunity to cross sell.

    3.7)Strategic options to cope with the challenges:

    Dominant players in the industry have embarked on a series of strategic and tactical

    initiatives to sustain leadership. The major initiatives incorporate:

    a) Focus on ensuring reliable service delivery through Investing on and implementing right

    technology..

    b) Leveraging the branch networks and sales structure to mobilize low cost current and

    savings deposits.

    c) Making aggressive forays in the retail advances segments of home and personal loans.

    d) Implementing initiatives involving people, process and technology to reduce the fixed

    costs and the cost per transaction.

    e) Focusing on fee based income to compensate foe squeezed spread.

    f) Innovating products to capture customer 'mind share' to begin with and later the wallet

    share.

    g) Improving the asset quality as Basel II norms.

    The banking environment of today is rapidly changing and the rules of yesterday no longer

    applicable. The corporate and the legal barriers that separate the various banking,

    investment and insurance sectors are less well defined and the cross-over are increasing. As

    a consequence the marketing function is also changing to better support the bank in this

    dynamic market environment. The key marketing challenge today is to support and advice

    on the focus positioning and marketing resources needed to deliver performance on the

    banking products and services. Marketing, as an investment advisor, is about defining 4Ps

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    and implementing key strategic initiatives to Market segments, increasingly redefined,

    relevant micro-segments to survive and flourish in the highly competitive market

    3.8) Technology in Banking

    Technology will bring fundamental shift in the functioning of banks. It would not

    only help them bring improvements in their internal functioning but also enable

    them to provide better customer service. Technology will break all boundaries and

    encourage cross border banking business.

    Banks would have to undertake extensive Business Process Re- Engineering and tackle

    issues like

    a) How best to deliver products and services to customers

    b) designing an appropriate organizational model to fully capture the benefits of

    technology and business process changes brought about.

    c) How to exploit technology for deriving economies of scale and how to create cost

    efficiencies, and

    d) How to create a customer - centric operation model.

    Entry of ATMs has changed the profile of front offices in bank branches.

    Customers no longer need to visit branches for their day to day banking

    transactions like cash deposits, withdrawals, cheque collection, balance enquiry etc.

    E-banking and Internet banking have opened new avenues in convenience

    banking. Internet banking has also led to reduction in transaction costs for banks

    to about a tenth of branch banking.

    Technology solutions would make flow of information much faster, more accurate

    and enable quicker analysis of data received. This would make the decision making

    process faster and more efficient. For the Banks, this would also enable

    development of appraisal and monitoring tools which would make credit

    management much more effective. The result would be a definite reduction in

    transaction costs, the benefits of which would be shared between banks and

    customers.

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    While application of technology would help banks reduce their operating costs in

    the long run, the initial investments would be sizeable. IT spent by banking and

    financial services industry in USA is approximately 7%of the revenue as against

    around 1% by Indian Banks. With greater use of technology solutions, we expect

    IT spending of Indian banking system to go up significantly.

    One area where the banking system can reduce the investment costs in technology

    applications is by sharing of facilities. We are already seeing banks coming

    together to share ATM Networks. Similarly, in the coming years, we expect to see

    banks and FIs coming together to share facilities in the area of payment and

    settlement, back office processing, data-warehousing, etc. While dealing with

    technology, banks will have to deal with attendant operational risks. This would be

    a critical area the Bank management will have to deal with in future.

    The present Payment and Settlement systems such as Structured Financial

    Messaging System (SFMS),Centralized Funds Management System(CFMS),

    Centralized Funds Transfer System (CFTS) and Real Time Gross Settlement

    System (RTGS) will undergo further fine-tuning to meet international standards.

    Needless to add, necessary security checks and controls will have to be in place. In

    this regard, Institutions such as IDRBT will have a greater role to play.

    3.8) Rural and Social Banking Issues:

    Since the second half of 1960s, commercial banks have been playing an important

    role in the socio-economic transformation of rural India. Besides actively

    implementing Government sponsored lending schemes ,Banks have been providing

    direct and indirect finance to support economic activities. Mandatory lending to the

    priority sectors has been an important feature of Indian banking. The Narasimham

    committee had recommended for doing away with the present system of directed

    lending to priority sectors in line with liberalization in the financial system. There

    commendations were, however, not accepted by the Government. In the prevailing

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    political climate in the country any drastic change in the policy in this regard appears

    unlikely.

    The banking system is expected to reorient its approach to rural lending. Going

    Rural could be the new market mantra. Rural market comprises74% of the

    population, 41% of Middle class and 58% of disposable income. Consumer growth is

    taking place at a fast pace in 17113 villages with a population of more than 5000. Of

    these, 9989 villages are in 7States, namely Andhra Pradesh, Bihar, Kerala,

    Maharashtra, Tamilnadu ,Uttar Pradesh and West Bengal. Banks approach to the

    rural lending will be guided mainly by commercial considerations in future.

    Commercial Banks, Co-operatives and Regional Rural Banks are the three major

    segments of rural financial sector in India. Rural financial system, in future has a

    challenging task of facing the drastic changes taking place in the banking sector,

    especially in the wake of economic liberalization. There is an urgent need for rural

    financial system to enlarge their role functions and range of services offered so as to

    emerge "one stop destination for all types of credit requirements of people in

    rural/semi-urban centres.

    Barring commercial banks, the other rural financial institutions have a weak structural

    base and the issue of their strengthening requires to be taken up on priority. Co-

    operatives will have to be made viable by infusion of capital. Bringing all cooperative

    institutions under the regulatory control of RBI would help in better control and

    supervision over the functioning of these institutions. Similarly Regional Rural banks

    (RRBs) as a group need to be made structurally stronger. It would be desirable if

    NABARD takes the initiative to consolidate all the RRBs into a strong rural

    development entity.

    Small Scale Industries have, over the last five decades, emerged as a major

    contributor to the economy, both in terms of employment generation and share in

    manufactured output and exports. SSIs account for 95% of the industrial units and

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    contribute about 40% of the value addition in the manufacturing sector. There are

    more than 32 lac units spread all over the country producing over 7500 items and

    providing employment to more than 178 lac persons. The employment generation

    potential and favourable capital-output ratio would make small scale sector remain

    important for policy planners.

    Removal of quantitative restrictions on a large number of items under the WTO and

    opening up of Indian market to greater international competition have thrown both

    challenges and opportunities for the SSI sector. Low capital base and weak

    management structure make these units vulnerable to external shocks, more easily.

    However the units which can adopt to the changing environment and show

    imagination in their business strategy will thrive in the new environment.

    Instead of following the narrow definition of SSI, based on the investment in fixed

    assets, there is a move to look at Small and Medium Enterprises (SME) as a group for

    policy thrust and encouragement. For SMEs, banks should explore the option of E-

    banking channels to develop web-based relationship banking models, which are

    customer-driven and more cost-effective. Government is already considering

    legislation for the development of SME sector to facilitate its orderly growth.

    In the next ten years, SME sector will emerge more competitive and efficient and

    knowledge-based industries are likely to acquire greater prominence. SMEs will be

    dominating in industry segments such as Pharmaceuticals, Information Technology

    and Biotechnology. With SME sector emerging as a vibrant sector of the Indian

    economy, flow of credit to this sector would go up significantly. Banks will have to

    sharpen their skills for meeting the financial needs of this segment. Some of the

    Banks may emerge as niche players in handling SME finance.

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    MAJOR BANKS IN INDIA:

    Nationalized Banks Private Sector Banks

    Indian Overseas Bank Axis Bank

    Indian Bank HDFC Bank

    State Bank Of Hyderabad Yes Bank

    Corporation Bank ICICI Bank

    Andhra Bank Centurion Bank Punjab

    Bank Of India Kotak Mahindra Bank

    Bank Of Baroda Indusind Bank

    Canara Bank KarurVysya Bank

    Oriental Bank Of

    Commerce

    Federal Bank

    Union Bank Of India City Union Bank

    Vijaya Bank Tamilnadu Mercantile Bank

    Allahabad Bank Bank Of Rajasthan

    State Bank Of Mysore South Indian Bank

    Punjab & Sind Bank Jammu & Kashmir Bank

    Syndicate Bank ING Vysya Bank

    State Bank Of Travancore Karnataka Bank

    State Bank Of Bikaner &

    Jaipur

    Development Credit Bank

    Punjab National Bank Lakshmi Vilas Bank

    IDBI Bank Catholic Syrian Bank

    Bank Of Maharashtra Foreign Banks

    State Bank Of Patiala Bank Of America

    State Bank Of Indore HSBC

    Dena Bank Standard Chartered Bank

    United Bank Of India Citibank

    Central Bank Of India Deutsche Bank

    State Bank Of India Bank Of Nova Scotia

    State Bank Of Saurashtra ABN Amro Bank

    UCO Bank BNP Paribas

    American Express Bank

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    1) Axis bank:

    Type

    Private sector bank

    Industry Banking, Financial services

    Founded

    1994 (As UTI Bank)

    Headquarters

    Mumbai, Maharashtra, India

    Key people

    Adarsh Kishore(chairman),Shikhasharma(MD &

    CEO)

    Products

    Credit cards, consumer banking, corporate banking,

    finance and insurance, investment banking, mortgage

    loans, private banking, private equity, wealth

    management

    Revenue

    274.82 billion (US$5 billion) (2012)

    Net income

    42.19 billion (US$767.86 million) (2012)

    Logo

    Axis Bank Limited is an Indian financial services firm headquartered in Mumbai,

    Maharashtra. It had begun operations in 1994, after the Government of India allowed new

    private banks to be established. The Bank was promoted jointly by the Administrator of the

    Specified Undertaking of the Unit Trust of India (UTI-I), Life Insurance Corporation of

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    India (LIC), General Insurance Corporation Ltd., National Insurance Company Ltd., The

    New India Assurance Company, The Oriental Insurance Corporation and United India

    Insurance Company UTI-I holds a special position in the Indian capital markets and has

    promoted many leading financial institutions in the country.

    As on the year ended 31 March 2012, Axis Bank had operating revenue of 134.37 billion

    and a net profit of 42.42 billion.

    Axis Bank (erstwhile UTI Bank) opened its registered office in Ahmedabad and corporate

    office in Mumbai in December 1993. The first branch was inaugurated in April 1994 in

    Ahmedabad by Dr. Manmohan Singh, then the Honorable Finance Minister. The Bank, as

    on 31 March 2012, is capitalized to the extent of Rest. 4.132 billion with the public

    holding (other than promoters and GDRs) at 54.08%.

    Network: The Bank's Registered Office is situated in Ahmedabad and its Central Office is

    located at Mumbai. The Bank has an extensive network of more than 1600 branches

    (including 169 Service Branches/CPCs as on 31 March 2012). The Bank has a network of

    over 10000 ATMs (as on 31 March 2012.Axis Bank operates one of the worlds highest

    ATM sites at Thegu, Sikkim (at a height of 13,200 feet above sea level) and has the largest

    ATM network among private banks in

    International Branches

    Singapore

    Hong Kong

    Dubai

    Shanghai

    Abu Dhabi

    Colombo

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    2) HDFC bank:

    Type

    Private sector bank

    Industry Banking, Financial services

    Founded

    August 1994

    Headquarters

    Mumbai, Maharashtra; India

    Key people

    Mr Aditya Puri (MD)

    Products

    Credit cards, consumer banking, corporate banking,

    finance and insurance, investment banking,

    mortgage loans, private banking, private equity,

    wealth management

    Revenue

    US$ 6.487 billion (2012)

    Net income

    US$ 1.451 billion (2012)

    Logo

    HDFC Bank Limited is an Indian financial services company based in Mumbai,

    Maharashtra that was incorporated in August 1994. HDFC Bank is the fifth or sixth largest

    bank in India by assets and the first largest bank by market capitalization as of November 1,

    2012. The bank was promoted by the Housing Development Finance Corporation, a

    premier housing finance company (set up in 1977) of India. As on December 2012, HDFC

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    Bank has 2,776 branches and 10,490 ATMs, in 1,399 cities in India, and all branches of the

    bank are linked on an online real-time basis.

    HDFC Bank was incorporated in 1994 by Housing Development Finance Corporation

    Limited (HDFC), India's largest housing finance company. It was among the first

    companies to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set

    up a bank in the private sector. The Bank started operations as a scheduled commercial

    bank in January 1995 under the RBI's liberalization policies.

    Times Bank Limited (owned by Bennett, Coleman & Co The Times Group) was merged

    with HDFC Bank Ltd., in 2000. This was the first merger of two private banks in India.

    Business focus

    HDFC Bank deals with three key business segments. - Wholesale Banking Services, Retail

    Banking Services and Treasury. It has entered the banking consortia of over 50 corporates

    for providing working capital finance, trade services, corporate finance, and merchant

    banking. It is also providing sophisticated product structures in areas of foreign exchange

    and derivatives, money markets and debt trading And Equity research.

    Distribution network

    HDFC Bank is headquartered in Mumbai and as of