D O U B L E L E T T E R M AT R I C E S

V P o i n l F a c e N o . K 5 H 1 K t g i t r e s i z e . 0 4 1 5I.etigth of lower cate alpliatirl (Il.TS pointsLower case characters to S((lla^<^ inch when »et solid 288Shadows were creeping upon the rich |!rass>- of iheforetl, and it was at this Iat<> hour that he set out on hi*quest. So far ai he could plan, he would go by way of thewinding path, to the far end, down by the del l , and waitunt i l sundown. He was in no very p lac id s ta te o f mind,Shadoics were erf.ppinf upon tko rick fru»iiy flades oj ihvforest , and i t tvaa a t {h i ) lu te , hour that he out on h is

A B C D K K G H I J K L M N O P Q U S T U V W X Y ZA B C t i E F G l U J K L M N O P Q R S T V V W X Y Z

A B C O K F C H I J K L M N O P Q R S T t V W X T X

abcde fgh i i k l n t nnpq rs tuv i c xy ia l )cdergh i jk lmnop<| rs tuvw:( \2

1 2 3 1 S o 7 a ' J O 1 3 2 4 7 5 6 8 9 0

^ I'oint Fare No. E6!I7 Kigiire (ize .0553i.rn(;th of lower ca>e nlphiibet lOR.Sl piiintaI.ower case characters to si j i i i t re inch whni sel sol id 171

Shadows were trrecping upon the rifh grassyglades of tlu; forest, ttnd it was nt tins latehour that he set out on his quost. So fur as hecould plan, he would go by way of the wind-Shadows were creeping iifton the rich grnssyglades of the forest, and it tvas ul this late

a b c d e f ( ; h i j k l m n o p q r s t u v w x y zA B C D E F C H l l K L M m P Q R S T V V W X Y Z

A B C D E F C H U K L M N O P y i l S T U V V V X Y Zubcdefghi jk lninopqrstuvwxy/,abcdefghi jk lmnoptfrsluvwxyz

1234567890 1234567890

10 point Face No. KHOO Figure size .0692l.ength of lower cate alphabet 131.59 pointsI^ower case characters to squftre inch when set solid lOtI

Shadows were creeping upon the riclij^rassy ghtdes of the forest, and it wasa t t h i s l a t e h o u r t l i a t h e s e t o u t o nhis quest. So far as he could plan, heSfiadotcs were creeping upon tfie ricfigrassy glade.s oj the forest, and it tvasABCDEFGHIJKLMNOPQRSTUVWABCDEFGHIJKLMNOPQIiSTUVW

A B C D E F C H I J K L M N O P Q R S T U V V V X Y ZXYZ ahcdefghijklmnopqrsluvwxyzXYZ abode fghijklm no p^rstnvivxyz

1 2 3 4 r ) 6 7 8 9 0 I 2 : i 4 5 6 7 8 9 0

A d d i t i o n a lC h a r a c t e r s

c o n t a i n e d i nRegular

F o n t

I N T E R T Y P E

B O D O N IW I T H n A L I C A N D S M A L L C A P S

12 Point Fuce No. E908 Figure size .003l.ength nf lower case alphaUel 144.53 pointsI.ower cnso cluiracters to square inch when £0t solid B*1

Shadows were creeping upon the rich grassy gladesof the forest, and it was at tliis late hour that he setout on his quest. So far as he could plan, he wouldgo by way of the winding path, to the far end, downby the dell, and wait until sundown. He was in noShadotvs ware creeping upon the rich grassy gladesof the forest^ and it was at this late hour that he set

ABCDEFGHIJKLMNOPQRSTUWXYZABCDEFGHfJKLMNOPQRSTUVWXYZ

A H C D E F G H I J K L M N O P Q R S T U V W X Y Zabcdefghijklninopqrstuvwxyzabcdefghijldmnopqrstuvwxyz

1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

14 Point Face No. E960 Figure size .0968Length of lower case alphabet 161.63 pointsLower c i ise characters to square inch when set sol id 67

Shadows were creeping upon the rich grassyglades of the forest, and it was at this late hourthat he set out on his quest. So far as he couldplan, he would go by way of the winding path,to the far end, down by the dell, and wait untilShadows were creeping upon the rich grassyglades of the forest, and it was at this late hour

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ

A B C D K K G H I J K L M N O P Q R S T U V W X Y Z

abcdefghijklmnopqrstuvwxyzahcdefghijklmnopqrstuvivxyz

1234567890 1234567890

fi IHT fK m ,. - ;' : M ? ( ) @ Ih & £ le oe ^ (Kf i f i f f f T ^ f f l , . ' ( ) ( ^ . n > & £ a > o e A £ C E

[ I I ' 11 i [ • V ^ i H H ^ Sa a a a 6 e e o 1 i i" i 6 6 d 6 li u ii u 5 nd d d d 6 c e e i i I i 6 0 0 6 II ii ii u q h

I N T E R T Y P E W I D E T O O T H M AT R I C E S R U N O N O T H E R L I N E C O M P O S I N C ; M A C H I N E S

r r o o o r r r r r o r p r ' r r ' r c c r r r r r r ' r r o r p r p p c r o r ' p r r r c r p r r r r r r c o r r r c c c o r p o

I N T E R T Y P E

B O D O N Iwith Italic and Small Capitals

D O U B L E L E T T E R M A T R I C E S

O J O J J J J J J O J O J J J J J J J O J O J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J O J J

6 point 10 pointFace No. E581 Figure size "0415 Standardalignment Lower case alphabet 82 pointsCon» id« ra t>on o f case o f r ead ing U (o e t t en lU I i n t heplanning of pr inted mit t ter thai everv pr incip le helping toach ieve comfor t in the a te imi la t ion o f the message con-VfyrJ by icords :>hoti l<] always be in the forefront of thetypographer^B miod* On what does ease of reading depend?On the rimpleness of the type design, on the length of thetype l ines and on their leading, on the spacing of xrords,and on a principle either misunderstood or sadly ignored :that of appropriate choice of type for the paper on whichi t iK to l ie pr in ted. Many type faces appropr ia te for themothratc copy of advertisemcnls are inappropriate for eon-rinuofis reading in the. book or tnagazine page: many lypefaecs readable in t/to larger text sites loso their clarity inthe sntalivf sizes* JT^isc choices for smalt text arc^ therefore^fares of iinnbtrnsiva character and types of largt' x-height

A B C D E F G H I J K L M N O P Q R S T U V W X Y ZA U C D E F G U t J K L M N O P Q R S T V y w X Y Z123' t5A7890 ahcdefKhi jk lnmnpttrHl i ivwxya1234567890 abcdofgh i fk lmnopqrs lHvwxy t

A B C D F . F C I I I J K L M N O r V l t S T L ' V W X Y Z

Stanilard alignment

8 pointFacc No. E687 Figure size *0553 Standardalignment Lower case alphabet 109 points

Consideration of case of reading is s^o cssen-tial in the planning of printed matter thatevery principle helping to achicve comfortin the assimilation of the message conveyedby tcords should always be in the forefrontof the typographer's mind. On what doesease of reading depend? On the simplenessof the type design, on the length of the typelines and on their leading, on the spacing oftcordsy and on a principle either misitnder-stood or sadly ignored: that of apftropriate

A B C D E F G H I J K L M N O P Q R S T U V W X Y ZA B C D E F G H I J K L M N O P Q R S T V V W X Y Z1234567890 abcdefghijklmnopqrstuvwxyz1234S67890 abcdefghijklmtiopqrstuvtvxyz

A B C D K F C i r i J K L M N O P Q U S T l ^ V W X Y ? :

Additional characters in regular fountf i f l f f m r n , . . ; ' : ' ! ? ( ) & £ © m a s o i ^ E G ?fi ( I f f f t f j i ^ , ; ; r : \ [ ? ( e o n m an u ii u e e e t; i i t i o 6 o 6 u u ii ii ^ nd aa<i e e c e liil t) d d d uuUu ^ n; e ( E $ [ ] K 1 1 I I i H H H U i

Face No. E800 Figure size *0692Lower case alphabet 132 points

Consideration of ease of reading is so essential in theplanning of printed matter that every principlehelping to achieve comfort in the assimilation of themessage conveyed by words should always be in theforefront of the typographer's mind. On what does easeof reading depend? On the simpleness of the typedesign, on the length of the type lines and on theirleading, on the spacing of words, and on a principleeither misunderstood or sadly ignored : that of appropriate choice of type for the paper on which it is to beprinted. Many type faces appropriate for the moderatecopy of advertisements are inappropriate for continuous reading in the book or magazine page : many typefaces readable in the larger text sizes lose their clarityin tlie smaller sizes. Wise choices for small text are,therefore^ faces of unobtrusive character and types oflarge x-height whose maximum face-to-body size aidsreadability. While the Egyptian, the Sans Serif, andmany like faces may be rendered eminently readablein the comparatively briefly-worded copy, in lengthycopy the geometrical character of their designs soonpalls on the reader who quickly tires of their uncommon characteristics. Simpleness of type design is asmuch to be desired as sheer beauty of type character,though happily the two virtues often go hand in hand.

Consider also the spacing of words. Wide spacingcauses the appearance of disintegration of the typepanel and spreads the copy to occupy more space thanABCDEFGHIJKLMNOPQRSTUVWXYZAHCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyzA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Intortype ivide tooth matrices also runon other line composinff machines

CKaracter count—Bold figures indicate pica measufcs. Light figures indicate average number of charactcrs per line7 8 9 1 0 I I 1 2 1 3 1 4 1 5 ! 6 1 7 1 8 1 9 2 0 2 t 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 3 0

6 p o i n t 2 5 2 9 3 4 3 8 4 2 4 6 S I 5 5 5 9 6 3 6 8 7 2 7 6 8 0 8 4 8 8 9 2 9 6 1 0 1 1 0 6 I I I 11 5 11 9 1 2 3

8 p o i n t 1 8 2 1 2 5 2 8 3 2 3 5 3 9 4 2 4 5 4 9 5 2 5 5 5 9 6 2 6 6 7 0 7 3 7 6 7 9 8 2 8 5 8 8 9 ! 9 5

1 0 p o i n t 1 5 1 8 2 1 2 4 2 7 3 0 3 3 3 6 3 8 4 1 4 4 4 7 5 0 5 2 5 5 5 8 6 1 6 4 6 6 6 9 7 2 7 5 7 8 8 0

S H A D O W S W E R E C R E E P I N G U P O N T H E R I C HGRASSY GLADES OF THE FOREST, AND AT THS H A D O W S W E R E C R E E P I N G t P O N T H E R I C H C R A S S Y C L A D E S

Shadows were creeping upon the ricli grassy glades ofthe forest, and it was at this late hour that he set out onhis quest. So far as he could plan, he would go hy wayof the winding path, to the far end, down l>y the dell,and wait until sundown. He was in no very placid stateof mind, yet it was hi$ anxiety as well as the fact of liispromise to rail at Don's, that made him the more determined. Step by step he plodded on until the last rays ofthe sun were hidden hy the density of the trees, and ashe made his way he mused over his plans. He would

S H A D O W S n ' E R E C R E E P I N G I P O NGRASSY GLADES OF THE FOREST,

Sbadous were creeping upon the rich grthe forest, and it tcaa at this late hour thhis guest. So far as he could plan, he tvoof the ivinding path, to the far end, douand ta i i t un t i l sundown. He was in no veof mind, yet it was his anxiety as well uspromise to call at Don's, that made himmined. Step by step he plodded on untilthe sun were hidden by the den.<>ity of thhe made his ivay he mused orer his planmeet the man and conduct him to the huor to that of the lone resident by the rive

K point on 10 point liody

8 point Bodoni with italic and small capsFace No. E687

I N T E R T Y P E

B O D O N IW I T H I TA L I C A N D S M A L L C A P S

S H A D O W S W K R K C H E K I ' I N G L P O N T H E R I C HS H A D O W S W E B K C I I K K I ' I N C I P O N T I I R B I C I I C R A S S Y C t A D K . S O F

Shadow* were creepin;; upon the rieh Rr«8«)- ttlndet of ihrforpi t , and i t wit* a| t i t is lal t ' hour thai he tr i out on hi t

So far at hr roii]d plan, hr wnitid f;o bv Ma> of theuinclint; jtalh, tu ihe far end, down hy the ilrll, and waitimlil nttndnwn. Hr wu> in nu vrry placid sIhIp of mind. \plit wa» Kia anxirly as welJ at Ihf farl of hi« proinine lo callat Don 6. that niadf }nin the more determined. Step )>*

SHMI tOWS UKHf : CHEKI ' ING UPON THE RICHShmlowt u.ere crvvpinf, upon thv rich grasty gladrt of ikvforvst, and if uas at this loti- hour that hr tvl out on hisqueUt So far as k<* coitld ptan, hp tcould fo hy way of theU'lndin^ path, to thv far vad. down hy ihe deit. and vaituntil ttmdown. He w nj in no vt'ry placid tialt' of mind, yi-tit uoj his anxirty at ufll at the fact of hii promim' to cullat thin J, thai madv him l/ie mort> determinod. Step hy

6 point on 8 point body

S H A D O W S W E R E C R E E P I N G U P O N T H E R I C HGRASSY GLADES OF THE FOREST, AND AT THS H A D O W S W E R E C R E E P I N G U P O N T H E R I C H G R A S S Y G L A D E S

Shadows were creeping upon the rich grassy glades ofthe forest, and it was at this late hour that he set out onhis quest. So far as he could plan, he would go by wayof the winding path, to the far end, down I)y the dell,and wait until sundown. He was in no very placid slateof mind, yet it was his anxiety as well as the fact of hispromise to call at Don's, that made him the more determined. Step Ijy step he plodded on until the lastrays of the sun were hidden by the density of the trees,

S H A D O f f S W E R E C R E E P I N G U P O N T H E R I C HGRASSY GLADES OF THE FOREST, AND AT TH

Shadows were creeping upon the rich grassy glades ofthe forest, and it teas at this late hour that he set out onhis guest. So far as he could plan, he would go by wayof the winding path, to the far end, down by the dell,and wait until sundown. He ivas in no very placid stateof mind, yet it was his anxiety as well as the fact of hispromise to call at Don's, that made him the more de-termined. Step by step he plodded on until the lastrays of the sun were hidden by the density of the trees,

10 point on 12 point body

6 point Bodoni with italic and small capsFace No. E581 10 point Bodoni with italic and small caps Fare No. K800

SHADOWS WERE CREEPING UPON THE RICH GRASSY GLADES OF THE FOREST, AND AT THIS LATES H A D O W S W E R E C R E E P I N G U P O N T H E R I C H G R A S S Y G L A D E S

Shadows were creeping upon the rich grassy glades of theforest, and it was at tliis late hour that he set out on his quest.So far as he could plan, he would go by way of the windingpath, to the far end, down by the dell, and wait until sundown. He was in no very placid state of mind, yet it was hisanxiety as well as the fact of liis promise to call at Don's, thatmade him the more determined. Step by step he plodded onuntil the last rays of the sun were hidden by the density ofthe trees, and as he made his way he mused over his plans.He would meet the man and conduct him to the hut of theliennit or to that of the lone resident by the river brink.At either of these places they could unravel the details

I N T E R T Y P

B O D O N IW I T H I T A L I C a n d S M A L L C A P S

SHADOWS WERE CREEPING VPOIS THE RICH GRASSY GLADES OF THE FOREST, AND AT THIS LATEShadows were creeping upon the rich grassy glades of theforest, and it was at this late hour that he set out on his quest.So far as he could plan, he would go by way of the winding12 point Bodoni with italic and small caps Face No. E908 12 point on 14 point body

SHADOWS WERF^REEPING UPON THE RICH GRASSYGLADES OF TOE FOREST, AND AT THIS LATE HOUR HSHADOWS WECREEPING UPON THE RICH GRASSY GLADES OF THEShadows w re creeping upon the rich grassy glades of the forest, andit was atthis late hour that he set out on his quest. So far as he couldplaiy e would go by way of the winding path, to the far end, downbv/the dell, and wait until sundown. He was in no very placid state

mind, yet it was his anxiety as well as the fact of his promise to .call at Don's, that made him the more determined. Step by step heplodded on until the last rays of ]the sun were hidden by the density

/ / * ^SHADOWS WERE CREEIWG AJPON THE RICH GRASSYGLADES OP THE FOREST, AND AT THIS LATE HOUR H

were creeping upon the rich grassy glades of the forest, and7 at this late hour that he set out on his quests So far as he i£>

plan, he would go by ivay of the winding path, td the far ^nd, downby the dell, and wait until sundown. He tvas in nQ.j;erf lacid stateof mind, yet it was his anxiety as well as the fact of his promisej1 4 p o i n t B o d o n i w i t h i t a l i c a n d s m a l l c a p s . F a c e N o . E 9 6 0 1 4 set sol id

Face INumber E465 30 point 4 point leaded

SHADOWS WERE CREEPING UShadows were creeping upon therich grassy glades of the forest, andit was at this late hour that he set

I N T E R T Y P E B O D O N I

B O L D

I n i o r i y p e w i « l o i o o i i i i i i a l r i e e s % v i l l a l s o r u n o n 4 » t l i c r l i n oe o m p ^ i s i n i u ; l u a o h i n e s

> > ) ) > ) ) > ) > > > > > < < < < < < < < < < < < < < < < < < < < < < < < < < < < < - < - < - < - < < < < < < < < < <

Face Number E488 36 poillt 4 point leaded

SHADOWS WERE CREEShadows were creeping upon the rich grassy glades ofthe forest, and it was at this

Face INumber E439 18 point 4 point leaded

S H A D O W S W E R E C R E E P I N G U P O N T H E R I CShadows m ere creeping upon the rich grassy glades of the forest and it was at this late hour that he

set out on his quest. So far as he could plan he would go by ^vay of the winding path, to the far end,down by the dell, and m ait until sundown. He was

I N T E R T Y P E B O D O N I

B O L D

I n l e r i y p e w i d e l o o l h i i i a t r i i f e s w i l l a l K < » r u n o n o l h o r l i n oo o m p i K s i n g m a e l i i n o $ «

Face Number E448 24 point 4 point leatled

SHADOWS WERE CREEPING UPONShadows were creeping upon the richgrassy glades of the forest, and it was atthis late hour that he set out on his questSo far as he could plan he would go byway of the winding path, to the far end