bobby kerr for donegal county enterprise board
DESCRIPTION
Presentation by Bobby Kerr of Insomnia and Dragons Den on behalf of Donegal County Enteprise Board March 2011TRANSCRIPT
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March 2011
Working The New Way
Bobby Kerr
Key Facts - Insomnia
Irelands leading Coffee Company
5 million cups of coffee sold annually
60 Shops
12 Million Turnover
200 Staff
First Irish Company to go 100% Fairtrade and Organic
All our coffee is roast to order
Partnership with BWG foods(Spar & Mace)
How we stay in business
Who are our customers ? Analyse our footfall numbers Focus on the average value transaction Be ahead of the competition Have a clear pricing and promotional strategy Declutter the shops of too many messages Drive sales through a consistent value proposition
for all 2010 Reward Loyalty – Expand our Zappa technology Maximise every PR opportunity
Power of Brand The Best Marketing is Free Marketing!
Its My Business & Up To Me
Act professionally & honourably at all times Use the power of the brand Communicate regularly with your current & past
customers Constantly be alert to opportunity Embrace technology – it makes life easier and
more efficient Embrace the new ways of marketing, Facebook,
Twitter Look for new ways to do things better
One of the 5 Irish Dragons
Two series completed
Have made 8 investments Surfseeds The Hangout Kaylite Bintrasher Beal Organic Cheese Grab radio App Boiler Bleed Mother and Baby Show
Viewing numbers over 500,000 per show
Back for Series 3 in 2011
Enter the Dragon…
All the Dragons
Top Ten Business Points
1. Don’t be afraid of Hard Work
2. Keep an eye on the Competition
3. Embrace Challenges
4. Take Calculated Risks
5. Always Reinvest in the Business
6. Good Communication is essential
7. Commit to Develop People in the organisation
8. A Clear Concise Strategy is vital
9. Plan all expenditure
10.Don’t forget about luck
Reasons to be Cheerful!
BOBBYS TOP TEN LIFE TIPS:
1. Forget the begrudgers
2. Enjoy what you do
3. Be thankful you have your health and family
4. There is real value out there go and get it
5. Surround yourself with positive people
6. Set goals and targets for yourself
7. Be realistic
8. Don’t be afraid to adapt or change the plan
9. Network – learn from others
10. Stay in the ring – It will get better
Questions?
http://www.facebook.com/DonegalEnterprise
http://twitter.com/DonegalCEB
www.donegalenterprise.ie