bobblehead marketing lessons from the la dodgers
DESCRIPTION
The Dodgers recent #MeetMagic Magic Johnson Bobblehead Scavenger Hunt provides a blueprint for promotional success. Looking to improve your marketing efforts? Here's how the Dodgers used the popularity of custom bobbleheads, social media engagement, and community focus to hit a home run. Visit http://www.CustomBobbleheads.com to start your own bobblehead marketing campaign!TRANSCRIPT
Bobblehead Marketing Lessons from the L.A. Dodgers
The LA Dodgers recently held Magic Johnson bobblehead night. Leading up to the event, their marketing department announced a promotion called the “#MeetMagic Scavenger Hunt.”
#MeetMagic Scavenger Hunt
Contest Details• Participants must follow Dodgers on Twitter
to be eligible for prize
• Twitter clues released each day about location of a hidden Magic bobblehead
• Bobbleheads hidden in locations around Southern California
WinnersThe first person to arrive at that day’s location
and correctly answer a trivia question qualified for a chance to meet Magic and
receive two suite tickets to the game.
Recipe for SuccessCUSTOM BOBBLEHEADS
+SOCIAL MEDIA PROMOTION
+LOCAL FOCUS
=RESULTS
“Bobblehead Hunt” Ideas
• Local promotion• In-store contest• Tradeshow• Company retreat
Objections
• “My company doesn’t have a large following like the Dodgers.”
• “My company doesn’t have an iconic mascot or famous employee whose bobblehead would be recognized outside the office.”
Sponsor a Bobblehead
• Sponsor a local team or famous personality
• Think of it as a celebrity endorsement
• Excellent branding opportunity
• Guaranteed to reach a lot of people, including decision makers
Get Your Message Out
This Marlins Josh Johnson bobblehead put Preferred Care Providers’ brand and logo in front of 10,000 -
20,000 prospective customers.
Improve marketing results, grow your audience, and engage
consumers by visiting CustomBobbleheads.com!