bob arnkil gothenburg september 2009 my generation product landscape and ecology ”transforming our...
TRANSCRIPT
Bob ArnkilGothenburg September 2009
MY GENERATION PRODUCT LANDSCAPE
AND ECOLOGY
”Transforming our understanding of products”
We need to transform our understanding of good practice and products
1)Good practice exists on many levels and in many forms. Quite often only the ”tip of the iceberg” is revealed and the different levels are not spelled out clearly> We need a new kind of ”product ecology” so that we capture this better
2) Good practice is always – at the end of the day – situated, local practice – so it has to be actively adapted/ modified/ learned in the particular context> We need a new kind of learning process – enhanced with the new product ecology – to transfer good practice/products better
Local community
Educational community
Business community
The Young
Promotingpositive potential,
image, lifestyles and choices
Promoting positive life transitions
Good practices: OUTREACH > CAPABILITIES/EDUCATION >WORK/ SELF RELIANCE
ACTORS
Local community and actors
Educational community and
actors
Business and employment community and actors
The Young
Promotingpositive potential,
image, lifestyles and choices
Inactivity > positive activity > capability building > training/ education/practice > employment
Providing ”doors” to positive activity, recreation & community engagement, champions,role models…
Connection to demand and business, providing perspectives, hands-on counselling, guidance and drop out prevention, enhancing employability
Upstream involvement, providing perpectives to demand, engaging in enhancing employability, providing practice
Real input in design, execution and evaluation of activities, making the positive input of young visible
Coordinating the whole, establishing new contacts, making good practice known and influencial
Initial ideas of good practice in MY GENERATION
Looking for Good Practices
In engaging with those young who are ”hard to reach” and promoting positive transitions towards self reliance
Working with local communities to establish this
In transforming education to be better geared towards the lifestyles, aspirations and life-based learning of the young – and towards the demands of working life
In establishing new connections between the young, communities, education and business
In lifting the ”youth cause” on city agendas and establishing better coodination of interventions
MY GENERATION PRODUCT AND GOOD PRACTICE LANDSCAPE
InformalLife based
MainstreamFormalFormal knowledge
OUTREACHOUTREACH
TRANSFORMING EDUCATIONTRANSFORMING EDUCATION
TRANSITION TO WORKING LIFE
TRANSITION TO WORKING LIFE
Community schools
Community schools
World WorthLiving
World WorthLiving
Guidance/One stop shops(Drasyna)
Guidance/One stop shops(Drasyna)
Incubators)Incubators)
From ”puzzlement”From ”puzzlement” via mediation and co-creation……
via mediation and co-creation…… …to self reliance…to self reliance
Street footballStreet football
EventsArenas
Platforms
EventsArenas
Platforms
EventsArenas
Platforms
EventsArenas
PlatformsEventsArenas
Platforms
EventsArenas
Platforms
C-stickC-stick
Forms/ or ”modes” of good practice/ product
Planning it – having a plan
Learning it – having a learning ”script”
Living it – experiencing it, having lively material
Written and spoken plans, evaluations, ”directives” what to do and how
”Good outreach means 1,2,3..”
Written, spoken and modelled/learning stories, ”scripts”
”This is what we learned.. We invited so and so..had a dialogue…
Written, spoken and animatedstories/ vignettes…
Videos, faces, pictures, stories, events
”Tip of the iceberg”
RationalPlans
Learning scripts
Life stories
”Management/ expert language: If only this is
given, it is hard to understand/ approach/
reproduce
”Management/ expert language: If only this is
given, it is hard to understand/ approach/
reproduce
If only this is given, it is hard to see the forest
from the trees
If only this is given, it is hard to see the forest
from the trees
These can help to transfer the practice/
product
These can help to transfer the practice/
product
Understanding/ approaching good practice and products
RationalPlans
Learning scripts
Life storiesResonates to people’s lives,
intuitive, helps to relate, to approach, to
be interested
Resonates to people’s lives,
intuitive, helps to relate, to approach, to
be interested
Reveals ”how it was actually done and
with whom” so that it is easier to reproduce
Reveals ”how it was actually done and
with whom” so that it is easier to reproduce
Gives the basic concepts, organises
action, helps planning and organising
Gives the basic concepts, organises
action, helps planning and organising
PPlans
Scripts
Stories
PPlans
Scripts
Stories
PPlans
Scripts
Stories
PPlans
Scripts
Stories
Context A
Context BLearning process
Learning from good practice,Enhancing the dissemination of good practice
Levels of good practice
Overall management/governance, decision making/
New kinds of programmes/ plans/resources/agendas
Mid-management/ horizontal cooperation
New kind of cooperation between social work, police, recreation, local communities…
Operational level New outreach in the ”front line”, like ”street football”
All levels must be addressed – otherwise the practice ”evaporates”
Good practice
Good practice
Product Ecology as a Matrix
Mode of existenceLevel ofexistence
Plans:Mainly written plans/ analyses/ ”texts”
Learning:How it was done and with whom revealed
Living:Stories, animation
Governance/overall management level product/practice/l
Description of governance/ management initiative/ plan
Recommendations/ plans of learning culture
”Sound bites” of politicians/ managers ”testifying”
Horizontal/ middle management levelproduct/practice/
Description of horizontal networking/workshops with stakeholders
Descriptions/ ”handbooks” of how to run multi-actor workshops and what we learned, mentoring
Multi-media and story material of multi-actor workshops and networking
Front-line level product/practice/
Description of action with customers/ young
Front-line training, mentoring and material and examples
Multi-media and story material of front-line activities, citizen input
Product ecology:Different modes and levels of product and tool existence
Mode of existenceLevel ofexistence
Rational planning Learning infrastructure
Multi-media material, illustrations, stories
Managing, setting frameworks,Vertical contact
Local action plan as a written plan
Local action plan as freamework of learning
Locan action plan as illustrations and stories
Horizontal Networking & contactEventsworshops
Multi-actor workshop and networking plans, directives and schedules
Multi-actor workshop and networking dialogue and learning concepts and methods
Multi-media and story material of multi-actor workshops and networking
Front-line contactOperational levelServices
Service concepts(street football…)
Front-line training material
Multi-media and story material of front-line activities, citizen input
Management/ governance products and tools in three
forms: plan, learning plan and lively illustrations
Management/ governance products and tools in three
forms: plan, learning plan and lively illustrations
”Middle management” products and tools in three forms: plans, learning plans and convincing illustrations
”Middle management” products and tools in three forms: plans, learning plans and convincing illustrations”Street level” products and tools in three forms: plans, learning programmes and
lively illustrations
”Street level” products and tools in three forms: plans, learning programmes and
lively illustrations
Product Ecology/ Group discussion brief
Use the Product Ecology Matrix as a ”mapping tool”
Start with one case example
(1)First the ”owners of the case reflect: which levels does the case address? Where are its strong/ weak points? What are the next challenges? > then others join in with questions and comments comments(2)Second, the owners reflect on in which ”forms” does the case exist – do you have plans, manuscripts, learning stories, video…… > others join in with questions and comments(3)Try to roughly ”draw” on the matrix how the case now exists
Take another case… and now do the same with ”cutting corners”
Ideally each city case gets an opportunity to be discussed
FIRST PHASE: ANCHORING/FOCUS IN
CITY CONTEXT
FIRST PHASE: ANCHORING/FOCUS IN
CITY CONTEXT
SECOND PHASE: NETWORK LEARNING
SECOND PHASE: NETWORK LEARNING
MY GENERATION
LAP AND LSG START
LAP AND LSG START
GOOD PRACTICE
CANDIDATES
GOOD PRACTICE
CANDIDATES
1. CITY REPORTS/STA
TUS
1. CITY REPORTS/STA
TUS
LAPSLAPS
GOOD PRACTICES/PRODUCT
S
GOOD PRACTICES/PRODUCT
S
CITY REPORTS/FINALCITY REPORTS/FINAL2. CITY
REPORTS/STATUS
2. CITY REPORTS/STA
TUS
JOINT PRODUCTS
JOINT PRODUCTS
”LAP MAP””LAP MAP”
Halfway in Riga Jan 2010
Operational level: City projects (built around LSG+network+ LAP
Thematic level: good practices in Outreach and Edu-Empl. (built around peer reviews & task visits
MG network level: the whole/ good practice of coordination (built around overall reflection)
2009 2010 2011…
Network Jan 2009 Patras
Outreach review May 2009 + hosting peer ws + steering group Glasgow
Outreach report May 10 + hosting ws Gdansk
Employment review Sept 09 + hosting peer ws + network Gothenburg
Employment report Oct 10 +hosting peer ws Valencia
Steering group 09 May 09 (with Outreach) Glasgow
Network ”halfway house” Jan 10 Riga
Network closure Feb 11 Antwerp
CITY PROJECTS
OUTREACH LESSONS, case reports, methods
EDU-EMPLOYMENT LESSONS, case reports, methods
COORDINATION LESSONS
FUTURE WORKSHOPS JAN- MARCH 09
2. City Progress report
Final City Report, with
LAP-draft + final Nov-Dec 10
LSG meetings
LSG meetings
LSG meetings
LSG meetings
Network Sept 09 (with empl.) Gothenb.
Youth event April 2009 Rotterdam
1. City Progress report
MY GENERATION PRODUCT AND GOOD PRACTICE LANDSCAPE
Informal”
MainstreamFormalFormal knowledge
OUTREACHOUTREACH
TRANSFORMING EDUCATIONTRANSFORMING EDUCATION
TRANSITION TO WORKING LIFE
TRANSITION TO WORKING LIFE
Community schools
Community schools
World WorthLiving
World WorthLiving
Guidance/One stop shops(Drasyna)
Guidance/One stop shops(Drasyna)
Incubators)Incubators)
From ”puzzlement”From ”puzzlement” via mediation and co-creation……
via mediation and co-creation…… …to self reliance…to self reliance
Street footballStreet football
EventsArenas
Platforms
EventsArenas
Platforms
EventsArenas
Platforms
EventsArenas
PlatformsEventsArenas
Platforms
EventsArenas
Platformscoordination
coordination
Activities and actors concerning youth are now fragmented
Of particular interest for us are actors and activities concerning outreach and education/employment
”Defragmentation = better coordination = better connectedness of activities and actors concerning the
young as a resourse of cities
Better coordination (= new/better connectedness) is a key outcome of MG in all cities
Coordination
BETTER COORDINATION (”CREATING WELL CONNECTED SOCIAL ENVIRONMENTS THAT GENERATE TRUST” in practice can mean
- establishing new connections where they now don’t exist
- strenghtening weaks connections
- revitalising existing ones
- healing broken ones
….
Each city has its particular challenges concerning the coordination of actors and activities
Establishing a new platform for a new activities – establishing a ”node” to coordinate better existing activities with some new activities
> FOCUS > WHAT IS RELEVANT/MAKES A DIFFERENCE
Derived from this MG can serve a different purpose in the cities (the importance/role as a platform of connections)
The conclusions of coordination are based on the MG experiences of working with these (and also other) actors and activities
Local community and actors
Educational community and
actors
Business community and actors
The Young
Promotingpositive potential,
image, lifestyles and choices
PROMOTING POSITIVE LIFE TRANSITIONS
BETTER CONNECTED TO YOUTH LIFESTYLES AND LIFE-BASED LEARNING
BETTER CONNECTED TO DEMAND, YOUTH LIFESTYLES AND LIFE-BASED LEARNING
BETTER CONNECTED TO EDUCATION, YOUTH LIFESTYLES AND LIFE-BASED LEARNING
REAL ROLE AND ENGAGEMENT OF THE
YOUNG
YOUR UNIQUE AND LOCALLY RELEVANT LOCAL ACTION PLAN
ADDRESSING THIS
YOUR UNIQUE AND LOCALLY RELEVANT LOCAL ACTION PLAN
ADDRESSING THIS
ENRICHING THE QUALITY
OF YOUR SOCIAL FIELD
= NEW CONNECT-
IONS
ENRICHING THE QUALITY
OF YOUR SOCIAL FIELD
= NEW CONNECT-
IONS
TRANS-FORMING
YOUR ”ECOSYSTEM
OF KNOWLEDGE”
= GOOD QUALITY
LEARNING SPACES
TRANS-FORMING
YOUR ”ECOSYSTEM
OF KNOWLEDGE”
= GOOD QUALITY
LEARNING SPACES
TRANS-FORMING
YOUR PRODUCT
ECOLOGY = ADDRESSING ALL THREE ”MODES”
TRANS-FORMING
YOUR PRODUCT
ECOLOGY = ADDRESSING ALL THREE ”MODES”
SUSTAINING YOUR
ACTIONS = LAP AS A
ROADMAP TO THE FUTURE
SUSTAINING YOUR
ACTIONS = LAP AS A
ROADMAP TO THE FUTURE
TRANSFORMATIONS
Product ecology: Different modes and levels of good practice/product existence
Mode of existenceLevel ofexistence
Expert based learning
”Plan”
Work-basedlearning
”Script”
Life-based learning
”Story”
Managing, setting frameworks, resourcing
Local action plan as a written plan, evaluations
Local action plan as framework/script of learning
Locan action plan as illustrations and stories, ambassadors,
Horizontal NetworkingEventsworshops
Multi-actor workshop and networking plans, directives and schedules
Multi-actor workshop and networking dialogue and learning concepts and methods
Multi-media and story material of multi-actor workshops and networking, ”ambassadors”
Front-line contactOperational levelServices
Service concepts(street football…)
Front-line training, mentoring and material
Multi-media and story material of front-line activities, citizen input, role models