BOATING M E D I A G U I D E

I N D E P E N D E N T.

K N O W L E D G E.

I R R E V E R E N T.Founded in 1956, Boating, the world’s largest p o w e r b o a t m a g a z i n e , r e m a i n s t h e m o s t trusted source of boating information on the planet. Produced by the most experienced and award - winning s t af f in th e indus tr y, Boating delivers a mix of content to the broadest swath of the boating public through a variety of channels. With its heavy emphasis on buying information and do-it-yourself maintenance, Boating is a resource, and a source of inspiration and empowerment, for powerboaters of all types.

Boating Magazine @boatingmagazine@BoatingMagazine

Boating’s audience is comprised of boaters who are actively researching the newest boats, gear and how-to information. Using research and database management, we can identify, surface and activate high-value participants across all of our media channels in order to drive tangible results.

548,107Avg.

Monthly Page Views

320,290Avg. Monthly

Unique Visitors

294,000+ Social Media

Audience

60,000Custom Email

Subscribers

80,000Editorial eNews

Subscribers

115,000Distribution

8x Frequency

738,000 Total Brand Footprint

* ALL ISSUES ARE AVAILABLE ON TABLETS AND EREADERS, INCLUDING THE IPAD, NOOK AND KINDLE.

BRAND OVERVIEW

AFFLUENT, EDUCATED PROFESSIONALS BOATING ACTIVITIES

Boating’s audiences across all channels (print, web, social & email) represent active, affluent boating enthusiasts who come to us looking for the latest tips, boat reviews and information on gear & equipment. They know we deliver the expert information needed to make a purchase to complement their lifestyle.

AU D I E N C E P R O F I L E

58AVERAGE AGE

AVERAGE

HOUSEHOLD

INCOME

COLLEGE EDUCATED

93%

AVERAGE NET WORTH

$1.66 Million$222,400

93% 7%

MALE / FEMALE

93%

BOAT OWNERS

25%

PLAN TO PURCHASE A BOAT IN THE NEXT 12 -24 MONTHS

MARRIED

81%

NUMBER OF YEARS

BOATING 4 Years

TOW SPORTS (WATERSKIING,

TUBING, WAKEBOARDING +

WAKESURFING)

62%

ANCHORING OUT

62%

BOAT MAINLY IN WHICH

TYPE OF WATER?

55% Freshwater45% Saltwater

1. CRUISER

2. RUNABOUT

3. CENTER CONSOLE

4. CABIN FISHING BOAT

5. PONTOON

BOAT TYPES OWNEDTOP 5 FISHING (ANY)

57%SALTWATER FISHING

(COASTAL/NEARSHORE)

SALTWATER FISHING (INSHORE)

FRESHWATER FISHING

33%

29%

27%

DAY CRUISING

70%

EXTENDED CRUISING

25%

How They Use their Boats:

JANUARY/FEBRUARY 2020 MARCH APRIL MAY JUNE

2020 EDIT CALENDAR

PRINT

WEB

FEBRUARY

SOCIAL

MARCH

• Cover Girl Videos• Adventure Stories

APRIL

• Three Key Things Videos• DIY Things• Cover Girl Videos• March Maritime Madness

MAY

• Safety Tip of the Day• Fire Extinguisher Tips• Cover Girl Videos• Three Key Things Videos

JUNE

• Cover Girl Videos• DIY Weekend Workbook• Pets On Board Contest

JULY

• Cover Girl Videos• DIY Weekend Workbook• Pets On-Board Contest

• Live Coverage• Cover Girl Videos• Three Key Things Videos• MIBS

AUGUST

• Sandbar Pictures• Cruising Canines

SEPTEMBER OC TOBER

• Cover Girl Videos• Fall Foliage Contest• Show & Test

• ICOM Cover Girl Contest• Cover Girl Videos• Three Key Things Videos• Trailer Mishaps

NOVEMBER

• Facebook Gift of the Day• Cover Girl Videos• DIY Weekend Workbook

DECEMBER

• Pets On-Board Contest• Three Key Things Videos

JANUARY 2021

• Boat Of The Year Coverage• Must See Boats Coverage• Boat-Buying Tips for Pontoons• What to See At MIBS• App of the Month• Tip of the Month

FEBRUARY

OC TOBER• Boat Buying • Winterizing

• Year-Round Boating• Wax On

DECEMBER• Ten Best Tips• Pets on Board

JANUARY 2021• Marine Accessories I’d Love to Have• Pets On Board Contest

MARCH

• Boat Tests• Cover Girl Gallery

APRIL• Guide to Spring Make Ready• Cover Girl Gallery

MAY• Safety Blogs• How To’s• Equipment Recommendations

JUNE• Tow Toy Video Reviews• Father’s Day Gift Guide• Cover Girl Gallery

JULY• Docking

AUGUST• Pontoon Fun• Poker Runs• A Day at the Sandbar• Boating with Newbies• Kayak Adventures

SEPTEMBER NOVEMBER

JULY/AUGUST SEPTEMBER OCTOBER NOVEMBER/DECEMBER JANUARY/FEBRUARY 2021

BOAT SHOW SPECIAL• Ten uses of a Plastic Jug• Flybridge vs. Express• Eight Insurance Tips• Cordless Power Tools

SPRING MAKE-READY • Eight Uses For A Bucket• Boating In The Arctic• How To De-Winterize Your Boat• Buffing Compounds and Tools

POWER• Huckins Hybrid• Power Story• Boating In The Future

ADVENTURE / FUN ON THE WATER• Boat Shoes For Adventure• Raptor vs. Raptor• Savannah, Forts, Dafuski, Hilton Head and

Skidaway Historical Boat Tour• Coolers

TRAILERING• How To Handle A Roadside Breakdown Of Your

Trailer• California Gold Rush• We Take A Montauk To Montauk• Trailer Accessories

BOATING SAFETY • Boating Sobriety (Plus Video)• ACR Rescue Stories• Island Hopping• Rescue locator Beacon

WATERSPORTS • How To Optimize Your Forward Drive Boat For

Wake Surfing• Tube Roundup• North Florida Loop• Ballast Pumps

GUIDE TO DOCKING • Hydrofoil Behind Any Boat• Dad's Day At Disney• Greatest Gear Of All Time• Dock Lights

• Trailering

• Pets On-Board Contest• Three Key Things Videos• Cover Girl Videos

• Powerboating

JANUARY

E-NEWS

FEBRUARY

• Boat-Buyers Special• MIBS Coverage

MARCH

• Fuel Consumption Special • Powerboating

APRIL

• Spring Make Ready Special• Powerboating

MAY

• Boating Safety Special• Powerboating

JUNE

• Watersports Special• Powerboating

• Guide to Docking• Powerboating

JULY AUGUST SEPTEMBER

• Trailer Special• Powerboating

• Watersports/Fishing Special

OC TOBER

• Guide to Winterizing• Powerboating

NOVEMBER

• Winterize Special• Powerboating

DECEMBER

• Powerboating

WINTERIZING• Lessons From Motorcycle Handling• Holiday Gift Guide• Boating Makes Me Nicer

BOAT SHOW SPECIAL• TBD

UPDATED SEPTEMBER 2019

ISSUE THEME SPACE CLOSE MATERIALS DUE ON SALE ON TABLETS

January/February '20 Boat Show Special Tue-12/4/19 Wed-12/5/19 Tue-1/14/20 Mon-1/6/19

2020 Boat Buyers Guide Boat Reviews Tue-11/12/19 Wed-11/13/19 Tue-12/31/19 Mon-12/30/19

March ‘20 Adventure/Fun On The Water Wed-1/8/20 Thu-1/9/20 Tue-2/18/20 Mon-2/10/20

April ‘20 Spring Make Ready Wed-2/5/20 Thu-2/6/20 Tue-3/17/20 Mon-3/9/20

May ‘20 Boating Safety Wed-3/4/20 Thu-3/5/20 Tue-4/14/20 Mon-4/6/20

Pontoon Buyers Guide Pontoon Reviews Tue-2/18/20 Wed-2/19/20 Tue-4/14/20 Mon-4/8/20

June/July ‘20 Watersports Issue Wed-4/1/20 Thu-4/2/20 Tue-5/12/20 Mon-5/12/20

September ‘20 Trailering Mon-6/29/20 Tue-6/30/20 Tue-8/11/20 Mon-8/3/20

October ‘20 Power Wed-8/5/20 Thu-8/6/20 Tue-9/15/20 Mon-9/7/20

November/December ‘20 Winterizing Wed-9/9/20 Thu-9/10/20 Tue-10/20/20 Mon-10/12/20

January/February '21 Tue-12/2/20 Wed-12/3/20 Tue-1/12/21 Mon-1/4/20

2020 PRINT SPECIFICATIONS

PRINT SPECIFICATIONSTrim Size: 8.125˝ x 10.75˝

Binding: Perfect Bound, Jog to Foot

Supplied materials that do not comply with the following specifications will be corrected and the advertiser billed for the required production. All ads supplied must be CMYK. For ads requiring a spot color, please contact your production manager for specifications.

AD SIZES: Follow ad size specifications and guidelines provided in this document. Ads that do not meet exact size specifications listed on the rate card will incur charges for resizing.

REQUIRED FORMAT: PDF/X-1a format files required for submission. Files should conform to SWOP guide-lines, and total ink density should not exceed 300%. View specifications online at www.swop.org.

PROOFS: Bonnier Corporation utilizes Virtual Proofing technology. Hard copy guidance is no longer required. If you opt to send a proof for internal color approval, please send a Web Coated SWOP 2006 certified proof.

INSERTS: Consult your advertising representative. Production, design and prepress services are available; rates upon request.

If we do not receive instructions regarding your mate-rials, the most recent ad of the same size scheduled will be picked up. Ad materials received after the deadline may incur late fees, unless an ad extension is arranged with ad services prior to the deadline.

PRODUCTION GUIDELINES For all bleed ads: Build file to document size and add .125 in. bleed on all 4 sides. Ensure that crop marks are o�set .125 in. from bleed.

Allow .25 in. safety area within trim on all 4 sides (no live matter)

Spread ads: Supply in a single document

MATERIALS REQUIREMENTS FOR IN-HOUSE DESIGN SERVICESPHOTOS: Supplied images should be high res (300 dpi) in CMYK. B/W images must be high res (300 dpi) grayscale. Images supplied in RGB will be converted to CMYK.

LOGOS: Vector .eps or .ai files are preferred. Type must be converted to outlines unless the fonts are provided. Jpgs should be 300 dpi.

Native files supplied for corrections/adjustments, must be accompanied by the fonts and links used in those files. (Recommended: use the packaging func-tion in InDesign to gather fonts and links.) Black type on light background should be defined as 100% black only. Files should conform to SWOP guidelines, and total ink density should not exceed 300%.

Ad �les should be delivered via our Ad Portal at adportal.bonniercorp.com.

For ads supplied electronically, advertiser must supply an additional content proofing jpg. We do not accept ads via e-mail. Electronic files are stored for one year only, unless otherwise requested in writing.

SEND ALL OTHER MATERIALS TO:BOATING MAGAZINEAttn: Peter Co�n460 N. Orlando Ave., Suite 200Winter Park, FL 32789

PRODUCTION CONTACTPhone: 407-571-4740

Peter.Co�n@Bonniercorp.com

ISSUE THEME & CLOSING DATES

AD MATERIAL SUBMISSIONS

Ad Size Non-bleed Bleed Trim

Full Page 7”W x 10”H 8.375”W x 11”H 8.125”W x 10.75”H

Two Page Spread __ 16.5” x 11” 16.25” x 10.75”

1/2 Page Spread 15” x 4.875” 16.5” x 5.5” 16.25” x 5.25”

2/3 Page Vertical 4.5” x 9.625”

1/2 Page Horizontal 6.875” x 4.687”

1/2 Page Island 4.5” x 7.187”

1/3 Page Vertical 2.125” x 9.625”

1/3 Page Square 4.5” x 4.687”

1/4 Page Square 3.312” x 4.687”

1/6 Page Vertical 2.125” x 4.687”

1/8 Page Square 3.312” x 2.25”

1/16 Page Vertical 1.5”x 2.25”

PRODUCTION NOTES

Allow .25” safety area within TRIM on all 4 sides (no live matter)

Ensure that crop marks are o�set .125” from bleed.

FULL PAGE BLEED

FULL PAGE 2/3PAGE

1/6 V.

1/3 PAGE SQ.

1/3 V.1/2

ISLAND 1/2 PAGE

1/4 PAGE SQ.

1/8

1/16

TBD

2021 Boat Buyers Guide Boat Reviews Tue- 11/10/20 Tue-12/29/20 Tue-12/29/19Wed- 11/11/20

Glenn Sandridge, Group Publisher407-571-4747 | glenn.sandridge@bonniercorp.com

John McEver, Publisher407-571-4682 | john.mcever@bonniercorp.com

Rhonda Mock, Director of Brand Strategy : Boat Market407-571-4696 | rhonda.mock@bonniercorp.com

Brian Luke, Account Manager407-571-4788 | brian.luke@bonniercorp.com

CO N TAC T