board of trustees state of the association address august 30, 2015
TRANSCRIPT
Board of TrusteesState of the Association Address
August 30, 2015
How Are We Doing?
A Brief Review of MAOPS Plan to “S.P.E.A.K. Up for
the Profession”
With an Emphasis on the “S”
Strengthen - DistrictsStrengthen district osteopathic associations
Grade: D Increased Central Office
communication with leaders in 2014-15
Decreased district interaction with Central Office in 2014-15
Low district participation in “100 Members in June” campaign
District and Governance Task Force – Neal LaPointe, D.O., Chair
• To meet in fall
Challenge: Many of our districts simply have no infrastructure left, making it very hard to resurrect them. Lots of
resources going to keeping them afloat.
Strengthen – MembershipIncrease the market share of physicians belonging to and participating in the association
Grade: D Goal: 50% by 2018 As of August 2015
• D.O. Market Estimate 2,793*• MAOPS Market Share – 931 • Our Share – 33%+ minimum
We must have district cooperation and assistance in order to grow in this category!
Challenge: We are doing an outstanding job advocating for members and the profession and promoting what we do. But, how do we get the word out to non-members who don’t know/care
who we are?
*There are 741 physicians without addresses included in “D.O. Market” above.
+Our share is actually higher, but we have to determine the exact status of a large portion of the 741 above.
Strengthen – Membership IIPlan for 2015-2016
Non-member focus group dinner(s) Hospital/medical group dinners Attempt to have employers pay as
group (need district assistance!) Better segregation of solicits Earlier district membership drives Staff call program – 90% retention
Challenge: New members come from grassroots efforts, not mailings! We have to have leaders and districts advocating on our
behalf to get members. If these strategies don’t work? Invest significant resources for an
outside firm.
Strengthen – TechnologyInvest in technology to improve member communications and services and support association operations
Grade: B AMS – Implemented and
working, along with Informz Online Social Communities-
Have been a struggle to implement; even bigger struggle to get members to use
Analytics – Implemented and beginning to use to monitor communication effectiveness
Need to continue to identify technologies to increase efficiency and ease of engagement
Strengthen – LeadershipMaintain the most skilled association leadership among osteopathic associations
Grade: A-Wetzel Scholar Program
Continues to be successful and seeing fruits of our labor
Leadership/Spokesperson Training – Expectations Increasing
Implementing and effectivePromotion of Funding Opportunities
MOSA, Wetzel, AOA Health Policy, AOA AHP
Wetzel Support of Residents and Students
Dinners, seed money for MOSA, COM support for MOMA Day, Working with COMs
Strengthen – CollaborateDevelop collaborative arrangements with entities with similar missions
Grade: BStarting to see more engagement and opportunities
MHA – Strategic Planning Session MSMA – Primaris, Legislative Summit,
Advocacy MAFP – Legislative Ally MSACOFP – Continued Cooperation AOA – Increased Cooperation BoHA – Good relationship with ED and
Board Members Pfizer – St. Louis District, MAOPS (annual
grant and invitation to medical society meeting)
AOSED – Many Opportunities for Collaboration
• We are looked to as leaders in many instances!
Strengthen – Central Office TeamDevelop and maintain highly qualified team members vested in the mission and vision of the organization
Grade: B- Provide funding for training;
encouraging team to take advantage Compensation is fair (2014
compensation study) Team recognition system in place for
all to take advantage of Review of strategic plan; increased
focus 2015 – Team motto, principles, and
values implemented Employee Assistance Program?
Challenge: Retention historically low, especially for lower level team
members.
Strengthen – Governance StructureContinuously Analyzing for Efficiency
Grade: B 2014 – Dissolution of House of
Delegates 2015 – District and Governance
Task Force 2014-15 – Implementation of
new policy review system 2015 – Dissolution of ineffective
committees; increased reliance on fast action teams
Challenge: We must figure out how to get ALL of our districts functioning effectively.
Strengthen – Finances & InvestmentsMaximize Resources
Grade: A- Highly engaged Finance and
Audit Committee Annual Audit Outstanding staff oversight and
adherence (Chris) Outstanding investment
consultant (Max)
Challenge: Meeting strategic goals WITHOUT deficit spending
Strengthen – Database & Member Metrics
Obtain and use relevant member data
Grade: C Enhance the member database Good data on hand, but need
more diverse data Need to identify member needs Now have the right staff person
in the right position to move us forward
Challenge: It’s tough to gather data on people who are not
members!
Strengthen – Missouri Physicians, Inc.Dissolve by December 15, 2015
Grade: C Legal advice has been
obtained on how to proceed.
With Primaris (next) looming, this will probably be postponed until 2016.
Challenge: Finding time to complete!
Strengthen – PrimarisDetermine the best course of action to divest MAOPS from involvement
Grade: C In progress, but moving
much slower than we would like.
$6-7 million dollar deal
Challenges: MSMA holds majority interest and is just now finally moving forward as we originally requested.
…And The RestS.P.E.A.K.
Promote• Grade: B
Won the AOA S.T.A.R. Award for the second year in a row!, but need to reach nonmembers…
Educate• Grade: B
Specialty and Online education will be a focus this year
Advocate • Grade: B
We do a lot in this area, but there is more to do! Pro-active policy development is key. Need more district
presence and engagement.
Knowledge• Grade: B
Members look to us for answers. We continue to develop resources for online use. Need
Ideas from districts!
In A Nutshell…We Are Mission DrivenOur mission is to preserve and advance the distinct philosophy and practice of osteopathic medicine and advocate for the profession.
Leaders and the Central Office Team go above and beyond to ensure we meet this mission. • We are passionate stewards of the
profession. We are responsible stewards of our resources.
Membership numbers do not reflect the quality of the job we are doing for our members. • Our greatest challenge is to determine
what is needed to gain members for the future, so we can continue our outstanding stewardship of - and advocacy for - the profession!