board of directors cobb county, georgia briefing book …€¦ · aerospace representatives...

BOARD OF DIRECTORSBRIEFING BOOK

S P O R T S I N G E O R G I A

COBB COUNTY, GEORGIAMAY 29, 2019

GEORGIA DEPARTMENT OF ECONOMIC DEVELOPMENT BOARD BOOK

TABLE OF CONTENTS

Georgia Council for the Arts ......................................................................................... 1

Centers of Innovation .....................................................................................................3

Film .....................................................................................................................................5

Global Commerce ............................................................................................................7

International Relations .................................................................................................. 9

International Trade .........................................................................................................11

Marketing and Communications ................................................................................ 13

Rural Initiatives ............................................................................................................... 15

Tourism ............................................................................................................................. 16

Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000

GEORGIA COUNCIL FOR THE ARTS

DIVISION PROFILE Georgia Council for the Arts (GCA) empowers the arts industry in Georgia and artists around the state to cultivate healthy, vibrant communities that are rich in civic participation, cultural experiences and economic prosperity. As a division of the Georgia Department of Economic Development, Georgia Council for the Arts provides grant funding, programs and services statewide that support this vital industry, preserve our cultural heritage and create increased access to high quality arts experiences.

QUARTERLY DIVISION HIGHLIGHTS 1. On March 21, Governor Brian P. Kemp announced that he had selected Chelsea

Rathburn as Georgia’s next Poet Laureate. Rathburn, a professor of English and creative writing at Young Harris College, succeeds Judson Mitcham as Poet Laureate. Rathburn is the author of three poetry collections, A Raft of Grief (2013), The Shifting Line (2005), winner of the 2005 Richard Wilbur Award, and Still Life with Mother and Knife (2019). Her poems have been widely published in the nation’s top journals, including The Atlantic, Poetry and New England Review, among others. Born in Jacksonville and raised in Miami, Florida, Rathburn has deep roots in the state of Georgia, where her mother’s family has lived since the 1830s. She holds a B.A. from Florida State University and an M.F.A. from the University of Arkansas.

2. Alejandro Campo, a junior at Flowery Branch High School in Flowery Branch, was the winner of the Georgia Poetry Out Loud (POL) State finals held in March. He will represent Georgia at the national finals held in Washington, DC in May. POL is a national program sponsored by the National Endowment for the Arts (NEA) and the Poetry Foundation which encourages high school students to learn about poetry through memorization and recitation of the written word. This year Georgia’s participation included over 7100 students in 76 schools in 38 counties, and 431 participating teachers.

By the NumbersGrant Applications for FY20 funding are currently being processed:

• 74 Arts Education Grant Applications have been submitted

• 75 Project Grant Applications have been submitted

• 110 Partner Grant applications have been submitted

• 78 panelists have been trained for grant review panels

• 13 grant review panels have been scheduled

• Each eligible application receives 10 hours of in depth review from staff and panelists = approximately 2500 hours of grant review that will occur over the next 2 months

• For further information or details – please contact: Karen Paty Georgia Council for the Arts Executive Director 404.962.4015 [email protected]

Contact Information

2019 Georgia Poetry Out Loud state competition participants.

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UPCOMING EVENTS AND OPPORTUNITIES• On June 5, the Fox Theatre Institute (FTI), the Department of Community Affairs and Georgia Council for the Arts will

partner to present a day-long workshop in Athens for small and mid-sized theatres across the state. FTI will discuss their grants to historic theatres while GCA will lead a session on how to write successful grant applications as well as talk about GCA’s grant program. Invited guests from the Aurora Theatre in Lawrenceville will discuss how theatres can work with local government and the community.

• On May 30, 2019 - Washington County Regional Medical Center will open an exhibit of sixteen pieces of the State Art Collection displayed throughout the hospital. This is the second exhibit of its kind for GCA and is part of an ongoing initiative to place pieces of the State Art Collection in rural hospitals and to cultivate conversations about the role of the arts in health and wellbeing.

GEORGIA COUNCIL FOR THE ARTS

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CENTERS OF INNOVATION

DIVISION PROFILE Exclusive to Georgia, the Centers of Innovation provide the technical expertise, collaborative research, and partnership opportunities to help Georgia’s strategic industries connect, compete and grow.

QUARTERLY DIVISION HIGHLIGHTS1. The 4th annual Georgia Innovation Summit in February was a big success

with more than 150 attending to hear from 24 dynamic speakers. The Summit is a partnership between the Georgia Mentor Protégé Connection, Centers of Innovation, the Small Business & Entrepreneurship team, and Georgia Tech Enterprise Innovation Institute. The theme for this year was “Having a Disruptive Mindset” with panels on “Innovation Leadership, “Workforce Innovation”, and “Technologies Driving Innovation.”

2. COI-Logistics held the 2019 Georgia Logistics Summit Regional Forum in Cartersville in March. The event brought together 400 attendees from the region and the state to network and learn about the state’s Network Georgia strategy and the Appalachian Regional Port. GDEcD Commissioner Pat Wilson gave the opening remarks and introduced a video welcome from Governor Kemp.

3. COI-Energy continues a focus on expanding the controlled environment agriculture and renewable energy sectors in Georgia. One ongoing project proposes to build 80+ acres of indoor farms/food assembly (to grow leafy greens that are currently imported to the state) consisting of indoor farms, packaging, cold storage, seeding, water management and designated areas for future alternative and renewable energy systems. This project, with a potential for $100 MM investment and 150 jobs, is just one of several projects in work.

4. COI-Aerospace connected D-Check Developments of Milner to USAF requirements managers responsible for the support of multiple aircraft types. D-Check provides a specialized product for aircraft maintenance and is one of the COIA’s longest served customers.

5. COI-Logistics hosted a Warehousing Technology Workshop at Georgia Tech Savannah, followed by a tour of the Georgia Ports Authority facilities. Approximately 50 attendees from Savannah-area warehousing and distribution companies saw live demonstrations of products to help more efficiently manage

By the Numbers

505Total number of COI engagements across 12 regions so far during FY19

45%Engagements outside of metro Atlanta

60Collaborations with GDEcD and other EcD organizations projects so far during FY19

• For further information or details – please contact: Steve Justice Centers of Innovation Executive Director 478.308.3097 [email protected]

Contact Information

Governor Kemp gave remarks at the annual Georgia Aerospace Day at the Capitol event on February 28.

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warehousing operations from four technology providers, Cognosos, RoadSync, ROR Fleet, and StaffWRX selected from the Advanced Technology Development Center. Afterwards, attendees had opportunity to visit one-on-one with the technology providers to learn more about their products.

6. COI-Manufacturing connected Metcam with the Georgia Tech Capstone Design Program so that a group of engineering students could work on a project to improve the design and manufacturability of Metcam’s TramBed, which is an innovative pickup truck bed extension system. COIM provided matching funds towards the project as part of MetCam receiving an award as ‘2018 Georgia Small Manufacturer of the Year’.

7. The COI-Energy grant project with UGA and Sweet Grass Dairy has developed two cheeses which have a shelf life of several months to allow Sweet Grass Diary to ship products to a much wider range of national and international markets.

8. COI-Aerospace moderated panels and breakout sessions at the “Urban & Regional Air Mobility: An Opportunity for Georgia” Forum at Georgia Tech. The event is just the latest in a 10-year effort by COI-Aerospace to foster a growing unmanned aircraft sector in Georgia.

9. COI-Information Technology supported a kickoff meeting of Canadian Cyber organizations with counterparts in Georgia, including the Canadian Advanced Technology Alliance (CATA Alliance) and the Georgia Cyber Center, in moving forward with a collaborative outreach between the two regions on cyber security projects.

10. Georgia Aerospace Day took place on February 28 at the State Capitol! It was a great success with almost 100 Georgia aerospace representatives attending to discuss their industry with state leaders. COI-Aerospace released the findings of the latest Aerospace Industry Economic Impact study by Georgia Tech which documented the over 108,000 jobs and $57 billion annual economic impact to the state. Governor Kemp and Lt. Governor Duncan stopped by to give remarks. The Georgia House of Representatives also passed a resolution commending the Georgia aerospace industry.

11. COI-Manufacturing organized a Women in Manufacturing (WiM) “Sites of Statesboro” event on March 5. Thirty-two attendees participated in the full day program, which comprised manufacturers from Metro Atlanta, Augusta and Savannah. The group toured the facilities of the Georgia Southern University (GSU) Manufacturing Engineering program, as well as the local Great Dane facility. The event received excellent feedback; several connections between company representatives and GSU faculty and students may lead to new research projects and internship opportunities.

12. The COI sponsored Georgia Collegiate Cup Hack-a-Thon in January in Atlanta was a huge success with 16 teams from 9 universities participating. The focus of the event was for student teams to develop concepts to improve the quality of life in Georgia for specific challenges in three categories – coding, design, and case studies. COI staff served as judges and mentors for the competition with Georgia Tech teams taking home first place in design and case studies, while a team from Middle Georgia State University took home first place in coding.

13. COI-Manufacturing sponsored the People’s Choice Award for the undergraduate level Georgia Tech InVenture Prize competition broadcast on Georgia Public Broadcasting. COI also sponsored and served as judges in the Georgia Tech K-12 InVenture Prize which reached over 6,000 Georgia students this year.

14. COI-Information Technology along with COI-Manufacturing worked with Pulse Centers of Cartersville, which develops and manufactures Pulse Electro Magnetic Field therapy equipment, to help the company update their products to expand its market presence in the commercial and consumer marketplaces. COI connected Pulse to local industrial designers, the International Trade Team, as well as the Regional Project Manager to support expansion plans by Pulse.

UPCOMING EVENTS AND OPPORTUNITIES• COI Regional Innovation Tours – The COI team will visit communities across Georgia to learn more about the local

innovation ecosystems, how to expand innovation programs using a combination of local and state-wide resources, and better connect COI programs to the communities. Visits to Rome, Cartersville, Augusta, Columbus, Macon, coastal Georgia, and South Georgia are planned during Q4FY19 and into Q1FY20.

CENTERS OF INNOVATION

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FILM, MUSIC AND DIGITAL ENTERTAINMENT

DIVISION PROFILE The Georgia Film, Music & Digital Entertainment Office develops the state’s film, television, & commercial production industries by marketing the state to production companies; location scouting; and coordinating the filming needs of companies with other state agencies, local governments, and citizens. The office actively works to develop the industry’s infrastructure and workforce, certifies projects under the Georgia Entertainment Industry Investment Act, and oversees the Camera Ready community program to engage municipalities throughout Georgia.

QUARTERLY DIVISION HIGHLIGHTS1. On May 2nd, the Carter Library kicked off an 8-month exhibit celebrating the

history of the film industry entitled “Georgia On My Screen.” Props and costumes from numerous Georgia-lensed projects, such as “Stranger Things,” “The Walking Dead,” “Marvel’s Guardians of the Galaxy,” and many more will be featured in the exhibit.

2. The Georgia-lensed feature Marvel’s Avengers: Endgame had a $1.2 billion opening its first weekend — the biggest in movie history.

Some notable projects include:

• The Netflix feature film “Hillbilly Elegy,” based on the bestselling book, to be directed by Ron Howard and starring Amy Adams and Glenn Close

• The Focus Features film “Irresistible” starring Steve Carrell and directed by Jon Stewart.

• The HBO 10-part series “Lovecraft Country” to be directed by Jordan Peele (“Get Out”)

• The Amazon series “The Underground Railroad,” based on the bestselling novel, to be directed by Barry Joiner (“Moonlight,” “If Beale Street Could Talk.”)

By the NumbersGeorgia is currently hosting: 39 television series in various stages of pre-production or production. 15 feature films 1 television pilot

• For further information or details – please contact: Lee Thomas Georgia Film, Music and Digital Entertainment Deputy Commissioner 404.962.4048 [email protected]

Contact Information

Clint Eastwood on the set of the Georga-filmed “The Mule.”

Film

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UPCOMING EVENTS AND OPPORTUNITIESThe film office sponsors and participates in numerous local film festivals, and typically has passes available if you would like to attend a screening. Here is a list of upcoming festivals.

American Youth Film Festival, Atlanta (June 12 - 15, 2019) - The American Youth Festival Group (AYFG) launched its film festival division, The American Youth Film Festival (AYFF) in 2015 at the Columbus State University Center for International Education. Entries are open to students in three categories: Middle School, High School, or College. Judging categories include animation, comedy, commercials, documentaries, feature films, music videos, public service announcements, science fiction, or short films. The festival includes screenings, panel discussions and workshops for young people.

Atlanta Shortsfest (July 11 - 13, 2019) - Atlanta Shortsfest showcases a diverse mix of short films (under 45 minutes) by filmmakers from across the globe in a wide range of genres. The festival was established to spotlight and promote excellent short films, and provide an important platform to share work with appreciative audiences and fellow filmmakers. The event is held at Atlanta’s Synchronicity Theater.

RKDS Film Fest (July 6 - 14, 2019) - The RKDS Film Fest is an international film festival created to highlight the film industry in Valdosta and South Georgia and features films from all over the world alongside major celebrities. In 2018 celebrity guests included Ricky Schroder, Simone Griffeth, Sonny Shroyer, and Burt Reynolds in his final appearance.

FILM, MUSIC AND DIGITAL ENTERTAINMENTFilm

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GLOBAL COMMERCE

DIVISION PROFILE The Global Commerce team seeks to increase jobs and investment through locating and expanding businesses, as well as growing small businesses. The Global Commerce team includes statewide and existing industry project teams, small business, and international

representatives in strategic regions around the world.

QUARTERLY DIVISION HIGHLIGHTS 1. On March 18, 2019, Georgia’s 2019 “Small Business ROCK STARS” were recognized

at an annual luncheon where Governor Brian P. Kemp gave remarks. Four Georgia-based companies were recognized for being outstanding, unique and impactful small businesses. This year’s 2019 Small Business ROCK STARS are: ASW Distillery: (Fulton County); InPrime Legal: (Cobb County); Oyster Fine Bamboo Fly Rods: (Fannin County); and, Southern Fiber Worx: (Crisp County)

2. The 31st Georgia Quail Hunt took place February 6 – 8 in Albany, Georgia. The event hosted 24 business leaders and site selection consultants from around the country. Governor Kemp attended the Wednesday evening reception, where he gave remarks. Georgia Quail Hunt is hosted by Georgia Allies and the Georgia Chamber of Commerce.

3. Notable locations this quarter included: a. Forquimica – 80 jobs, $1M investment – Colquitt County b. BioIQ – 500 jobs, $5M investment – Cobb County c. Boehringer Ingelheim – 225 jobs, $120M investment – Gwinnett, Hall, Clarke

Counties d. CarMax – 300 jobs, Gwinnett County e. POP Displays USA – 280 jobs, $7.9M investment – Fulton County f. PVH Corp. – 575 jobs, $77.6M investment – Fulton County

By the Numbers

• For further information or details – please contact: Scott McMurray Global Commerce Deputy Commissioner [email protected]

Contact Information

Governor Kemp declaring March 18-22, 2019 as Small Business Week in Georgia during the 2019 Small Business ROCK Stars luncheon.

During the first quarter of 2019, the Global Commerce team assisted with the location of:

89 projects creating

6,944 new jobs and over

$1.8B investment.

As of March 31, 2019, the total outreach of the Entrepreneur and Small Business Team for this fiscal year was:

1,552This included direct assistance provided to small businesses, community outreach efforts and presentations throughout the State.

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UPCOMING EVENTS AND OPPORTUNITIES• June 3 – 6, 2019: GDEcD, in partnership with eight companies/organizations, will exhibit at the 2019 BIO International

Convention in Philadelphia, PA. The BIO International Convention is hosted by the Biotechnology Innovation Organization (BIO). BIO represents more than 1,100 biotechnology companies, academic institutions, state biotechnology centers and related organizations across the United States and in more than 30 other nations. BIO members are involved in the research and development of innovative healthcare, agricultural, industrial and environmental biotechnology products.

• June 10 – 12, 2019: Members of the International Investment team will travel to Washington, D.C. to take part in the SelectUSA Investment Summit. The SelectUSA Investment Summit is the highest-profile event dedicated to promoting foreign direct investment (FDI) in the United States. It connects qualified foreign firms directly with U.S. economic development organizations to facilitate business investment and job creation.

GLOBAL COMMERCE

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INTERNATIONAL RELATIONS

DIVISION PROFILE Georgia’s International Relations team strengthens Georgia’s reputation as a welcoming location for international business and tourism by strategically cultivating and expanding Georgia’s international relationships. The office oversees communications and activities with foreign governments and is the state’s liaison to members of the Consular Corps. The division also manages the Governor’s trade and investment missions, welcomes international delegations and dignitaries, provides community outreach and education opportunities, and coordinates international efforts among state departments and agencies.

QUARTERLY DIVISION HIGHLIGHTS1. Governor Kemp Inauguration

On Monday, January 14, Brian P. Kemp was sworn in as Georgia’s 83rd Governor. GDEcD and Georgia Power hosted a luncheon for the Consular Corps and Trade Offices before they witnessed the inauguration ceremony. 21 Consulates General were represented, and an additional 35 Honorary Consuls and Trade Officers and other distinguished guests were in attendance. The countries represented cover North, Central, and South America; Eastern and Western Europe; the Middle East; Asia, and Africa. The group included major investor nations, trading partners, allies and friends, and all bore witness to the state’s peaceful transition of power.

2. International Day at the Capitol In March, International Day at the Capitol was hosted in coordination with the annual visit of GDEcD’s international representatives. This event gives Georgia an opportunity to recognize the international community in the state, and share the message about the reach of Georgia around the world. The diverse audience of roughly 120 in the North Wing of the State Capitol demonstrated the incredible breadth and reach of our state’s global presence, and the positive impact across the state that results from our international economic development efforts. The morning program, which featured remarks from Governor Kemp, State School Superintendent Richard Woods, and GDEcD Commissioner Pat Wilson, as well as

By the Numbers

• For further information or details – please contact: Abby Turano International Relations Deputy Commissioner and Chief of Protocol 404.962.4073 [email protected]

Contact Information

Governor Kemp speaking at the 2019 International Day at the Capitol, accompanied by members of the Consular Corps.

26 Consuls General in the Consular Corps; new arrivals in Q3 from Netherlands and Nigeria

46 Honorary Consuls in the Consular Corps

5 Visits by Foreign Ambassadors to the U.S. (from India, Japan, Estonia, Italy, and Korea)

17 diplomatic visits and business meetings with foreign dignitaries from 21 countries

48 Members of the Consular Corps in attendance at the inauguration of Governor Brian Kemp

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multilingual performances by local schoolchildren, also emphasized the importance of language and culture education as a key component of workforce development in our global economy.

3. Opening Ceremony of the new Dutch Consulate General

The newest addition to the Consular Corps, the office of the Consulate General of the Netherlands, held an opening ceremony on March 27 in Atlanta, and Governor Kemp marked the occasion by unveiling the seal of the Consulate along with the visiting Dutch Trade Minister, Sigrid Kaag. The Consulate is the Netherlands’ fifth office in the U.S. The new location in Atlanta follows a 2014 visit by Dutch Prime Minister Mark Rutte, during which he promoted the strong economic relationship between the Netherlands and the Southeastern U.S. The new office focuses primarily on supporting economic ties through business, government and education connections. The Dutch government has established a goal of significantly increasing American jobs supported by Dutch investment and trade – we look forward to working with them to achieve this goal of creating more jobs for Georgians.

4. The International Consular Ball, hosted by the Georgia Council for International Visitors, was held on Saturday, May 11, at the Intercontinental Hotel in Atlanta. This evening, in its 38th installment, is Atlanta’s longest-running international black-tie tradition and the premier diplomatic event honoring the Consular Corps in Georgia.

UPCOMING EVENTS AND OPPORTUNITIES

• The annual meeting of the Southeastern U.S.-Canadian Provinces Association (SEUS-Canada) will be held in Montréal, Canada, from June 2-4, with a theme of Smart Mobility.

• There are several National Days coming up – often there are celebrations hosted by the bi-national Chamber or Consulate. This is a great way to learn about a country and its presence in Georgia: contact Abby Turano for more information:

o Swedish National Day: June 6 o Canada Day: July 1 o Bastille Day (France): July 14 o Belgian National Day: July 21

• Save the date! The Southeastern U.S.-Japan Association (SEUS-Japan) will be hosted in Savannah, Georgia, from October 20-23

INTERNATIONAL RELATIONS

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INTERNATIONAL TRADE

DIVISION PROFILE GDEcD’s nationally recognized International Trade Division works to bolster Georgia exports and brand the state as a competitive source of quality products and services. The division includes International Representatives located in 12 strategic global markets and assists Georgia companies to expand their sales worldwide. The Trade division provides Georgia businesses with the Global Insight and Global Connections they need to successfully diversify their international customer base.

QUARTERLY DIVISION HIGHLIGHTS1. 2018 Trade Numbers Released

In March, Governor Kemp announced the official release of Georgia’s 2018 trade numbers with a press conference at the State Capitol. Georgia set records in 2018 with total trade reaching a new high of $128.6 billion and exports surpassing $40.5 billion for the first time ever. Companies in Georgia exported to 212 unique countries and territories in 2018 with the top five markets including Canada, Mexico, China, Germany and Singapore. Georgia also reclaimed its rank as the 11th largest exporting state in the nation. Twelve Georgia exporters took part in the press conference with two GDEcD trade clients providing testimonials on the importance of trade and export promotion services like those provided by GDEcD’s international trade division. Representatives from Georgia’s diverse export promotion ecosystem were also in attendance.

2. International Representatives Annual Visit to Georgia GDEcD’s international representatives play an integral role in bolstering Georgia’s global competitiveness and strengthening the position of Georgia goods and services in international markets. During this year’s annual visit in March, the representatives took part in nearly 100 one-on-one meetings with Georgia exporters from across the state. Eighty percent of participating companies were small businesses employing less than 100, and more than half of the companies employ fewer than 20. This year’s visit also brought the reps into the region with a two-day tour of Augusta and Savannah that included site visits to the Georgia Cyber Center, Augusta Corporate Park, Graphic Packaging International, the Georgia Ports Authority, World Trade Center Savannah, Savannah Economic Development Authority and QuickStart’s newly constructed Advanced Manufacturing Center in Pooler, Georgia.

By the Numbers

12,965 Trade leads provided to Georgia companies in FY19.

1,986 Georgia exporters assisted so far in FY19.

$27.6M Exports supported by the trade team in FY19.

124 New companies have engaged with GDEcD trade services since the start of FY19.

• For further information or details – please contact: Mary Waters International Trade Deputy Commissioner 404.962.4120 [email protected]

Contact Information

Georgia exporters with Governor Kemp at the March press conference touting our record-breaking 2018 international numbers.

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INTERNATIONAL TRADE

3. Domotex GDEcD’s trade division exhibited with sixteen companies from Georgia’s flooring industry at Domotex Hannover trade show in January. The Georgia, USA booth was co-sponsored by the American Floor Covering Alliance (AFA) based in Dalton, GA. Companies reported more than $3.8 million in cumulative sales as a direct result of show participation. Georgia’s flooring industry supplies more than 45% of the world’s carpeting and rugs and leads the nation in floor covering product exports with $442.5 million exported in 2018 alone.

4. Canadian Inbound Buyers Mission Working with the Southern United States Trade Association (SUSTA), Georgia’s trade team recently hosted a delegation of buyers from Canada’s beer, wine and spirits industry. The delegation spent two days meeting one-on-one with Georgia suppliers and touring local food retail facilities across the state. Seven Georgia companies from regions 1, 3, 6, 11 and 12 participated in meetings with the Canadian buyers.

UPCOMING EVENTS AND OPPORTUNITIES• SEUS-Canada – June 2-4, 2019

Join GDEcD at the 12th Annual SEUS-CP conference in Montreal, Canada. The SEUS-CP alliance brings together six southeastern U.S. states and six Canadian provinces to promote trade opportunities between and among the jurisdictions. Canada has been Georgia’s largest export market for more than two decades. The 2019 conference will feature a robust business-to-business matchmaking program focused on opportunities in the smart mobility, transportation, smart cities, logistics and IT sectors. Additional details available at www.seuscp.com.

• Money20/20 Europe – March 25-29, 2019 Georgia FinTech companies and statewide economic development partners will co-exhibit with GDEcD at this year’s Money20/20 show in Amsterdam, Netherlands. As one of the world’s leading FinTech events, this show provides a unique opportunity for Georgia companies to seize new business opportunities and strengthen partnerships with leaders in the financial services and payments industry. The 2018 edition welcomed more than 6,000 attendees from 82 countries.

• DSEI – September 10-13, 2019 Georgia defense companies will co-exhibit with GDEcD at this year’s Defense & Security Equipment International (DSEI) show in London, United Kingdom. As one of the world’s leading exhibitions in the defense industry, this show provides an opportunity for Georgia businesses to meet the world’s integrators, suppliers and manufacturers in the defense and security industries. The 2019 edition will welcome 35,000 visitors from more than 50 countries. Georgia defense and security exports to Europe totaled $262 billion in 2018.

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MARKETING AND COMMUNICATIONS

DIVISION PROFILE The Marketing & Communications division manages the agency’s reputation and promotes Georgia’s business, tourism, arts and entertainment assets throughout the state, U.S. and world. Through the creative integration of print, digital, social media, outdoor and broadcast channels, the division supports the department’s eight operating divisions. This includes new advertising campaigns, the creation of sales and marketing materials, digital advertising, all internal and external communications, media outreach, more than a dozen social media platforms across multiple divisions and the growth of the department’s targeted websites.

QUARTERLY DIVISION HIGHLIGHTS1. The film industry strengthens Georgia’s economy in many unique ways from

television and movie production to tourism to workforce training. To encapsulate this multifaceted story, we partnered with the creators of the hit television show, Archer, to produce an animated short and corresponding web experience for the purposes of lead generation, retention and education. A corresponding digital marketing campaign was launched on LinkedIn and Facebook targeted at New York, Los Angeles and Georgia. Get the full experience at Georgia.org/FilmWorks

2. This year’s Small Business Rock Stars competition and event celebrated its 6th and best year yet. Held at the Georgia Aquarium, speakers included Governor Brian Kemp and leadership from the Zach Brown Collective. In addition to the event, the four Rock Star winners each received free marketing promotions in the form of a professionally produced video, ads in Georgia Trend and Delta Sky (6.5M readership), and prominence on Georgia.org/Rock Stars.

3. Starting mid-January and running through mid-May, a Global Commerce cybersecurity digital marketing campaign has been targeting key geographies and industry tradeshows with programmatic and LinkedIn advertising for the purposes of lead generation. To date, the campaign has served over 6 million impressions and 7,160 clicks to Georgia.org/Cyber. Key geos include London, Tel Aviv, New York and California.

By the Numbers21 The number of press releases drafted and released by the communications team. Georgia.org• Cybersecurity industry traffic

increased from 393 to nearly 5,000 page views

• 5 of the 8 top landing page visits were Film industry related in FY19

• Traffic from Facebook increased 54% from 6,852 to 10,576

• International visits- Brazil traffic increased 200%, Japan 300%

• Traffic from LinkedIn increased 350%

• Visits to the homepage increased 8%• We Speak Business monthly

e-newsletter: o Increase in subscribers = 22.31% o Increase in open rates = 42.6% o Increase in click rates = 31.1%

ExploreGeorgia.org• Travel Guide digital flip book views

increased 207% to nearly 7,000 guide views

• Bounce rate decreased 12%• International traffic increased by: o Brazil 39% o India 23.5% o United Arab Emirates 10.5% o UK 9%• Visits from mobile (smartphones)

increased 11%• Paid search traffic increased 141% as

did paid display by 234%• Visits from Facebook increased

600%• Visits from Tourism bi-monthly

e-newsletters increased 165%• Largest increases of traffic

domestically were from Alabama, 16%, followed by Florida and California, 5%

• Bi-monthly e-newsletter: o Increase in subscribers = 8.1% o Increase in Open rate by = 18.6%

New video and pages highlighting state’s film industry at Georgia.org/FilmWorks.

• For further information or details – please contact: Greg Torre Marketing & Communications Deputy Commissioner 404.962.4173 [email protected]

Contact Information

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4. We have partnered with Handelsblatt (Germany’s equivalent of the Wall Street Journal) to produce a series of 16 in-language articles on the pro-business environment and high concentration of German companies here in Georgia. Thus far 6 articles have been produced, including an interview with the CEO of Porsche USA, with 10,778 reads and 3.6 million impressions through supported advertising on handelsblatt.com.

5. The Georgia Made program is live at GeorgiaMade.org. Companies must show that their product is more than 50% made in our state. We are currently in a soft launch period as we selectively identify companies to seed the program. Our first foray was with Kia Motors Manufacturing of Georgia where they used the logo on their new Telluride at a recent auto show. For more on the program, go to GeorgiaMade.org.

UPCOMING EVENTS AND OPPORTUNITIES• May 2019 – An award will be made to three new advertising agencies to serve as the department’s advertising

agencies-of-record. This represents the end of an RFP process that lasted almost nine months. The contract is annual, with an option for four renewals.

• May 2019 – PictureGeorgia.org, the department’s digital image library, will be relaunched with a new platform – Crowdriff. The new site will provide easier search and access for (mainly Tourism Division) staff, partners., publications and other agencies.

MARKETING AND COMMUNICATIONS

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RURAL INITIATIVES

DIVISION PROFILE The division’s mission is to help rural Georgia communities become more competitive for economic development projects and share best practices for attracting jobs and investment.

QUARTERLY DIVISION HIGHLIGHTS 1. Completed community meetings in each county in Region 12 and continued

dialogue in Regions 2, 4, and 8 with the goal of giving every rural community a voice.

2. Spent an additional two days in Troup County sharing best practices and learning about the community’s collaborative partnerships for success.

3. Attended multiple workforce development events including the Workforce Development Showcase at Lanier Technical College in Gainesville and the Bryan County Industry-Education Roundtable held at Daniel Defense in Pembroke.

4. The RGI team advised multiple South Georgia counties including Glynn, Wayne, and Appling on regionalism efforts.

5. RGI team members have presented at the Azalea City Civic Club in Valdosta, the Lanier County Annual Chamber Banquet, the Sidebar Conference, the Waycross-Ware County Community of Hearts 84th Annual Banquet, Leadership Colquitt, the Lamar County Rotary Club, Forward Habersham, the K-12 InVenture Prize, the Valley Partnership JDA Annual Meeting, the Dawsonville Home and Business Expo, and the Cook County Roundtable Meeting.

UPCOMING EVENTS AND OPPORTUNITIES• Deputy Commissioner Amy Carter has been appointed to the Council of State

Governments Future of Work National Task Force for a two-year tenure with the first meeting planned this summer in Lexington, KY.

• Deputy Commissioner Amy Carter will join Deputy Commissioner Ben Hames for the National Governor’s Association Good Jobs for All Americans Solutions Summit in Montana in May.

• The RGI team will continue community meetings with rural counties.

By the Numbers

46 This quarter, the RGI team is assisting 46 rural counties, industries, and project managers on collaborative projects.

80 The RGI team has completed community meetings in 80 rural counties.

• For further information or details – please contact: Amy Carter Rural Georgia Initiatives Deputy Commissioner 404.962.4133 [email protected]

Contact Information

The Rural Georgia Inititives team at an industry tour of Piedmont Green Power in Lamar County.

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TOURISM

DIVISION PROFILE Georgia Tourism, through its network of regional and international representatives, Atlanta office, and 11 visitor information centers, assists the state’s communities and attractions in drawing potential travelers to their areas, and helps individual visitors and groups discover Georgia’s unique vacation options. The Division also helps communities develop well-planned and sustainable tourism products.

QUARTERLY DIVISION HIGHLIGHTS 1. Members of the Global Market Development team participated in a Mexico sales

mission with Brand USA in January. Meetings and events were held in Mexico City and Monterrey where the team met with over 250 travel agents, 30 key tour operators and 50 media in the two cities.

2. Georgia Tourism attended the American Bus Association (ABA) conference January 25-30. Georgia Tourism was a sponsor of the event and Domestic Sales Manager Lacey Cameron managed the Georgia booth at the marketplace where she met with over 50 tour operators.

3. On Feb. 5, Governor Brian P. Kemp was joined by leaders from Georgia’s tourism industry for the annual Tourism, Hospitality & Arts Day at the Capitol to recognize the $63.2 billion impact the tourism industry has on Georgia’s economy. Representatives from the tourism industry presented Kemp with a check representing the $3.2 billion in state and local tax revenue generated by tourism-related expenditures. Kemp also unveiled the cover of the official 2019 state travel guide, which features tubing down the Chattahoochee River in Helen. Following the Capitol event, Georgia Tourism hosted a Lunch and Learn program for all partners to enjoy lunch, meet with staff and pick up a copy of the 2019-2021 Strategic Plan.

4. Georgia Tourism’s sales and communications team attended Travel South Showcase February 24 – 27 in Myrtle Beach, South Carolina. Travel South Showcase is the premier marketplace event in the South where over 500 tourism professionals gather for 3 days of intensive meetings with a goal of delivering more visitors. During the event, Domestic Sales Manager Lacey

By the NumbersOn March 4, the Tourism Product Development Team awarded more than

$64,000in tourism product development grants to

14new and expanding projects across the state.

• For further information or details – please contact: Kevin Langston Georgia Tourism Deputy Commissioner 404.962.4082 [email protected]

Contact Information

Mockup of one of the billboards from the new tourism spring campaign “An Invitation to Explore.”

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Cameron and Sr. Communications Specialist Emily Murray held appointments with over 50 tour operators and 30 journalists respectively.

5. Sr. Communications Specialist Emily Murray and Social Media Manager Parker Whidby were members of the Super Bowl Host Committee communications and social media team during Super Bowl LIII. The host committee’s communications team held multiple events including Super Bowl LIVE, press conferences, and the crisis communications command center. There were over 5,000 media in their roster.

6. Each of Georgia Tourism’s department directors participated in “Meet and Greet” programs in Macon (March 11), Gainesville (March 14) and Valdosta (March 27). Hundreds of tourism partners attended the events to learn about Georgia Tourism programs and services, and network with the team.

7. Georgia Tourism attended the 2019 International Inbound Travel Association (IITA) Summit in Savannah February 3-6. IITA is the national non-profit trade association representing the United States’ international inbound travel industry. IITA’s Summit is the only one-on-one appointment marketplace for inbound tour operators and U.S. Suppliers to plan travel for international visitors. Georgia Tourism co-hosted the opening night event with Visit Savannah.

8. On Feb. 25, Georgia Tourism launched its new spring campaign “An Invitation to Explore.” The new campaign features what travelers and locals love about Georgia through their own authentic, real-life experiences. Creative for the campaign appears in print, digital, social, and on outdoor billboards with new television spots. One of Georgia’s best-known bands, the B-52s lent their Grammy-nominated hit song “Roam” to accompany the new commercial. The commercial and billboard ads ran for 10 weeks, with digital appearing March 1 through the end of June.

9. On March 3, the Global Market Development team attended the Federation of Danish Motorists (FDM) Travel USA event in Copenhagen, Denmark. This is the largest B2C event in Denmark focusing on USA as a travel destination with more than 40 exhibitors and 3000+ visitors.

10. Georgia Tourism attended ITB, the world’s leading travel and trade show, March 6-10 in Berlin, Germany. The team joined our German office and met with over 55 key operators and media during the event.

UPCOMING EVENTS AND OPPORTUNITIES • May 6 – 12: Canadian Music Week (CMW), Canada’s longest-running music, tech, media conference and festival will

take place in Toronto.

• June 1 – 5: IPW, the travel industry’s premier international marketplace will take place in Anaheim, California.

TOURISM

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