bnp
TRANSCRIPT
The BNP
Taking on the BNPMorgan McSweeney
The BNP
What we will cover today
• What is our aim • Who votes for them • Who are they• Who are we • Myth Busting • Political response
BNP 3
Demographics
BNP
73%
32%
25%
22%
17%
11%
10%
9%
7%
5%
4%
Defence/foreign affairs/terrorism
Common market/EU
NHS/hospitals
Economy
Unemployment
Education/schools
Race relations/immigration
Pensions/social security
Crime/law & order/violence
Source: Ipsos MORI aggregate data, c200,000 interviews, 2002-2006
National 2002-2006
26%
27%
28%
35%
11%
7%
37%
8%
10%
Poverty/ inequality
Morality
6%
5%
Q What would you say is the most important issue facing Britain today? What do you see as other important issues facing Britain today?
Attitudes
BNP 5
Values
BNP
They’re not going away - 2000
BNP
They’re not going away - 2004
BNP
They’re not going away - 2008
BNP
The trend to the Far Right - 2The trend to the Far Right - 2
2000 2001 2002 2003 2004 2005 2006 2007 20080
10
20
30
40
50
60
0 03
16
21 20
4850
56R² = 0.972908870802155
Graph 3.3 Total no. of seats held by BNP; 2000-08
Total seatsPolynomial (Total seats)
The BNP
Who are they?
The BNP
Who are they?
The BNP
Not Politicians
The BNP
How much do you trust a British government of any party to place the needs of this country above the interests of their own political party? - Almost Never
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
The BNP
First response
The BNP
First response
The BNP
First response
The BNP
First response
The BNP 18
Myths and Rumours
The BNP
What is going on?
The BNP 20
Myth Busting
The BNP 21
Preconditions
BNP
Biased to Believe
BNP
Grains of Truth
The BNP
Word of Mouth
The BNP 25
Who do you trust?
The BNP 26
Who do you trust?
The BNP 27
Who do you trust?
The BNP 28
Who do you trust?
The BNP 29
Who wins?
The BNP
“I’m fed up with all the crime in this area”“Actually statistics say that crime is decreasing, and has been year on year”“Rubbish. Everyone knows it’s getting worse.”“But statistics prove that crime rates are improving”“Then your statistics are rubbish”
Winning Hearts and Minds?
The BNP 31
Who do they trustLocal Authority
The BNP 32
Conversation?
The BNP
Wrong Message
The BNP
Wrong perceptions…
Our Town is .... Our Town is ....
The BNP 35
?
They don’t agree
The BNP 36
They don’t agree
Transitional
Concerned Ethical
Flexible Individuals
Transcenders
Tomorrow People
Now People
Happy Follower
Golden Dreamer
Certainty First
Brave New World
Smooth Sailing
Roots
The BNP
Show home
Looking Good
Respected
Persona
Pleasure
Achievement
Visible Success
Material Wealth
Power
Healthy Lifestyle
Local
Tolerant
Busy
Convenience
Bargain Hunter
Distracted
Speculate
Visible Ability
Sensitive
Good Time
Hedonism
SpiritualismFun
Prudent
Impulsive Spender
Asocial
Romantic Love
Traditional Family
Budget Bedlam
Control Others
Luddism
Religious
Conformity
Discipline
Acquiescence
Non-reflective
Security
National Security
Distant
Insular
Wrong ClothesIndulgent Diet
Safety
RulesComplacent
Reserved
Honesty
Money Casual
Skeptical
Irresolute
Be Satisfied
Socialist
Passivity
Tradition
WYSIWYG
Coasting
Non-acquisitive
Independent
Adaptable
Universalism
Equanimity
No Sweat
Openness
JusticeEquivalence
Feeling Good
Self Efficacy
Boldness
Artisan
Cheerful
Exhilaration
Adventure
Novelty
Beauty
Listening
Sexual Awareness
Tao
Self-direction
Financial Morality
Unplanned
CreativityGlobal
Ozone Friendly
Inquisitive
New Family
Caring
Loyal
Benevolence
Self-choice
TV CasualNature
Shrewd
Solitary
Bodily Ease
Constrained Spender
Price Conscious
Modest Unease
Car Casual
Propriety
Stimulation
Univeralism
Benevolence
Tradition
SecurityPower
Achievement
Hedonism
Stimulation
Self Direction
Conformity
The BNP 38
What councils can do
The BNP
It’s a political responseIt’s a political response
The BNP
Challenging without confrontation
The BNP
Knock on doors
BNP
Active listening
BNP
Petitions
BNP
Word of Mouth
BNP
Build Alliances
BNP
Local Advocate
The BNP
Policies
The BNP
What we’re doing
The BNP
What more?