bnet_brand_deck2

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BNET. The go-to-place for management BNET 13 million business leaders come for the business content and tools they need to addresses strategy, leadership and professional growth. 1 Source : Q1 2008 average monthly US sites 13MM CNET Networks Internal; 7MM Nielsen Online, Average Monthly Q2 2008, Home/Work, U.S. Only; 6MM ComScore : Q1 2008

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BNET is unique. It’s designed to provide managers with essential, engaging and enlightening information that’s tailored to help them step up, stand out and think big.

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Page 1: BNET_Brand_Deck2

BNET.The go-to-place for management

BNET

13 million business leaders come for the business content and tools they need to addresses strategy, leadership and professional growth.

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Source : Q1 2008 average monthly US sites – 13MM CNET Networks Internal; 7MM Nielsen Online, Average Monthly Q2 2008, Home/Work, U.S. Only; 6MM ComScore : Q1 2008

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Real world solutions to the problems leaders face everyday

BNET Insights

BNET’s network of bloggers provides leaders with real world approaches to daily challenges

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• 10-Q Detective• Aussie Rules• Back to B-School• Big Think• BNET1• BNET Intercom• Business Hacks

• Catching Flack • The Corner Office• Sales Machine • Sterling Performance• The View from Harvard Business • Where's the Line? • The You in Team

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Step-by-step format for mastering specific issues

BNET Crash Course

Quick guides that provide step-by-step instruction on mastering work-related skills and solving problems. Topics include articles such as how to run a meeting more effectively, how to use Sarbanes-Oxley to save your company money, or how to manage a difficult boss.

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Practical, multi-faceted features on essential management topics

The BNET Feature Package

BNET Features are original content packages that offer practical and sophisticated insights about essential management, strategy and work topics

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Video franchises offer business advice and inspiration

BNET Video ChannelsBusiness videos that inform, entertain, and help managers become better leaders

• Dog & Pony Show

• Sales and Marketing

• Business Book Briefs

• At the Whiteboard

• Downtime

• Best Practices

• News and Finacne

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Centralized destination for industry and company coverage

BNET Industries

BNET Industries focuses on the decisions, activities and news that impact our readers’ business ecosystems; coverage of their suppliers, clients, competitors – even their own companies. Industry overage that goes far beyond the “business sports” of stock prices and CEO gossip

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Covering 11 key verticals from Advertising to Travel

BNET Industries

• Advertising• Auto• Energy• Financial Services• Food

• Healthcare• Media• Pharma• Retail• Technology• Travel

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Coverage of over 9,000 companies

BNET Company Pages

Covering the management teams, news, developments and metrics from thousands of public companies

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The most comprehensive business library with 13M+ assets

BNET Business Library

The premiere resource for business information and publications - conveniently organized by topic

Over 13 million business white papers, articles, case studies, webcasts, tools and from nearly 4,000 sources1

9Source 1: CNET Networks Internal

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Searchable dictionary of business terms

BNET Business Dictionary

Defines the ever-growing topics and terminology that surround the world of business.

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Global scope with regional focus for business leaders

BNET Australia and UK

With dedicated local editors and writers, BNET extends the core content of BNET outside of the U.S. and enhances it with a regional point of view.

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Award winning content and design

BNET honors

• BNET wins 2007 EPpy Award

• BNET wins 2007 Eddie and Ozzie awards

• BNET wins 2008 Best in Class B2B Website from Interactive Media Awards

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In good company…

Marketers include…

• Adobe• Accenture• American Express• Bank of America• Dell• Dow Chemical

• Facebook• Dow Jones• Honda• Mastercard• Sprint• Southwest Airlines• Visa

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