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BMW Website Solutions Full Spectrum Online Marketing powered by 888.894.8989 | [email protected]

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Page 1: BMW Website Solutionsstatic.dealer.com/apps/ddc/v4/resources/oem/bmw/BMW_Brochure.… · Search Engine Optimization Managed SEO™ is designed to dynamically get your BMW dealership

BMW Website Solutions Full Spectrum Online Marketing

powered by

888.894.8989 | [email protected]

Page 2: BMW Website Solutionsstatic.dealer.com/apps/ddc/v4/resources/oem/bmw/BMW_Brochure.… · Search Engine Optimization Managed SEO™ is designed to dynamically get your BMW dealership

Dealer.com understands that dealers stand on the front lines in today’s automotive industry, servicing customers each and every day, and that our industry would not exist without you.

We are focused on making selling easier, more efficient, and more profitable byproviding dealers with state-of-art technology and services that make it easier to do what you do best; sell and service your customers.

Here are just some of the ways we make the Internet a more powerful selling tool for you:

• NADA award-winning automotive dealer websites• Proven, results-driven search engine marketing and optimization• User-friendly website, lead and inventory management tools• Premium-level service and support• One-login simplicity• Analytics that validate your advertising ROI

Our platform is backed by a team of industry experts, including:

• 24/7/365 RapidResponse customer support• Dedicated Account Managers for each client• Search engine and website experts

We work tirelessly to ensure that our BMW dealers use the most progressiveand powerful Internet marketing platform available anywhere in the world today.

WHY CHOOSE DEALER.COM?Industry Leading Online Marketing Innovation

Page 3: BMW Website Solutionsstatic.dealer.com/apps/ddc/v4/resources/oem/bmw/BMW_Brochure.… · Search Engine Optimization Managed SEO™ is designed to dynamically get your BMW dealership

Industry Leading Online Marketing Innovation

“It has been a seamless transition; one of the best we’ve ever had. Our sites perform better than they ever have. Our dealers are very happy with our performance. Everyone is extremely pleased with Dealer.com.”

—Cassie Broemmer, Van Tuyl Auto Group

DRIVE » Search MarketingDrive local, high value traffic to your website through extensive SEO and our revolutionary Paid Search/SEM system.

CAPTURE » Dealer WebsitesCapture more leads with Dealer.com’s NADA award-winning SmartSites™.

MANAGE » Lead ManagementManage your entire Internet operations from one simple login through ControlCenter™.

PROVE » Performance AnalyticsProve the effectiveness of your marketing operation with extensive reports from Dealer.com 360°.

FULL SPECTRUM MARKETINGMarketing That Fires On All Cylinders

Page 4: BMW Website Solutionsstatic.dealer.com/apps/ddc/v4/resources/oem/bmw/BMW_Brochure.… · Search Engine Optimization Managed SEO™ is designed to dynamically get your BMW dealership

Our BMW specific websites emphasize key elements of the BMW brand—from world-class innovation to contemporary, fully functional design. BMW dealers can choose among several time-tested, proven designs with integrated search engine optimization features.

DEALER.COM WEBSITESInnovation, Functionality & Style Embracing the BMW Brand

BMW Dealers have always performed well using Dealer.com:

• Visitor to lead submission conversion rates at twice the national average

• With phone calls, average conversion rate climbs to more than three

times the national average

• BMW dealers using TotalControl DOMINATOR pay-per-click campaigns see an increase in lead volume and a decrease in cost per lead

Page 5: BMW Website Solutionsstatic.dealer.com/apps/ddc/v4/resources/oem/bmw/BMW_Brochure.… · Search Engine Optimization Managed SEO™ is designed to dynamically get your BMW dealership

Innovation, Functionality & Style Embracing the BMW Brand

Dealer.com Managed SEO clients see:29% average traffic increase51% form submission increase23% average conversion ratio increase

Search Engine MarketingTotalControl DOMINATOR™ is the most comprehensive search engine marketing solution for auto dealers. Automatically list your new and pre-owned BMW or off-make vehicles in the search engines and sell them faster! Generate low cost leads while you control your budget in real time. Start and stop your ad campaigns whenever you want! TotalControl DOMINATOR includes 100% transparent reporting for all your pay-per-click campaigns, proving your return on investment.

Search Engine OptimizationManaged SEO™ is designed to dynamically get your BMW dealership the best possible search engine placement. Our talented SEO team will create powerful, search engine-friendly BMW branded content that is built to drive more leads to all of your profit centers.

SEARCH MARKETINGDominate The Search Engines For Your Market

Page 6: BMW Website Solutionsstatic.dealer.com/apps/ddc/v4/resources/oem/bmw/BMW_Brochure.… · Search Engine Optimization Managed SEO™ is designed to dynamically get your BMW dealership

BMW dealers gain access to our entire suite of back-end tools, including LeadMachine™, our proprietary lead management system, and Performance Analytics™ Reporting.

LEAD MANAGEMENTLeadMachine tracks all leads from every source, from exposure to closure. Build automated sales processes that can assign leads to individual sales reps while you manage and track every step in the sales process, all with the most user-friendly interface available today.

Best of all, LeadMachine is fully integrated into the entire Dealer.com platform and isaccessible from one login. Our dealers tell us LeadMachine is the most efficient leadmanagement tool on the market. E-mail marketing templates can be fully customized,providing consistent branding in outgoing messages from your dealerships.

PERFORMANCE ANALYTICSA cutting-edge Internet strategy is not enough. You demand a high ROI from yourInternet marketing budget and total performance transparency. Track the hourly,daily, monthly or annual performance of your dealership websites, your search enginemarketing campaigns, even your entire marketing budget. Get easy-to-read business intelligence in seconds and maximize ROI.

MANAGEMENT TOOLSAll From One Login

Page 7: BMW Website Solutionsstatic.dealer.com/apps/ddc/v4/resources/oem/bmw/BMW_Brochure.… · Search Engine Optimization Managed SEO™ is designed to dynamically get your BMW dealership

All From One Login

TRAINING TOOLS AVAILABLE 24/7We strive to make our solution the most user-friendly in the industry. That’s why we have created an extensive video training library for most products and services we offer. We’ll walk you through the use and benefits of our services with easy to understand training videos—available 24/7!

Video tutorials are available online to assist with all aspects of the BMW website solution. From making page edits to running pay-per-click ad campaigns, BMW dealers are one click away from expanding their Internet marketing knowledge!

ONLINE VIDEO TRAININGEducational “Best Practice” Training Videos

“We’re most impressed with the customer service and technology that Dealer.com provides. They have really helped us stay at the forefront with new ideas and new technologies that keep our websites fresh and up to date.

—Jana Kusin, Gillman Auto Group

Page 8: BMW Website Solutionsstatic.dealer.com/apps/ddc/v4/resources/oem/bmw/BMW_Brochure.… · Search Engine Optimization Managed SEO™ is designed to dynamically get your BMW dealership

Extreme FlexibilityThe Dealer.com platform is scalable and adaptable, and can respond to the needs of all BMW dealers, even as those needs change over time.

Websites Built for ConversionDealer.com designs websites based on the industry best practices and years of experi-ence crafting thousands of websites. This is why we deliver the highest visitor-to-leadconversion rates in the industry.

Advanced BMW Specific ReportingThe Dealer.com Platform enables dealers to see important trends in online advertisingeffectiveness, analyze and adjust campaign results instantly, and provide a solid basisfor website strategies.

The Fastest, Most Reliable NetworkDealer.com has partnered with Akamai, the world-renowned global network, todeliver unparalleled and uninterrupted website hosting services.

Efficiency & Speed to MarketDealer.com will first deliver a detailed project outline and timeline, then provide a teamof veteran quality assurance experts—up to 40 people if necessary—to ensure you’llexperience the fastest, most successful launch.

Training and SupportEvery BMW branded website is backed by around-the-clock support and a dedicatedteam of Account Managers. From technical questions and training to industry bestpractices, get personal attention when you need it.

BMW DEALER BENEFITSFlexibility, Efficiency and Professionalism