bmw i3 pitch
DESCRIPTION
The pitch our team put together for our Direct Marketing project while at university. The aim was to put forward our ideas for a direct marketing campaign for the then upcoming release of the BMW i3 all electronic vehicle. The slideshow shows our research as well as the final result.TRANSCRIPT
BMW i3BMW i3Matt Short James DaviesMatt Short James Davies
Dusdeep Sandhu Manish TaankDusdeep Sandhu Manish Taank
Faisal Bakashwain Faisal Bakashwain
What is the Market What is the Market Outlook?Outlook?
Emission ReductionEmission Reduction
Economic DownturnEconomic Downturn
Electric PerceptionElectric Perception
Model PriceYear
Planning to Launch
BMW BMW i3 ~$35,000 2013
Audi A1 e-tron TBA 2013
Chevrolet Spark-EV TBA 2013
Toyota FT-EV TBA 2012
Nissan Leaf ~$35,000 2010
The AudienceThe Audience
Information SearchInformation Search
Overall Type of customerOverall Type of customer
JourneyJourney
Segmenting the MarketSegmenting the MarketSuburban
ProfessionalInner city climbers Retirees
Household Income £45,000 - £55,000 £45,000 - £60,000 £55,000 - £70,000
Motivations Family Successful Enjoyment of Life
Hobbies
Days Out
Camping
Tennis
Formula 1
Golf
Weekend breaks
MagazinesHouse and Home
T3GQ
Vogue Readers Digest
Newspapers The Guardian Financial Times The Daily Telegraph
Profession Management, Property Development, Doctor, Dentist.
Holiday Type All Inclusive Self Catering Villa All Inclusive Cruise
Location Spain America Mediterranean
Data StrategyData Strategy
Current DatabasesCurrent Databases
Analyse DatabasesAnalyse Databases
Further EngagementFurther Engagement
PositioningPositioning
MinimalistMinimalist
HeritageHeritage
CombustionCombustion
WARC Case StudiesWARC Case Studies
SummarySummary
