bmw by 007 final
TRANSCRIPT
8/9/2019 BMW by 007 Final
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SUBMITTED TO:-MR. David Holmberg
SUBMITTED BY:-Dobariya Manish (6553)
Bhanderi Bhavesh (7289)Sayed Raza (8550)Lakhvinder Singh (6949)Patel Pradeep (5821)
MBA-111 BUSINESS STRATEGY
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NAME
BMW (Bavarian Motor Works) .
FOUNDER
It was founded by FRANZ JOSEF POPP and MAX FR IZ in1916.
HEADQUTER
BMW group activities worldwide are co-ordinated from the
corporation head office in MUNICH, GERMANY.
K EY PEOPLE
(1) Norbert Reithofer (CEO of the company)
(2) Joachim Milberg (CHAIRMAN of the supervisory board)
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The company`s slogan in English are ³The ultimate Driving
Machine´ and ³sheer Driving Pleasure´.
BMW logo has official Bavaria colours(blue and white) and is believed to be
derived from the Rapp Motor werke logo.
BMW is the parent company of the Mini and Rolls-Royce Motor
cars.It is known for its performance and luxury vehicle.
BMW has 95,787 employees (at the end of the 1st quarter 2010).
The BMW group production network consists worldwide of 17
plants.
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The company manufactures, distributes and sells passenger cars
(including sedans, coupes, and convertibles etc) and motorcycles.
BMW operates three business segments namely :(1)Automobiles, (2)Motorcycles, (3)Financial services.
BMW has also manufactured the first passenger car running on
hydrogen ready for common use, although the production figures are
limited by the lack of a respective filling station net.
In addition BMW operates an aircraft engine division under the
brand name of Rolls Royce.
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"The mission statement up to the year 2020 is clearly defined:
the BMW Group is the world's leading provider of premium
products and premium services for individual mobility.³
Bmw has been ranked 15 in 100 most famous brand.( sept
2009)
BMW Group on the Forbes Global 2000
2010 Rank: 197 2009 Rank: 238
Sales Rank: 69
Profits Rank: 800
Assets Rank: 145
Market Value:268
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STR ATEGY Respect for the individual. COMPETITION
Mercedes Benz Jaguar Infinity Lexus C
adillac Lincoln CUSTOMERS The person that appreciate, and is willing to pay
for , the µµ Ultimate Driving Machine¶¶.
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Four levels of Automation
- Changes in the level of automation extremely affect quality
of product, cost, efficiency of a process, and flexibility to
produce different products.
Level 1
- Deals with material handling, automated conveyer , and
robotic operations.
Level 2
- Deals with equipment and plant layout Level 3
- Involves manufacturing software and flexible manufacturing
systems.
Level 4
- Involves computer integration.
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The BMW Group production network consists worldwide of
17 plants, six assembly plants and one contract production
plant. Within this network , the plants supply one another with
systems and components and are all characterised by a highlevel of productivity, agility and flexibility.
8 plant in Germany
4 plant in u.k And rest of 5 plant in this 5 country South Africa , Austria ,
USA , north Italy , Northeast China
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BRAND 2005 2006 2007 2008 2009 Change in %
BMW 1,122,308 1,179,317 1,302,774 1,203,482 1,043,829 ±13.3
MI NI 200,119 186,674 237,700 235,019 213,670 ± 9.1
Rolls-Royce 692 847 1,029 1,417 918 ± 35.2
Automobile
production total 1,323,119 1,366,838 1,541,503 1,439,918 1,258,417 ±12.6
Motorcycles 2 92,012 103,759 104,396 104,220 82,631 ± 20.7
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The BMW Group is present world markets in 35 country. It
has 43 sales subsidiaries and a research and development
network.
Argentina, Australia, Austria, Belgium, Brazil, Canada,
Denmark , Finland, France, Germany, GreatBritain, Greece,
Hungary, Indonesia, Ireland, India, Italy, Japan, Luxembourg,
Malaysia, Mexico, Netherlands, NewZealand, Norway,
Philippines, Poland, Portugal, Russia, SouthAfrica,
SouthKorea, Spain, Sweden, Switzerland, Thailand, USA
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Brand 2005 2006 2007 2008 2009 Change in %
BMW 1,126,768 1,185,088 1,276,793 1,202,239 1,068,770 ±11.1
MINI 200,428 188,077 222,875 232,425 216,538 ± 6.8
Rolls-Royce 796 805 1,010 1,212 1,002 ±17.3
Total 1,327,992 1,373,970 1,500,678 1,435,876 1,286,310 10.4
Motorcycles 1 97,474 100,064 102,467 101,685 87,306 ±14.1
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FEATURES
In the early 2000s, BMW began to Restructure its business. It
focused on strengthening its position as the market leader in the premium segment of automobiles across the world.
In line with this, it adopted a product offensive strategy of new
launches. (i.e. a new product every three months).
BMW increased its R&D expenditure by 53% to support this
strategy. Some of the new cars launched as a part of this strategy were
Mini One, Mini Cooper , Mini-E, new BMW 3 Series Compact,
new BMW 7 Series and Z4 Roadster , BMW Vision, BMW Gina.
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BMWAnd The
London 2012
Games.
The company will
supply around 4,000
vehicles to transport
the 'Games family'
during the Olympic
and Paralympics
Games - includingathletes, technical
officials, the media
and International
Sports Federations.
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BMW Group has
finally revealed the new
sports concept car the
BMW GINALight
Visionary Model in theBMW Museum in
Munich.
The designers have
given maximum freedom
of creativity and
imagination.
GINALight Visionary
Model can change its
shape through the use of
new materials in the
coachwork.
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Mini E is the car run
on battery.
Mini E with a 150kw
electric motor and
lithium-ion battery.There is roughly 600
Mini E customers in 3
country.
The cities are New
York , Los Angeles,
London, Berlin, Munich.
TheAim
To test e-mobility in
everyday situations.
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Diverse ranges of Products -
BMW, MI NI and Rolls-Royce .
Strong Cash Flow Position .
World's leading Premium
Quality Automobile
Manufacturer. Brand Awareness.
Human resources.
Capabilities to turn
resources into advantages.
New Products.
Market shift to globalisation. Innovation & Alliances.
Customers demand change to
more comfortable and
relevantly cheap cars.
New Technologies inAutomobiles.
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Perception of High Prices.
Customer disinterest. Environmental issues.
Buyer sophistication and
knowledge.
Substitute products and
technologies.
New & existing
competition. Volatility in Price of Fuel.
New legislations.
Consequences of the oil
crisis.
Economic recession.
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Websites http:// www.usautoparts.net/bmw/bmw/plants.html http:// www.businessweek.com/autos/bmwcontent.html
http://www.autointell.com/european_companies/BMW/business-figures/bmwsales.html
http://www.forbes.com/lists/2010/18/global-2000-10_ The-Global-2000_Rank.html
http://www.autoblog.com/2008/06/10/bmw-gina-light-
visionary-model-revealed/ www.bmweducation.com www.bmwgroup.com www.google.com
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