bmw brilliance automotive ltd. 2005 page 1 shanghai, april 20 th, 2005 company information

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BMW Brilliance Automotive Ltd. BMW Brilliance Automotive Ltd. 2005 Page 1 Shanghai, April 20 th , 2005 Company Information

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Page 1: BMW Brilliance Automotive Ltd. 2005 Page 1 Shanghai, April 20 th, 2005 Company Information

BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 1

Shanghai, April 20th, 2005

Company Information

Page 2: BMW Brilliance Automotive Ltd. 2005 Page 1 Shanghai, April 20 th, 2005 Company Information

BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 2

Exterior of Shenyang Factory

Page 3: BMW Brilliance Automotive Ltd. 2005 Page 1 Shanghai, April 20 th, 2005 Company Information

BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 3

Joint Venture Overview

Name of the JV: BMW Brilliance Automotive Co., Ltd.

Share structure: 50% Brilliance, 50% BMW

Location: Shenyang, Liaoning Province

Business scope: Production, sales, distribution and service of premium automotive products of BMW

brand.

Page 4: BMW Brilliance Automotive Ltd. 2005 Page 1 Shanghai, April 20 th, 2005 Company Information

BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 4

Share holder

BMW Group: 50%

6 Members Board of Directors

BMW Group: 50%

6 Members Board of Directors

Brilliance Auto: 50%

6 Members Board of Directors

1 Independent Member

Board of Directors

1 Independent Member

Board of Directors

BMW Brilliance Automotive Ltd.

Board of Directors

Page 5: BMW Brilliance Automotive Ltd. 2005 Page 1 Shanghai, April 20 th, 2005 Company Information

BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 5

Organization.

BMW Brilliance Automotive Ltd.

SVP

Manufacturing

SVP

Finance

President/CEO

BMW Brilliance Automotive Ltd.

Board of Directors

SVP Sales,

Marketing,Aftersales &

Dealer Development

SVP

HumanResources

Board of Management

Page 6: BMW Brilliance Automotive Ltd. 2005 Page 1 Shanghai, April 20 th, 2005 Company Information

BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 6

Human Resources.

HR 1.5%FI 3.5%SMA 4%

Production 91%

Age Structure

Education

femalemale

70

200

400

600

800

1000

1200

<20 20-24 25-29 30-34 >3570

200

400

600

800

1000

1200

<20 20-24 25-29 30-34 >35

College,51%

CollegeBelow, 29%

Bachelor,17%

Master, 3%

ca. 4%

ca.16%

ca. 80%

Mgt.

Staff

Associates

ca. 2.000 Employees

Page 7: BMW Brilliance Automotive Ltd. 2005 Page 1 Shanghai, April 20 th, 2005 Company Information

BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 7

Major challenges of a 50%:50% joint venture

Role as shareholders

Role as management of operation

Role as suppliers / customers to shareholders