bmw brilliance automotive ltd. 2005 page 1 shanghai, april 20 th, 2005 company information
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BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 1
Shanghai, April 20th, 2005
Company Information
BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 2
Exterior of Shenyang Factory
BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 3
Joint Venture Overview
Name of the JV: BMW Brilliance Automotive Co., Ltd.
Share structure: 50% Brilliance, 50% BMW
Location: Shenyang, Liaoning Province
Business scope: Production, sales, distribution and service of premium automotive products of BMW
brand.
BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 4
Share holder
BMW Group: 50%
6 Members Board of Directors
BMW Group: 50%
6 Members Board of Directors
Brilliance Auto: 50%
6 Members Board of Directors
1 Independent Member
Board of Directors
1 Independent Member
Board of Directors
BMW Brilliance Automotive Ltd.
Board of Directors
BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 5
Organization.
BMW Brilliance Automotive Ltd.
SVP
Manufacturing
SVP
Finance
President/CEO
BMW Brilliance Automotive Ltd.
Board of Directors
SVP Sales,
Marketing,Aftersales &
Dealer Development
SVP
HumanResources
Board of Management
BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 6
Human Resources.
HR 1.5%FI 3.5%SMA 4%
Production 91%
Age Structure
Education
femalemale
70
200
400
600
800
1000
1200
<20 20-24 25-29 30-34 >3570
200
400
600
800
1000
1200
<20 20-24 25-29 30-34 >35
College,51%
CollegeBelow, 29%
Bachelor,17%
Master, 3%
ca. 4%
ca.16%
ca. 80%
Mgt.
Staff
Associates
ca. 2.000 Employees
BMW Brilliance Automotive Ltd.BMW Brilliance Automotive Ltd.2005Page 7
Major challenges of a 50%:50% joint venture
Role as shareholders
Role as management of operation
Role as suppliers / customers to shareholders