b m p . c o m B L O G A b o u t P i t c h D e c k s

Everything you need to know about a

Pitch Deck

b m p . c o m B L O G A b o u t P i t c h D e c k s

WHAT IS THE PURPOSE OF A PITCH DECK?

GET YOUR AUDIENCE

EXCITED ABOUT YOUR IDEAS

GIVE THEM ENOUGH

INFORMATION, BUT TRY NOT TO

BE OVERWHELMING

GET THEM ENGAGED,

WANTING MORE

b m p . c o m B L O G A b o u t P i t c h D e c k s

WHAT NOT TO DO

Go into too much detail

Use more than 20 slides

Have a presentation more than 20 mins

Use data/info that you cannot back up

Show lack of confidence

Use fonts smaller than 30

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E T H R E E

THE SLIDES YOU'LL NEED

1. Vision/Elevator Pitch

2. Executive Summary

3. Market Opportunity

4. Problem and Solution

5. Product/Service

6. How it works

7. Tech

8. Revenue Model

9. Traction/KPI

10. Growth Strategy

11. Marketing

12. Distribution/Sales

13. Competitors

14. Team

15. Cap Table

16. Financials/Fundraising

17. Call to action

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E O N E

YOUR VISION / ELEVATOR PITCH

You need a one-liner to combine your vision with

your mission - try to make it catchy and relatable

("We‘ll rock the 20 bn $ opportunity")

We are the 'apple' of 'something'

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E T H R E E

EXECUTIVE SUMMARY

S L I D E T W O

Facts, facts, facts

Highlights, highlights, highlights

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E T H R E E

MARKET OPPORTUNITY

Define your market

Total market size

Customers - target group

"The market is fragmented and characterized by ..."

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E F O U R . O N E

PROBLEM / SOLUTION

Problem Solution

What is the problem

you want to solve?

What is your solution,

why is different from

others' solutions?

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E F O U R . T W O

PROBLEM / SOLUTION

"My company, (name of the company), is

developing (a defined offering) to help (a

defined audience) (solve a problem) with

(secret sauce)."

Bonus boost

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E F I V E

PRODUCT / SERVICE

How would customers use/value your

product/service? Details/Packages.

Product Release Pipeline (former and

planned releases)

Use examples and stories!

Tip: it's easier to relate if you tell stories instead of just describing your

products or services. You want to create real emotions attached to your

deck.

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E S I X

HOW IT WORKS

Visualized: work-, data-, cash-flows,

value chain

Pictures

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E S E V E N

TECH

Tech Details

Tech Stack

Tech/Data workflow

Tech Status - planned tech development

Secret sauce

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E E I G H T

REVENUE MODEL

Pricing/model

Primary customer

How will you make money?

Revenue and conversion rate up to date

Life time value of average customer

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E N I N E

TRACTION / KPI

Talk about your Growth Metrics

What is your timeline?

What milestones do you have?

What are your KPIs?

Do you have press activites?

Partnerships?

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E T E N

GROWTH STRATEGY

What channels will you use to win customers?

How will you achieve your target growth plan?

Why are you different to others?

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E E L E V E N

MARKETING

Marketing channels

Marketing ROI

Marketing Budget

LIKES1500

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E T W E L V E

DISTRIBUTION / SALES

Talk about your target group

... and the buying circle.

How do you do sales?

How long is the buying process/

runtime?

#SalesPipeline

Leads

Visits

Sales Leads

Opportunities

Customers

50 pcs

10 pcs

100 pcs

1.000 pcs

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E T H I R T E E N

COMPETITORS

Show a diagram with competitive comparison of

reasonable company features.

Current way (try) to solve the problem

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E F O U R T E E N

TEAM

Organigram

Talk a bit about the key positions

Who is going to fill them?

What experience do they have?

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E F I F T E E N

CAP TABLE

Founders 65%

VC 25%

Business Angel 10%

keepin' it classy

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E S I X T E E N

FINANCIALS / INVESTMENT

How much have you raised so far?

How much do you need? Valuation? Cash Reach?

What other help would you need from investors?

How will you spend the investment?

Will you need additional rounds?

Exit strategies?

b m p . c o m B L O G A b o u t P i t c h D e c k s

S L I D E S E V E N T E E N

CALL TO ACTION

Opportunity: the unique way to make it better

Should be related to slide 1

1

LET US KNOW WHAT YOU THINK

BMP VENTURES AG

SCHLÜTERSTRASSE 38

10629 BERLIN

(+49) 030 20 30 50

WWW.BMP.COM

b m p . c o m B L O G A b o u t P i t c h D e c k s