International Student Recruitment Fairs & Agent Workshops

www.bmimedia.net

Who we are

Since 1986, BMI has organized education

events in Argentina, Brazil, Canada, Chile,

Colombia, Ecuador, Germany, Hong Kong,

Italy, Korea, Malaysia, Mexico, Panama, Peru,

Singapore, Spain, Switzerland, Venezuela and

the USA.

In Latin America, BMI organizes the Salao

do Estudante Fairs in Brazil which take place

twice a year (March & September). Each

event is comprised of a series of seven fairs

in each of Brazil’s main student recruitment

markets. Over 90% of exhibitors rate both

the quantity and quality as excellent and the

fairs are renowned as the premier international

education fairs in Brazil.

As well as the largest student recruitment fairs

in Brazil, BMI organizes the Expo-Estudiante

fairs which are the leading fairs in Spanish-

BMI, which celebrated its 25th anniversary

in 2011, has been involved in organizing

international student recruitment fairs and

agent workshops on five continents.

In Latin America, BMI is the market leader

with the largest fairs both in terms of

number of visitors and the number of

participating education providers.

speaking Latin America. These take place as

a series in May and September/October each

year (in Ecuador, Colombia, Venezuela & Peru)

and attract over 60,000 visitors.

BMI also organise agent workshops in Brazil,

Canada, Turkey and will start a new workshop

in China in 2013. These events are strategic

networking opportunities which introduce

educators to suppliers of international

students. The BMI Agents Workshop, Brazil is

the only workshop specifi cally for institutions

who wish to meet Brazilian student recruitment

agents. The Canada workshop is designed

for Canadian institutions who wish to meet

agencies from key markets that are sending

students to Canada.

The Global Education Agent Workshop in

Turkey is jointly organized with a2 Fairs. The

workshop will allow international education

providers to meet over 100 international

agents from 35 countries over two days in

Istanbul.

BMI also operates the Europosgrados fair in

Colombia on behalf of DAAD and Campus

France and in October 2012 will hold The

Brazil Higher Education Fair in São Paulo and

Rio de Janeiro.

In 2011, 170,000 visitors, 675 international

exhibitors from 21 countries and over 400

educational agencies participated in a BMI

event.

“Awesome! Great turnout and quality –A truly excellent fair”

Nadia Redman, Assistant Director, Admissions & Recruitment

University of Delaware

What we do

COLOMBIA › Expo-Estudiante

• Bogotá

• Medellín

• Cali

› Expo-EstudiantePosgrados• Bogotá

• Medellín

› EuroPosgrados• Bogotá

• Medellín

CANADA

› Agents Workshop Canada• Whistler

VENEZUELA › Expo-Estudiante

• Caracas

• Maracaibo

ECUADOR › Expo-Estudiante

• Quito

CHILE › Expo-Estudiante

• Santiago

• Antofagasta

• Valdivia

PERU › Expo-Estudiante

• Lima

Istanbul, Turkey

Bogotá, Colombia

Salvador, Brazil

Rio de Janeiro, Brazil

Whistler, Canada

Santiago, Chile

BRAZIL › Salão do Estudante

• São Paulo

• Rio de Janeiro

• Belo Horizonte

• Curitiba

• Salvador

• Recife

• Porto Alegre

• Brasília

› The Brazil Higher Education Fair• São Paulo

• Rio de Janeiro

› The Brazil Higher Education Workshop• São Paulo

› The BMI Agents Workshop Brazil• São Paulo

TURKEY › The Global EducationAgent Workshop• Istanbul

Over 51,000 students, parents and executives

pre-registered online and visited the fairs in

March 2012, with 98% of exhibitors evaluating

the events as excellent or good.

Every major educational agency in Brazil

participates in the event, alongside over 200

education institutions from more than 21

countries. The fairs are sponsored by the

leading education, travel and news media in

Brazil and feature in every major news program

in each fair city.

The March series is immediately after The

BMI Agents Workshop in São Paulo where

institutions can meet educational agencies

from across Brazil who fl y into São Paulo for

the event.

Now in its 17th year, Salao do Estudante

takes place twice a year in March and

September.

The events are the largest and renowned

as the best student recruitment fairs in

Brazil.

Each series takes place over a 13 day period

with the schedule allowing time for travel and

appointments between fairs.

All exhibitors have access to discounted hotel

rooms in each city and BMI can assist with

translation, printing and appointments with

agents.

Salão do Estudante presents educational

institutions with a unique opportunity to recruit

students from Brazil – South America’s leading

source of international students – through a

time and cost-effi cient circuit.

“This was the best exhibition I have ever participated in. Congratulations!”

Daiane Lagger,

Senior Regional Manager, Swiss Education Group

Now in its 15th year, Expo-Estudiante

consistently attracts students that have both

the fi nancial & academic ability to study

abroad and is therefore the fi rst choice for any

institution serious about recruiting from the

major markets of Latin America.

The events are supported by the main

government and private scholarship agencies

(Becas Chile, COLFUTURO, ICETEX,

SENESCYT and IECE) as well as being

sponsored by the leading newspapers and

web portals in each country.

The May fairs take place in Ecuador, Chile

and Colombia and are primarily postgraduate

focused. They are also suitable for institutions

offering certifi cate courses and for language

Expo-Estudiante is Spanish-speaking Latin

America’s leading international student

recruitment fair series.

The fairs takes place every May,

September and October in Chile,

Colombia, Ecuador, Venezuela* & Peru.

programs, as many students opt to take an

intensive course prior to their postgraduate

study.

The September/October series span across

Peru, Venezuela and Colombia, over a 14 day

period.

*The Venezuela fairs are jointly organized with

AVAA, a non-profi t organization who is an

EducationUSA advising center and a certifi ed

partner of the Canadian Embassy in Caracas.

“Fair had a great turnout - quality as well as quantity, all the staff were really helpful. The translator you provided was great. Great job overall!”

Chris Caperna,

Director Int’l. Admissions, The International Culinary Center

The fairs which take place every two years

(with the next fair scheduled for May 2012 ) are

organized in cooperation with Becas Chile –

Chile’s postgraduate government scholarship

program. The program began in 2008 and is

awarding 3,300 scholarships annually up to

2018.

The Becas Chile program underlines the

government’s commitment to educate Chileans

to the highest possible standard and the

program includes tuition fees, cost of living

expenses, travel costs and medical insurance.

Language courses are also covered under the

terms of the scholarship for those students that

may need to polish their language skills before

being able to study at the postgraduate level.

Over 90 institutions from 17 countries

including the British Council, Campus

France, DAAD, Edu-Canada, Education USA,

Fulbright Commission, Nuffi c, Universidad.es,

Ministry of Higher Education–Israel and CRUS

(Switzerland) participated in 2010.

The scholarship program and the strong and

consistent growth of the Chilean economy has

resulted in the number of students travelling

abroad increasing sharply over the last few

years.

The Expo-Estudiante Becas Chile event is

therefore a must for any institutions wishing to

recruit Chilean students.

Expo-Estudiante Becas Chile are the

most important international higher

education fairs in Chile. The 2010 event

was opened by The Chilean Minister of

Education and attracted over 15,500

visitors.

The Brazil Higher Education Fairs are your

opportunity to recruit qualifi ed undergraduate

and postgraduate candidates and will take

place in São Paulo on October 27th and 28th

and in Rio de Janeiro on October 30th. The

fairs will be preceded by The Brazil Higher

Education Workshop 2012 (October 25th and

26th in São Paulo) which is an opportunity to

form partnerships and academic links with

Brazilian Universities (see next page). The fairs

are expected to attract 13,000 pre-registered

students in Sao Paulo and 7000 in Rio.

In 2011 Brazilian President Dilma Rousseff

announced that the Brazilian government (in

cooperation with the private sector) will make

100,000 study abroad scholarships available

over the next four years in program called

`Science without Borders´. At the time of going

to print it is expected that 35,000 will be used

for undergraduate and 65,000 for postgraduate

studies. The program comes at a time when the

number of Brazilians travelling abroad is already

at an all-time high and projected to exceed

365,000 in 2012.

Senior staff from the `Science without

Borders´ program will participate in The Brazil

Higher Education Fair and workshop to form

partnerships with new institutions and to inform

potential recipients about the new scholarship

schemes. There will also be an exclusive

presentation for international exhibitors to

explain the latest developments in the program

and how they can benefi t.

In October 2012, BMI will hold Brazil’s premier

international higher education recruitment

fair which presents the perfect opportunity to

talk directly with qualifi ed students interested

in taking an undergraduate, postgraduate or

MBA course overseas.

supported by:

The Europosgrados Fairs which are operated by

BMI on behalf of DAAD and Campus France take

place annually in November and are supported by

COLFUTURO – a private non-profi t postgraduate

scholarship provider and ICETEX – a government

backed educational loan provider.

In 2011, over 75 institutions from Europe

participated in Europosgrados Colombia and the

events attracted over 12,800 students across three

cities. The fair was supported by Universidad.es

from Spain and Nuffi c from The Netherlands and all

exhibitors rated the quality of visitors as excellent

(83%) or very good (17%).

The success and popularity of these events

confi rms the huge and growing interest for

European Postgraduate programs among

Colombian students.

It is also an excellent opportunity to establish and

strengthen cooperation agreements with the best

Colombian universities, COLFUTURO and ICETEX

who have greatly increased the number of students

sent to Europe through its scholarship and loan

programs.

Europosgrados Colombia 2012 is therefore the

perfect opportunity to promote postgraduate

programs to Colombian students who are planning

to study in Europe in 2013.

Europosgrados Colombia is one of the

most important higher education fairs in

Colombia and the only one to focus on

postgraduate study in Europe.

supported by:

The BMI Agent Workshops bring together

international educators and carefully screened

high-quality student recruitment agents.

These allow participating institutions to grow

international student enrolments, network with

potential new representatives and build long term

relationships.

BMI workshops always include great

opportunities to continue meetings with agents

in a more informal setting. Long networking

lunches, a welcome cocktail reception and gala

dinner party are always included in the schedule.

BRAZIL

BMI Agent Workshop

The workshop is synchronised with the Salão do Estudante fair dates and institutions participating in both events benefi t from discounted package prices.

As almost every major agency in Brazil participates in the BMI fairs we are in an informed position to be able to invite the right agents to the workshop – agents that are actively sending students and looking for new partners.

The Brazil Higher Education Workshop

Held on October 25 and 26 in São Paulo directly before The Brazil Postgraduate fairs, the workshop will allow international educators to meet directors and key staff of the international offi ces of Brazilian Universities to discuss exchange programs and form institutional partnerships. The workshop will allow time for 22 pre-scheduled meetings of 25 minutes each and informal networking over lunch and dinner with over 50 Brazilian universities.

CANADA

The BMI Agents Workshop – Canada is exclusively for Canadian education institutions to meet new agents from around the world.

The workshop is sponsored by Air Canada who fl y in 70 agents from key global markets to meet with a maximum of 40 Canadian educators.

GEAW - GLOBAL EDUCATION AGENTS

WORKSHOP

Jointly organized by BMI and a2 Fairs, the GEAW is held annually in Istanbul. Institutions can then stay on to participate in the a2 Fall circuit of student fairs in Istanbul, Ankara and Izmir.

Over 100 agents are expected from Europe, Asia, Latin America, Middle East and North Africa. This means there will be a signifi cantly larger number of agents than schools. In addition to the workshop and spectacular networking functions, participating institutions will be able to keep abreast of the latest news in informative seminars on key international markets.

CHINA

The BMI Agents Workshop China will take place in 2013 and is for institutions who want to build relationships with agents from China, Taiwan, Vietnam, Singapore, South Korea, Thailand, Hong Kong, Malaysia and Indonesia.

The workshop will host up to 80 agents from China and South East Asia who are interested in meeting education providers from around the world in a 2 day workshop and networking event.

Why choose BMI?

We have over 25 years of experience in organizing hugely successful international student recruitment fairs around the world. We are the best option to increase your international student enrollments.

Excellent organization

Always exceeding clients expectations! BMI’s attention to detail is legendary and staff are always on-hand to give assistance or advice – before, during and after the events.

Outstanding promotion

Our marketing is always calculated to reach your target market. In addition to the standard promotion BMI uses News TV, radio, newspapers, national magazines (including in-fl ight) and a comprehensive on-line strategy to make sure we are reaching every student (and their parents) in our target markets.

Incredible value

We are the leading and largest international student recruitment fair organizer in Latin America and offer the best value and return on your investment.

Quality visitors

No other events in Latin America are rated as highly as the BMI events. Over 90% of participants and exhibitors rate the visitor quality and quantity as excellent.

Perfect timing

The BMI fairs are always held at the right time of year in each country - at a time when students and executives are choosing their next course abroad.

Best locations

“Location Location Location” – BMI regularly reviews and chooses the best location to hold our fairs and maximise the exposure and return on investment for all exhibiting institutions.

World class agents

We are very selective in the agents we invite and confi rm to participate in our workshops. As almost every major agency in Latin America also participates in our fairs, we have an intimate knowledge of which are the best and most active agents in each country.

Testimonials

The testimonials here refl ect just a handfull of comments and experiences from past participants at our fairs and workshops:

“This was the best exhibition I have ever participated in.

Congratulations!”

Daiane Lagger, Senior Regional Manager,Swiss Education Group, Switzerland

“It’s a very successful event for us. The fair has only been

going for two hours and we already have three confirmed

registrations – you can’t ask more than that.”

Mike Kliman, Director, International Programs, Richmond School District, Canada

“Probably the best fair I have been in the last few years,

congratulations!”

David Smeke, Marketing Director, Inlingua Vancouver, Canada

“I was really surprised how well everything went. The organization

was great and the event was really good. I’ve made very good

contacts. Thanks BMI.”

Karen Di Cato, Deputy General Manager,FIAP Jean Monnet, France

“The fair has been very good, with lots of students who had

very clear idea of what they wanted.”

Milagros Martinez,Universidad Politecnica Madrid, Spain

“The fair was amazing – busy from start to finish and great

quality. I hope to attend many more events organized by BMI.

Many thanks.”

Sylvia Johnson, Director,Codrington Language Centre, Barbados

“Excellent! Well organized and constant flow of people

interested in Bond and Australia.”

Rowan Hinton,Bond University, Australia

“One of the best fairs. Thanks!”

Guilherme Almeida, Marketing Director,University of California, Riverside, USA

“The best workshop I’ve ever attended. We got great

results from BMI Colombia Fair.”

Jennifer Johnston,Missouri State University, USA

“The right people come to this fair that are really looking for

opportunities to study abroad, and we’re maximizing our dollar.”

Dan Mabilia,William Angliss Institute, Australia

“Very good fair. The quantity and quality of students was very good.”

Rory Curley, Sales + Marketing Manager,Galway Cultural Institute, Ireland

“I’ve done workshops in Europe, Africa and Asia. This BMI event has

been the best organized and focused one of all. I appreciated how

any gaps or changes were well dealt with to maximize my meeting

schedule and how the agents were all so nice!”

Daniel Rowe,University of Plymouth, UK

“Thanks for all support before/during the Fair. Student numbers,

quality and enquiries excellent.”

Penelope Megret-Thiebaut, International Development Coordinator, ESC Rennes School of Business, France

“BMI fairs have a great reputation all over Europe. We’ve been

here I don’t know how many times and we’ve always made very

good experiences and we love to continue these this year as well.”

Olivier Schmidt,Baden Württemberg, Germany

“Thanks for organizing another great fair.”

Deirdre Malone,Area Manager, Eurocentres, UK

“You are the biggest fair in this market for us and have been

great to work with. Thanks.”

Jennifer Campbell,The Art Institutes International, USA and Canada

“I’ve been working with BMI for a number of years and I choose

you guys because you do a good job in bringing quality students

with real potential to our booth, and that’s what we’re here for.”

Eddy Leite,ELS Language Centers, USA and Canada

Experiência Internacional Website

Experiência Internacional is a web portal for

Brazilian students who are planning to study

abroad in the near future.

The website is a comprehensive guide to

choosing a course abroad, applying for a visa,

fi nding accommodation and provides every

student with up to date information on all the

services they will need when going abroad, from

opening a bank account to booking their travels,

as well assistance on the documents required for

a successful international experience.

Experiência Internacional is the most accurate, up-to-date and user-friendly web site for students in Brazil looking to study abroad. This easy-to-use site is the definitive tool to find the right course in the destination of choice.

Detailed information on schools, colleges and

universities including languages courses, high

schools, summer courses, certifi cate courses,

postgraduate courses, MBA, destinations, visas,

cultural adaptation, accommodation, health

insurance, student card, educational fairs and

all related information can all be found on the

Experiencia Internacional web portal.

All institutions participating will have a detailed

profi le page on the Experiencia Internacional

web portal, and this will be linked to Salão do

Estudante – Brazil’s largest student recruitment

fairs website, which already attracts over

200,000 visitors per show (twice a year).

The major portal for Brazilians who are planning to study

abroad.

Your institution will have a profi le which can be seen by all Brazilian

students.

Launching

in 2012

Name of each agency with key contact,

city, phone, email and website address.

The contact names of directors and

managers responsible for working with

students planning to travel abroad.

Over 2,000 different international

education agencies from around the world.

Over 2,500 individual contact names at

international education agencies.

Quarterly updates of new agencies and

change of staff (with new contact details).

Europe - 28%

Latin America - 21%

Middle East - 3%

North America - 2%

Oceania - 6%

Africa - 2%

Asia - 38%

The BMI InternationalEducation Agents Database

The BMI International Education Agents Database (IEAD) is the most comprehensive list of international education agencies. The database is constantly updated and the key features of IEAD are:

As Universities finally join the trend of recruiting students via education travel agents it seems that every institution is looking for “the right agent”. Agent workshops are a popular way of doing this but you can only meet a limited number of agents in two days, and invariably your competitors will also be participating in the workshop too.

Agencies also tend to have a much higher turnover of staff than most other businesses and often you may not know for months if your key contact has moved on.

The International Education Agents Database resolves all these issues and is invaluable for schools wishing to schedule meetings with agents while in-country, organize FAM trips or arrange mailings.

The agency breakdown by continent:

BMI – London offi ceBerkeley House18-24 High StreetEdgwareMiddlesex HA8 7RPEngland, UKTel: +44 208 952 1392Fax: +44 208 952 8195

BMI – Brazil offi ceAv. Tancredo Neves,1543Salvador, BA 41820-021BrazilTel: +55 71 3617 3717Fax: +55 71 3617 3704

Email:info@bmimedia.net

Website:www.bmimedia.netwww.bmiagentsworkshop.com