bmg marketing services 2010

23
LET US INCREASE YOUR SALES!

Upload: ngronner

Post on 20-May-2015

258 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Bmg Marketing Services 2010

LET US INCREASEYOUR SALES!

Page 2: Bmg Marketing Services 2010

Billing and Collection programs are a cost effective solution designed to maximize cash flow by reducing delinquencies, provide superior customer service, and free you up to focus on other areas to grow your business.

Page 3: Bmg Marketing Services 2010

Our philosophy is simple. "If you don’t get paid, neither do we." Our fees are based on a % of net collections. At Blair Marketing Group we view our relationship with our clients as a business partnership. You are in the newspaper business and we are in the business of ensuring that you get the maximum reimbursement allowed for services rendered

Page 4: Bmg Marketing Services 2010
Page 5: Bmg Marketing Services 2010

Jupiter Research reports effective email

marketing campaigns can produce nine

times the revenues and 18 times the profits

of broadcast mailings.

The best news is that the majority of

people who receive permission-based e-

mails open, on average, 78% of them.

The average click-to-purchase rate has

increased nearly 30% since 2004 and the

average orders-per-email-delivered rate has

increased more than 18% since last year.

We will customize an email campaign that

is right for your company by demography,

age, annual income, etc. We will create a

landing page along with your company’s

logo. We provide reports at the end of each

campaign, which will specify emails sent,

click thru, open rate, etc.

Page 6: Bmg Marketing Services 2010
Page 7: Bmg Marketing Services 2010

It's an effective way to give customers information about your business while putting your contact information in the customer's phone for future reference.

86% of the US owns a mobile phone

265 mm mobile phones users

240+mm text enabled handsets

65 mm text & web enabled phones

―Over 50% of the 262 million U.S. mobile phone subscribers have Mobile Internet access and 75% have text messaging capabilities‖–Insight Express, September 2007

―There were over 28 billion text-messages sent in June 2007 almost 1 billion per day!‖—CTIA Wireless Association

―Daily usage of text-messaging and mobile browsing is growing fastest among 25-54 year olds‖ — Insight Express, September 2007

Page 8: Bmg Marketing Services 2010

SMS/ Text Messaging:-We have 25 million opt-in

cell phones with demographic selections

Tap into the most cutting edge marketing

channel available today!

We offer a full opt-in network of cell phone

users that can be reached through SMS/Text

Messaging. Target your prospect by area code

or overlay your file with demographic

selections. The opt-in cell phone users that

appear on the SMS/Text Messaging lists have

expressed interest in receiving special

incentives and discounts sent directly to their

cell phones. Each prospect has opted in to

previous offers and rewards networks,

expressly allowing third party advertisements.

Page 9: Bmg Marketing Services 2010
Page 10: Bmg Marketing Services 2010

Direct mail products make it easy to customize

a targeted direct mail program for your

business. Our full service package can be paired

with a new mover list or one of our highly

targeted residential lists.

By utilizing our mailing service you can create

a completely hands-off direct mail campaign at

the lowest possible cost.

From conception to strategy, our expert

consultants will be with you every step of the

way to ensure you achieve your objectives.

Market Opportunities

Every $1 spent on direct mail advertising brings

in an average of $11 in sales more than twice

the return generated with any other medium.

We design and print 4 x 6, 5.5 x 8.5 or 6 x 11

postcards, letters or brochures; up to

four colors.

Page 11: Bmg Marketing Services 2010
Page 12: Bmg Marketing Services 2010

Online marketing has become an important channel in today's marketplace and avery cost effective way to service your existing and new customers.

Each record includes name,physical address, e-mail address and are 100% permission based.

Page 13: Bmg Marketing Services 2010

Do you have a database of your customers, but are missing a high percentage oftheir email addresses?

Our Email Append Service will allow you to build your online customer database by providing your customers mostcurrent email addresses.

Page 14: Bmg Marketing Services 2010

Our telephone appending service works with both consumers and businesses and can quickly find the phone numbers of your customers and prospects by using their names and postal addresses.

By using our phone append service, you will benefit from:

High match rates - 60% for residential and 70% for businesses on average.

Page 15: Bmg Marketing Services 2010

Accurate, current data - Reach your contacts when you call.

Performance pricing - Only pay for the results.

Accelerate your telemarketing program with our quality data, fast turnaround, superior match rate, and extreme accuracy.

Looking for wireless numbers? Try our cell append service.

Page 16: Bmg Marketing Services 2010
Page 17: Bmg Marketing Services 2010

Choose from over 135 million households nationwide to make up your perfect consumer and residential mailing list. Pick your mailing list by location and multiple criteria to reach your best prospects and generate the greatest response.

When you buy residential lists and consumer sales leads, you can generate sales leads for direct marketing to residential consumers. With the help of our consumer mailing list specialists, you can find consumer lists and residential lists that target your ideal market of consumers

Select Options

Household Income

Contact Age Group

Homeowner/Renter

Estimated Home Value or Income

Marital Status

Length of Residence

Household Age

Number of Persons/Adults/Children in Household

Household Credit Card Info

Mail Responsiveness Info

Maximize your direct mail and telemarketing efforts with a quality business list from the industry's largest B2B list database. Our Business List Database contains almost every US company, from small businesses to corporate giants. We provide direct marketing executives with the highest quality business mailing lists in the industry. Our direct marketing consultants can help you find the right buyers in any niche market, or capture highly qualified sales leads to generate prospects for your sales force, with targeted selects including:

Phone Number

Employee Size

Sales Volume

Year Business Started

Key Contacts

Owners / Presidents/ CEO

Sales Volume

Woman Owned

Ethnic Owned

Franchise or Headquarters

Page 18: Bmg Marketing Services 2010

New Movers are proven to beat anything

on the market:

We produce an average of 20% more

records—why:

We have the most contracts with the

RBOC’s and LEC’s:

-Regional Bell Operating

Companies

-Local Exchange Carriers

We are a direct Vendor of New Mover

records from the issuing telcos.

Additional Information:

Our New movers are (V)coded for accuracy:

V1=New at that Address

V2=New at address but has taken number with them

V3=Consumer has changed Listing

V4=Added another line

*Verified Confidence Code

Better Service:

Same day service

Data Delivered in the format you request

No Minimum Order

DNC-scrubbing & NCOA

Page 19: Bmg Marketing Services 2010

Phone Database Update:

We take a multi-step approach-

We first we give you our Tier 1- database

on net terms to update your records.

We then can take any non-updated records

and run them against our Tier 2-directory

assistance file.

Contact 1st

Our Contact 1st File is Superior to any other

New Mover file on the Market.

Because we have more contracts with the

RBOC’s and LEC’s.

You will see a 20% increase in overall

record pulls versus our competition!

Phone Appends:

We take your 10 digit telephone numbers

and run them through our Directory

Assistance File.

We then run the Non-Matches Against our

New Connect file.

We can then Verify those records for

Accuracy

Page 20: Bmg Marketing Services 2010

Specialized in Residential Phone List Services:---

Our in-house file has over 120 available selects

Household Income

Contact Age Group

Homeowner/Renter

Estimated Home Value o Income

Marital Status

Length of Residence

Household Age

Number of Persons/Adults/Children in Household

Household Credit Card Info

Mail Responsiveness Info

Targeted Opt-In Emails and Email Append:

We offer the best in email lists and email

deployment solutions to help you build the

most effective email marketing campaign

for your needs. Utilizing Email Marketing

within the broad scope of a multi-platform

marketing campaign is a highly effective

way to boost product and service

awareness, as well as brand identity.

Page 21: Bmg Marketing Services 2010
Page 22: Bmg Marketing Services 2010

Telemarketing can be challenging in

today's environment, but still produces

an incredible ROI when executed

properly. Utilizing the

Inbound/Outbound Call Center of can

help you turn a mediocre telemarketing

campaign into a winner with our

expertise and product line. The

following is a sample of some of the

telemarketing services we offer:

DNC compliant Business and Consumer

Calling Lists

Hosted dialers to increase outbound

calls

Call Center Set Up

Lead generation for larger campaigns

Free Consultation

Turn each outbound telemarketing contact

into sales and results. We select, assign,

train, supervise and monitor top-performing

agents. Ask us to customize scripts for

different market segments using appeals

that will get results.

Get the most outbound telemarketing

leads and sales at the lowest cost. We

employ predictive dialing software on large-

volume campaigns that enable high agent

productivity.

Handle your inbound telemarketing

program from start to finish, 24/7.

Choose between full-time, overflow and

weekend/after-hours support. Make your

inbound telemarketing program one that

your customers will remember with our toll-

free vanity numbers!

Page 23: Bmg Marketing Services 2010

We take great pride in our sales

team by training and developing

our team on a daily basis.

Each sales and marketing

campaign is strategically created

in order to maximize results.

We assist in promotions and

special pricing offers, developing

the target market, restarts,

verifications, creative list

management, subscriber base

appends and much more!