bma 349 pitch presetation law nga hin 393985
TRANSCRIPT
ABOUT CREATIVICATION LTD. CO.• Established in 2015
• Providing professional marketing advice and analysis services to clients
• “Thinking out of the Box”• Strength: Providing up-to-trend marketing campaigns and
suggestions
• Mission Statement:- “We plan on providing the finest consultancy services with the intent of delivering creative marketing ideas, aiming for constant professionalism.”
OVERVIEW
• Comprehensive approaches- Social Media, big PR events, TV Commercial
• But still more can be done- Generating retrieval cues to the target audience• Reminding the target audience about HK• Keeping track with HK’s info, rather than
spontaneously seeing the posts.
OUR PLANS
• Objective: - Attracting Australia young adults and adults to
visit HK
• Target Market/Audience: Australia young adults and adults
• Focusing Channels/Vehicles: - Digital Marketing- Internet
1. TWITTER (DISCOVERHK)• > 2.9Millions Twitter accounts in Australia
(2nd most popular social network) (Statistic from Queensland Government)
• The new “Q&A Weekend” campaign
• Questions about HK’s Culture on every Friday
• Answers revealed on every Saturday• Aims: Generate attentions and retweets
in regular basis• Other than just irregularly posting
information• More in-depth use of Hashtag function
(#hksecret)
Strengths:1. Higher level of
interaction between the account and the target audience
2. Achieving Viral Marketing at Low Cost
3. Encouraging target audience for frequent visit to the page.
INSTAGRAM• No existing Instagram account Loss of potential
audiences• Account: “discoverhk” (consistent with FB and
Twitter)• Content: Posting attractive tourist spots and foods(or
local Snacks), massive use of the Hashtag function #• Can be promoted with the help of Twitter and FB (E.g.
adding the instagram account’s hyperlink in each posts)
• Strengths:• Wider coverage• High usage of instagram among target audience• Low Cost
BLOGGER/YOUTUBER SPONSORSHIP• influence to consumer behavior by blogger and youtubers • Strong Opinion Leader/Endorser Effective persuasion• Sponsorship about Hong Kong’s local cuisines/snacks• Sponsorship about Hong Kong’s tourist spots
• Strengths: • 1. Strike the right chord with the young adults• 2. Enable higher level of creativity from the bloggers or youtubers• 3. Higher Flexibility
YOUTUBE ADVERTISEMENT
• Banner Advertisement v.s. video ads before the actual videos.
• Video ads are preferred• Audiences are forced to view it (even though it can
be skipped after several sec.)• Strength: High exposure