bm622 assignment cw1 2015-16

7/23/2019 BM622 Assignment CW1 2015-16

http://slidepdf.com/reader/full/bm622-assignment-cw1-2015-16 1/4

Faculty of Design, Media & Management

School of Applied Management & Law

Assignment Brief 20!"#

Module Title: Strategic Management Module Code: BM622

Assignment No/Title: Organisational Strategic Choice (CW1 AssessmentWeighting:

1!!"

Su#mission $ate: Wee% 211&th 'e#ruar 2!16 2)m'eed#ac% Target$ate:

*W+S

Module Co,ordinator/

Tutor:

-ohn .athaa 021*-ohnhathaa#uc%sacu% $r Mario Cortese 0212

Course Area: B3M

$his assignment is to %e su%mitted electronically using Blac%oard

Su#mission 4nstructions:

' $his assignment must %e su%mitted electronically %y 2pm on the su%mission date2 To su#mit electronicall ou must u)load our or% to the e,su#mission area ithin the res)ecti5e module

on #lac%#oard Clic% Submit Browse (7ind the correct 7ile to u)load Upload Submit

mailto:[email protected]



7/23/2019 BM622 Assignment CW1 2015-16


on #lac%#oard Clic% Submit Browse (7ind the correct 7ile to u)load Upload Submit

The Assignment Tas%:

;our tas% is to analse a chosen organisation>sE strategic )osition and criticall assess the strategico)tions o)en to it in order to recommend an a))ro)riate strateg that ould #e suita#lea) Strategic *urpose including an 4ntroduction to the Organisation

0ternal en5ironment analsis: *+S$L+Com)etiti5e 4ndustr analsis: *orters ! ForcesStrategic Ca)a#ilit analsis: $hreshold and distincti-e resource.capa%ilities=se a SWOT ta#le or other a))ro)riate 7rameor% to summarise the analsis 7or our organisation

%) Building on the analsis in the 7irst tas% )ro)ose strategic choices 7or that organisation These

should include strategic choices in the areas o7 04T.0D Business or 4nternational strategc) Criticall e5aluate the strategic choices de5elo)ed in the second tas% including critical assessment

and usti7ication o7 the criteria 7or that e5aluation This should include an assessment o7 the le5eland t)e o7 inno5ation and the a))lication o7 a SA'e e5aluation 05aluation criteria should alsoinclude sta%eholder e)ectations and mention o7 )otential #arriers to im)lementation such asorganisation 7unding and leadershi)

d) Based on the e5aluation in the third tas% recommend a )re7erred strategic choice and e)lain hothis meets sta%eholder e)ectations

E;ou ill #e ad5ised a#out the chosen organisation at the CW1 #rie7ings

4nstructions to Students:

Please note that this assignment is an INDIVIDUAL piece of work. Although it builds on analysisundertaken P!!I"L# as a group$ the strategic choices and e%aluation need to be de%eloped independently. &'cessi%e similarity between members of the same ()* group will be treated as

plagiarism

7/23/2019 BM622 Assignment CW1 2015-16


2 0ternal en5ironment analsis: *+S$L+, * Com)etiti5e 4ndustr analsis: *orters ! Forces

8 Strategic Ca)a#ilit analsis: $hreshold and distincti-e resource.capa%ilities S/$ analysis

# $e5elo)ment o7 a))ro)riate strategic choices using either: 1eneric ompetiti-e %usiness strategy or Strategy loc3 *orters ( 4nternational Strategies'c $e5elo)ment o7 a))ro)riate e5aluation criteria and e5aluation o7 strategic choices SAFe analysis d Selection and usti7ication o7 the o)timum strateg ;ou should use our on critical a#ilit to analse theissue )ro)erl and )ro5ide the rationale 7or our re)l

5uality Assurance 6ecord

4nternal Appro-al7 8 M +9ternal Appro-al7

7/23/2019 BM622 Assignment CW1 2015-16


Assessment Criteria: BM622 2,1,16

/eight

A:0;<

B#0"#=;

!0"!=;

D(0"(=;

+ and F>(0;

8nowledge &?nderstanding7Summary ofanalysis

20; Anser shos an ecellentsummar o7 anorganisation>s strategic)osition (4nternal and0ternal

Anser shos a goodsummar o7 an organisation>sstrategic )osition (4nternaland 0ternal

Anser shos a goodsummar o7 an organisation>sstrategic )osition (4nternal and0ternal #ut ma containsome ga)s or errors

Anser shos a summar o7an organisation>s strategic)osition (4nternal and 0ternal#ut contains signi7icant ga)sand errors or is hard tounderstand

Anser shos nosummar o7 anorganisation>s strategic)osition (4nternal and0ternal

8nowledge &?nderstanding7Strategic hoices

20;

Anser shos ecellenta))lication o7 theor tode5elo) a))ro)riatestrategic choices hich are7ull usti7ied and e)lainedrelating to the )re5iousanalsis

Anser shos gooda))lication o7 theor tode5elo) strategic choiceshich are mainl a))ro)riate

A good attem)t has #eenmade to usti7 the choices onthe #asis o7 the )re5iousanalsis

Anser shos somea))lication o7 theor tode5elo) strategic choiceshich are generalla))ro)riate 7or theorganisation @imited

usti7ication is made and lin%sith the )re5ious analsis ma

#e missing

Anser shos limiteda))lication o7 theor tode5elo) strategic choiceshich are mainl ina))ro)riateand not usti7ied

Anser shos noa))lication o7 theorStrategic choices areina))ro)riate or a#sentThere is no attem)t to

usti7 the strategicchoices

+-aluation7De-elopment andapplication ofriteria

@0;

0cellent e5aluation criteriaha5e #een criticallassessed and a))liedshoing dee)understanding o7 theorganisation en5ironmentand rele5ant theories

Ienerall good criticalassessment o7 e5aluationcriteria shoing areasona#le understanding o7the organisation en5ironmentand rele5ant theories

Some critical assessment o7e5aluation criteria #ut thereare ga)s or errors There arega)s in understanding o7 theorganisation en5ironment andho to select and a))lrele5ant theories

@imited critical assessment o7e5aluation criteria ithsigni7icant ga)s or errorsSigni7icant ea%nesses inunderstanding o7 theorganisation and en5ironmentDele5ant theories are missingor )oorl a))lied

There is no criticalassessment o7 e5aluationcriteria

+-aluation76ecommendation

20;

Sound recommendations7ull su))orted #e5idence analsis ande5aluation

Ienerall soundrecommendations su))orted# reasona#le e5idenceanalsis and e5aluation

Decommendations ha5e ga)sand ea%nesses Some ga)sor errors in e5idence analsisand e5aluation

@imited recommendations notreall su))orted # su77iciente5idence analsis ande5aluation

Decommendations area#sent or unsound andare not su))orted #e5idence analsis ore5aluation

Assignment*arameters

0; Clearl ritten and)resented 7ull and clearlre7erenced and ithin G/,1!" o7 the ord limit'ull .ar5ard re7erenced

4n general anser is clearlritten and )resented 7ulland clearl re7erenced andithin G/, 1!" o7 the ordlimitCorrect .ar5ard re7erencing

$es)ite a small num#er o7s)eci7ic )ro#lems anser iseas to 7ollo ith soundre7erencing

Anser ma su77er 7rom ea%communication and)resentation #ut isunderstanda#le ithreasona#l sound re7erencing

Wea% communicationand/or )resentation limitede77ecti5eness/com)rehension o7argument 9oor or nore7erencing

bm622 assignment cw1 2015-16

Documents