bm section a_bulls eye_014,019,022.ppt
TRANSCRIPT
Adidas & ReebokGarima Khanna (2014014)
Jinesh Doshi (2014019)Karthik Pillai (2014022)
INTRODUCTION
• Location – Panjim
• Adidas Showroom with both Adidas and Reebok Brands
present
• Spread over two floors
• Ground Floor consisting of mainly Football Apparel
• First Floor consisting of other apparel, shoes, jackets etc.
• Reebok is an entirely different section on the first floor itself
with a wide range of fitness equipment and fitness wear
Group Sports Performance & Style
Nothing is Impossible
Adidas Orignals/Neo
Inspiration
Diverse product portfolio
Performance is my preference but so is
style
I am passionate about what I do
I respect authenticity
Popular and Successful
Achiever
Committed
Cool
Adidas
I value partnership
Passionate
Fashionable
Technological Innovation (Microasnalysis Tech)
Durable/Flexible products
Reliability
The signage of Adidas is
consistent with the black and
white theme of Adidas.
They have tried to maintain the
same usage of colours
throughout the showroom in the
interiors too.
ENTRANCE, SIGNAGE AND DISPLAY
Banking on the ISL and Adidas
being the franchisee
partner for FC Goa, the entrance of the store has a
customized Adidas – FC Goa
entrance
ENTRANCE, SIGNAGE AND DISPLAY
At Display on the entrance again
are the FC Goa T shirts, Jerseys and other franchises
for sale.
ENTRANCE, SIGNAGE AND DISPLAY
FLOORING, CEILING AND SEATING
FLOORING, CEILING AND SEATING
The flooring and the ceiling are
contrasting colours with Black
and White consistent with
the Adidas theme.
The lighting is suave, projected from the bars at
the ceiling.
DISPLAYS, PRODUCT SHELVES AND POSTERS
The Displays in the store are
consistent with the stylish image
and black and white contrasting design of Adidas.
DISPLAYS, PRODUCT SHELVES AND POSTERS
“Performance is my preference but so is
style”“I am passionate about what I do”
These 2 above statements are best defined by
Virat Kohli’s charisma and
personality. Most suited to be Adidas’
ambassador
DISPLAYS, PRODUCT SHELVES AND POSTERS
Throughout the store, posters of
Virat Kohli sporting different Adidas
apparel is present. The mannequins have consistent theme clothes.
Fluorescent orange are the ones
sported by the ambassador too.
PEOPLE, UNIFORM, BILL DESK AND MUSIC
The employees present are
wearing track suits and track pants
with running shoes, consistent with the Football
apparel present on the ground floor. The ground floor
mainly has FC Goa Franchisee and
football apparel.
PEOPLE, UNIFORM, BILL DESK AND MUSIC
• The bill desk has a huge TV in the background mounted on a
black granite wall.
• The bill desk too is black in colour contrasting the white colour
of the floor.
• There are water bottles present at the bill desk consistent with
the athletic person imagery.
• The employee at the Bill Desk too is wearing a track suit
consistent with the theme of the store.
• The music playing in the background is energetic and mainly
the work out genre.
PEOPLE, UNIFORM, BILL DESK AND MUSIC
CHANGING/TRIAL ROOM
The changing room present on the ground floor (Football Apparel) has the above signage consistent with the football theme.
FitnessBe More Human
Gymming Equipments
Reebok Crossfit
Creativity
Fitness specific product range
I believe in “No pain, No gain” philosophy
I am what I am
I value personal commitments
Brawny/Well built/Strong/Fit
Responsible
Confident/Courageous
Athletic
Reebok
Comfort
I honor my body
Determined
I like staying in shape
Unconventional
Innovation (Zigtech)
Partner in challenge
FLOORING, CEILING AND SEATING
The floor colour is different from that of Adidas, and is grey in
colour. The entire theme of the
section is fitness oriented as can
be seen from the lighting, the
sitting arrangements
etc.
FLOORING, CEILING AND SEATING
Gymming equipment,
Fitness Apparel, and a rugged look
(the net in the background) is
what the Reebok section is entirely
based on.
DISPLAYS, PRODUCT SHELVES AND POSTERS
DISPLAYS, PRODUCT SHELVES AND POSTERS
The Product shelves has a mix
of fitness and gymming
equipment, running shoes
etc.The poster too of the ambassador sporting running
apparel – all consistent with
the fitness theme.
PEOPLE AND UNIFORM
The employee in the Reebok
section is sporting a Sweat shirt
(mainly used for running). The
store has paid the tiniest attention
to detail even with respect to its employee attire.
CHANGING/TRIAL ROOM
The changing room present at the Reebok section is specific to a customer who would want to try out the comfort level while using the
clothing during fitness activities.
CHANGING/TRIAL ROOM
Even the cloth holders/hooks are in line with the fitness theme at Reebok where a customer can segregate clothes as per his comfort level
into ‘Fit’ and ‘Unfit’.
THANK YOU