bm credentials, spring 2011

Brand Manual

Brand Manual is a branding & service design consultancy

www.thebrandmanual.com

We work with companies to create new brands and design the products, services, spaces and interfaces that make the experience real for customers.


= brand

Product designPackage designService design

Design management

Retail conceptExperience concept

Relationship design

w/PartnersSub-contractors

Innovation training Internal communication

CultureAttitude

Brand platformBrand architecture

Brand positioning

Communication concept

Your business

idea


The customer experience can be designed, enhanced and controlled to generate greater profit and customer satisfaction.

Experience

Service

Branded goods

Products

Commodities

Value for customers

Valu

e fo

r co

mpa

nies

Designing a better customer experience, we help you understand what impacts customer satisfaction and work with you to implement new rules, inside your company, that improve your bottom line.


Clear Channel

Clear Channel’s dominant position in outdoor advertising had been eroded. To reinvigorate it, we developed three packages with specific color-codes and identity.


These identities are also used as filler space and carry a double-benefit: the space becomes highly visible and the icons used are memorable creating spontaneous associations when potential customers are presented with sales material, often exclaiming “I’ve seen this before”.


Viru

Viru is a growing, international beer brand owned by Baltic Beer Co (London) Ltd. It is brewed and bottled in Estonia, but sold worldwide.


Brand Manual was charged with unifying and clarifying the positioning of the brand, re-designing the packaging and to extend the identity to all POS materials, communication and internet. The Viru website is www.virubeer.com.

http://www.virubeer.com

http://www.virubeer.com


Prisma

Prisma is a hypermarket present in Finland, the Baltic and Russia. It differs from other hypermarkets yet it’s value statement was based on a discounter’s price offer. Our first task was to do a thorough brand audit of the organization and make long-term strategic recommendations.


Prisma has now reduced the importance of price arguments in communication, focusing instead on it’s uniqueness, instore value creation and customer benefits, which has increased its market share and made Prisma an opinion leader in the retail segment.


Synerall

Synerall is an energy management web service created for the German and Scandinavian market. We developed the user logic and designed the graphic user interface.


Our innovations include how consumers can pay directly for electricity on rental property without changing contracts with the energy company.


Estonian non-profit organizations association

We were commissioned by the NGO association to imagine better government and to showcase the importance of service design through an online environment that would improve the provision of local government services.


The resulting work describes government 2.0: a transparent, location / interest / time based authenticated and searchable web interface based on open-source platforms and integrating already existing systems.


TaxiPal

TaxiPal is an innnovative location based taxi ordering service. It allows you, without understanding the language or knowing your own location, to order a taxi and get to where you want to go.


We helped clarify the system architecture, making it easier and faster to order a cab.

We helped find the name and developed the identity for the brand and the UI design of the app.


Sinep

We created the Sinep brand for a company selling intelligent electric plugs. The plugs are used on office water coolers to shut them down on off-hours. This is 128 hours out of a total of 168 in the week.


The name comes from the fact, that mustard makers also make their money not from the mustard we eat, but the mustard that is left on the plate. We developed the name, the identity and marketing concept.

Your need to sell won’t make anyone buy

Branding ABC describes the branding process and why it is necessary. It shows how to create, build and grow your brand.

You’ll learn to ask the right questions of your company, product, service and market to

build your brand systematically and logically.

Innovate or die: but how?

Innovation ABC introduces the processes and mechanics of design thinking, the

necessity of innovation, the fundamentals of motivating highly skilled individuals and

how to build a company culture where new, useful ideas don’t happen by accident.


Branding ABC

Our unique skill is the ability to understand your core business need, and to match that to our understanding and insight of customers, values and desires.

Brand Manual was created in 2009 by four partners, each with 10-20 years of experience in branding, advertising and design.

For more information and case studies visit our website www.thebrandmanual.com

http://www.thebrandmanual.com

http://www.thebrandmanual.com

What can we do for you?