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4th Quarter BM Long Test1 Set A

I. Identification. Fill in the blanks with the correct answer.

1. The Human Resources Director originates and leads Human Resources practices and objectives that willprovide an employee-oriented, high performance culture that emphasizes empowerment, quality, productivityand standards, goal attainment, and the recruitment and ongoing development of a superior workforce.This isan example of a/an ____________________.

2. Scouting potential players is one way of _______________.

3. By measuring the IQ of each applicant through a written exam, the employer is able to identify whichapplicants have high analytical skills, which are needed for the job. This means that the exam is a/an__________ selection device.

4. Annually, the basketball team recruits its new members and conducts try-outs to see which among thecandidates are the better basketball players or have the potential to be great basketball players. This meansthat the try-outs are a/an ___________ selection device.

5. As new nurses in the City Hospital, they were toured around the whole hospital, introduced to the different

administrators, and were shown how the machines work. They also got to learn about the hospital policies,and benefits. This program is called a/an ________________.

6. Hilda, a new lifestyle writer, always looks up to Ms. Ynna, the long-time professional lifestyle editor in thefield who always provides Hilda with support and encouragement. Ms. Ynna is Hildas ________. Their formalrelationship is one of ________________.

7. Because of the crisis that hit their province, several workers had to be terminated from their companies.This termination is an example of a/an __________.

8. Carlo was not satisfied anymore with his work, even when his salary was very high, so he decided to quit

his job. Another term for this is _____________.

9. Paying for 5 liters of gasoline is an example of a/an ____________ transaction.

10. Innovention, Inc. is a company that practices building long-term satisfying relationships with theircustomers, suppliers, and distributors by regularly sending gifts, especially on Christmas season. This is anexample of ______________ marketing.

11. Build a good network of relationships with key stakeholders and _______ will follow.

12. All the potential customers of Bear Brand who share a particular need or want for affordable and tasty milkand are willing and able to engage in exchange to satisfy such need are also collectively called Bear Brands

__________.

13. Mr. Leandro Valdez, a Sales Manager, is seeking one or more prospects who might engage in an exchangeof values. He is also known as a ___________.

14. The __________ network of SM consists of its customers, employees, suppliers, distributors, and thosewith whom it has built mutually profitable business relationships.

15. When one needs shelter, he or she can choose a house and lot in Xavier Heights, Golden Glow, GranEuropa, or even Xavier Estates. This set of options is called the ______________ Set.

II. Matching Type. Read the sentences below and choose the word that each sentence is referring to. Writeonly the letter of the correct answer.

a. Job Description g. Validity m. Staffingb. Job Specification h. Reliability n. Marketingc. Labor Union i. Cognitive Ability Tests o. Core Elementsd. Community Association j. Job p. Valuee. Recruitment k. Orientation q. Exchangef. Decruitment l. Performance Appraisal

8/7/2019 BM: 4th Quarter LT1

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1. It contains the knowledge, skills and abilities needed to do the job effectively.2. It is a formal, structured system that compares employee performance to established standards.3. A social and managerial process by which individuals and groups obtain what they need and want throughcreating, offering and exchanging products of value with others.4. A reduction in the organizations labor force through firing, layoffs, attrition, and early retirement.5. The act of obtaining a desired product from someone by offering something in return.6. It means that the selection device consistently measures the same thing over a period of time.7. A program that introduces new employees to the organization as a whole, their work unit and co-workers,

and their job duties.8. The satisfaction of customer requirements at the lowest possible cost of acquisition.9. A group that represent workers and seek to protect members interests through collective bargaining.10. A written description of job content, environment and conditions of employment.11. These are wants for specific products that are backed by an ability and willingness to buy them.12. It means that there is a proven relationship between a selection device and some relevant criteria todifferentiate among applicants job performance.13. A specific position an employee holds in an organization.14. The very essence of marketing can be found in its _____________.15. Tests that measure intelligence, aptitude, ability and interest.

III. Enumeration

1-4. Four Steps of Staffing5-8. Four Steps on Interviewing9-12. Four Parts of an Interview Guide13-15. Three Product Components

IV. Analysisa. Product ComponentsWrite PG = Physical Goods; S = Service; or I = Idea1. Fitting the clothes 6. Life Time Warranty2. Century Tuna canned goods 7. Healthier body with healthy food3. Free grocery carts 8. Havaianas slippers

4. Authentic and high-class shopper 9. Complimentary massage5. Friendly flight attendants 10. Leather belts

b. 5 Conditions for an Exchange to OccurWhen shopping for a pair of rubber shoes from a Nike retail store in Cagayan de Oro, how are the fiveconditions of exchange met? Explain in 5 sentences by specifying the 5 conditions and explaining how theseconditions are met in this transaction. (10 points)

V. ReflectionIn some Asian countries, in order to strengthen their Marketing Network, businessmen (or merchants) wouldarrange the marriage of their children. Do you think that this kind of arrangement can truly strengthen aMarketing Network? How and why? Explain in 5 sentences. (5 points)

Total: 70 points