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Blyk Enables

Effective solutions for a range of objectives

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Satisfying advertiser needs

Awareness

Insight

Sales

Engagement

Reach a relevant, targeted audience using mobile messaging

Include response & interaction to build dialogue

Add a call to action

Analyse interactions with your core audience group or ask them directly

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Blyk tools

Awareness

Insight

Sales

Engagement

•  Message

•  Dialogue •  Click-through (Blyk)

•  Click-to-call •  Digital voucher

•  Reporting •  Data analysis

•  Text Message Banner

•  Send-to-a-friend •  Super group creation

•  Click-through (Mobile Internet)

•  Questionnaire •  Super group analysis

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Example: L’Oreal spokesmodel dialogue

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Research Tools

•  SMS polling (max 3 questions)

•  WAP surveys (max 20 questions)

•  Online surveys

•  Mobile CATI

•  Text dialogues

•  MMS voxpops (max 50 sample)

•  Focus groups (every 2nd Thursday)

•  Deliberative research

QUANT

QUAL

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On Blyk content services

^  Increases engagement

^  Align you brand with relevant content messages

^  Sponsor content to build association with interests and passions

^  Leverage your existing mobile content or WAP site •  Message members about your content or mobile site

^  Develop long-term relationships with members •  Delivering multiple messages

•  Tactical brand campaigns

^  Extend your brand message to fit around entertaining and informative messages to engage members

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Blyk Delivers

Key USPs of Blyk

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Blyk delivers

•  Trusted relationship •  Based on understanding •  Built on WOM •  Intuitive response mechanic •  Your own mobile customer domain

•  100% profiled •  Unique handset recognition •  Implicit behaviour •  Day of week and daypart •  True value exchange

•  Unbeatable results •  Cost-effective engagement •  Full accountability •  Proprietary reporting systems •  Data analysis

•  Direct access to 16-24s •  100% opted in •  Proprietary delivery systems •  Familiar messaging format

Relationship

Relevance Results

Access

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Blyk delivers

•  Trusted relationship •  Based on understanding •  Built on WOM •  Intuitive response mechanic •  Your own mobile customer domain

•  100% profiled •  Unique handset recognition •  Implicit behaviour •  Day of week and daypart •  True value exchange

•  Unbeatable results •  Cost-effective engagement •  Full accountability •  Proprietary reporting systems •  Data analysis

•  Direct access to 16-24s •  100% opted in •  Proprietary delivery systems •  Familiar messaging format

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Delivering against a range of marketing needs

£

TV

Outdoor Cinema

DM (Prospect)

Events POS

Press

Radio

Online

Email DM

(Customer)

Interaction

Consideration

Loyalty

Purchase

Awareness

Affinity

Branding

Image

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Delivering against a range of marketing needs

£

TV

Outdoor Cinema

DM (Prospect)

Events POS

Press

Radio

Online

Email DM

(Customer)

Complement

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Integrating Blyk with your other media activity

Amplify Complement

Timing Insight

From a consumer-centric position