Blumler and Katz

Sarah Dick

TheoryBulmer and Katz theory is made up of four categories;- Diversion- Personal identity- Personal relationships- Surveillance

Diversion

The need to escape from everyday life.My magazine shows diversion as the articles allow you to relax and read something which gets you away from the audiences life and gives and insight into someone else's life i.e. a celebrity or their favourite artist/band

Personal Relationships People use the media to fulfil for companionship, and to form relationship with othersMy magazines gives people a chance to visit a website and also a chance to talk about it online via social media as it could be published when the magazine is released upon a facebook or twitter page. It also allows people with the same interests to come together and read the same magazine from around the world which could be contacted via a message board on the website.

Personal IdentityWe tend to sometimes use media to find out about yourselves, sometimes people that are presented, in some way reflect us.The alternative/ indie genre of the magazine attracts people who are interested in that type of music who will subscribe to the magazine so they are updated on the latest music, fashion, gigs.

Surveillance Using the media to find out what is going around us, for an example reading a magazine, which tells us what has been going on in the lives of our celebrities.The articles in my magazine aloud the audience to have an insight into someone else’s life which they could look up to and aspire to be like.