bluetooth mouse

8/3/2019 Bluetooth Mouse

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Fast & cheap



The company The Company will work with existing technology.The service that the company will provides is a fast and cheap data downloading.

We are talking about free app that supports all the smartphones. And provides fast and safe download in less than half time and half price thanany cellular company.

MISSION STATEMENT

“At “BGM”, we strive to lead in the invention, development and manufacture

of the industry's most advanced technologies. We translate these advanced technologies into value for our customers throughour professional solutions and services."



Objectives

At “BGM” we’ll want to establish a good reputation for quality products and todeliver and show our goodwill in the market.

The company seeks to become one of the local leaders and eventually a globalleader by:

• Delivering high-end quality of products.•

Increasing availability and accessibility to current and future customers.• Creating innovative, unique, and cost-effective products to attract customers.• To be well known and acclaimed company at the field of computer mouses. Areas of work

The company will be placed at Tel-Aviv, and will initially launch the product at thisarea. After launching the company will target other big cities like Haifa, Jerusalemand etc. According to the success rate ,the company will consider to deliver it’sproducts even to the global market abroad.



The environment Micro forcesCompetitors- The competition now days is not so significant because this field is

relatively new. Current competitors are: Microsoft, Logitech andRazer , which do not provide any appropriate products at the Bluetootharea, suitable for the needs of the population, especially the Gamers

population.Suppliers- Companies that are located in China, who creates electronic parts.

such as:

Customers- All kinds of computer users.

Distributors- We’ll use direct marketing through our website and our maindistributors are:

Public- Health organizations for cancer awareness are againstthe use of Bluetooth technology.



Macro forces

Political- Political factors play vital role for the business prevailing in the country.Our relationship with China government is quite good and strong, which allow us to maintain a reliable supply line. As for the Bordering countries of Israel, it’s possible to come inconfrontation with them, which may affect on our business.Concerning the tax policy for our products, the taxes are quite normal,

and there is no anticipation for any change.Economical- The current Dollar rate against the Shekel, reflects that recently the

Shekel is quite strong, which make our import much cheaper. As for the interest rate, it’s quite low now days, which will make ourfunding from banks much cheaper.

Social- Since the product is completely technology based product, it would notbe affect by anyone’s social or religious feelings.Furthermore, the current situation is relatively normal in terms of immigration, fashion, etc.



Technological- There is a constant rate of development in technology related to thelaser engine tracking system and the Bluetooth communicationprotocol, which will able us to supply more innovative and uniqueproducts.

Ecological- Recently, it is customary to recycle when possible any product that

isn’t naturally biodegradable and we’ll use recyclable materials aspossible.

Law- There is a new law that requires full refund return against the returnof a product until two weeks after purchase. Other law is the

packaging law, which imposes direct responsibility for allmanufacturers and importers in Israel to collect and recycle the wastepackaging that they market with their products. Our company willmust obey to this laws.



SWOT Model WEAKNESSESSTRENGTHS

New product developed therefore highinvestment in R & D. New technology used for product

development. Not well known company. A very quality and unique product. Relatively small company.Excellent location. Less profit in the introductory stage of theproduct (based only on a new product). Using special patents. New and inexperienced management.Reasonable prices. Huge marketing expenses because of new

product and technology. Using green technology and

environmentally friendly.

The product comes with a rechargeablebattery that holds for about two years inan extensive use.

Using a Bluetooth wireless technology which doesn’t interfere with any other wireless devices.



THREATSOPPORTUNITIES

Most people resist change, so in initialstages people may be reluctant to buy our

new technological product.

Future demand for use of Bluetoothtechnology only, by systems developers,

games manufacturers, etc. Government can impose rules andregulations against our used technology. In future, organization can target new

markets abroad. Possibility that the main competitors may offer a similar product. Government may lower/cancel taxes on

technological products. Dependence on distant suppliers. Engaging in new technology. Health organizations may demonstrateand do bad publicity due to the Bluetoothtechnology.

High sympathy from customers towardsthe product.

A new competitor may enter the market. A fall of one of the main competitors. Political issues with China, and thepossibility that the Dollar will strengthen.

Strengthening of the Shekel against theDollar.

War with neighboring countries.Strong and impressive market entry.



Market segmentationSEGMENT VARIABLEBASE

Center Territory Geographic North South Under 14 Age Demographic

14-30 Over 30

Average Income High

Waster Lifestyle PsychographicReasonable Gamer Personality Nerd Technological freak



Market cover FOCUS THE ALTERNATIVE

Concentration

Differentiated marketing

Undifferentiated marketing

Gamers

Allcomputerusers

Designers

Home users

Technological freaks



Selecting the

‘target market’Our target market will be the “Concentration” alternative: Gamers.

The reasons for choosing this alternative are:• Niche marketing.• Gamers have constant desire for innovative and unique technology and products.• Gamers Save allegiance to a company that provides high quality products that

satisfy their special needs.• Gamers need and prefer an extraordinary wireless pointing device that will not

interfere with any other wireless devices.• Gamers aren’t like most of the people which may resist to changes, and this can

help us in the initial stage of the penetration to the market.• Gamers are a “wasters” people, that are willing to buy good products no matter if

there is an increase in price due to taxes, new laws, etc.



The offered product • The latest Bluetooth Wireless Technology.• Work almost on any surface, due to Teflon feet.• Unique On-board Memory for up to 5 profiles.• Seven independently programmable buttons.• 5600 DPI BGM Precision™ 3.5G Laser sensor.•

Very low latency of 1 ms response rate.• Max. speed of up to 200 inches per second.• Approximate size: 128mm x 70mm x 42.5mm.• Battery Life: up to 15hrs (continuous gaming), 75 hours (normal gaming usage).• Weight-tuning system using a built-in weight cartridge with metal weights.• Various colors and Interchangeable satin texture grips are available.•

Comfortable in hand, for both right and left hand operation.

All the unique needs of Gamers, are all provided by one product.



Marketing communication mix We will use print/digital media and outdoor advertising for the product promotion.

However in spite of this we will also use many tools in its promotion like:

1. Publicity-through word of mouth.2. Radio, television.

3. Built in advertisements in games.4. Technology magazines.5. Network parties and gamers conferences.6. Advertising through internet sites: Forums/Blogs of Gamers,

groups that gamers are attached to at Facebook/Twitter.



Advertising campaignPRE-LAUNCH: Choice Of Brand name for the product. Design the Logo. Preparation of Print Ads. Collecting info about future network parties and gamers conferences.

Contact with games manufacturers in order to insert built in ads in them.

LAUNCH: Ads in gamers magazines, internet sites. Formal launching at Tel-Aviv.

POST-LAUNCH: Run the ad on the Radio and television. Continue advertising through the net.



MEDIA:The awareness campaign should be run on the Following media: Gamers Magazines. Radio & Television.

ADVERTISING: A series of print ads should be developed for targeted placement.

The ad size should range from full page to quarter page for different magazines. Posters and brochures are developed for sending them to different outlets and

network parties and gamers conferences.

bluetooth mouse

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