blueprint for intranet success: professional advantage presentation
TRANSCRIPT
![Page 1: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/1.jpg)
Worldwide Intranet ChallengeWhat makes an intranet valuable?
Andrew Wright World Intranet Challenge (WIC)
![Page 2: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/2.jpg)
What is the Worldwide Intranet Challenge?
Who has done it?• More than 50,000 people• From 180 companies• In 23 countries• Including:
• Nestlé• Emirates Airline• British Gas• Deloitte• Coca Cola
Why participate?• Measure employee
satisfaction• Measure before & after• Basis of a business case• Determine priorities• Learn tips & tricks
• To deliver a better intranet
What is the WIC?• It’s a web based survey • Available in 13 languages• It’s FREE
![Page 3: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/3.jpg)
6 3-- X -- = ?4 2
To provide another channel for people in the workplace, particularly
those who are often undervalued and overlooked, to show their abilities.
![Page 4: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/4.jpg)
1. I prefer one-on-one conversations to group discussions
2. I often prefer to express myself in writing
3. I dislike small talk, but I enjoy talking in depth about topics that matter to me
4. People tell me that I'm a good listener
5. I enjoy work that allows me to "dive in" with few interruptions
6. I like to celebrate birthdays on a small scale, with only one or two close friends or family members
7. I do my best work on my own
8. I often let calls go through to voice mail
Quiz: are you an introvert?(maybe an intranet would help)
![Page 5: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/5.jpg)
Publish content Discuss work topics Collaborate online Provide feedback0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
55.0% 56.9% 56.7%50.1%
28.5% 29.0%23.9% 39.3%
8.6% 8.2%8.4%
6.6%
How often do you use the intranet to:
Never Infrequently 2-3 times a month 2-3 times a week More than once a day
Approximately 90% of staff do not regularly
contribute to the intranet.
More than 50% never do
![Page 6: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/6.jpg)
“In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.”October 9th 2006http://www.nngroup.com/articles/participation-inequality/
Jakob Nielsen Web Usability Guru
9% Intermitte
nt Contribut
ors
90%Lurkers
1% Heavy Contributors
![Page 7: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/7.jpg)
Why is content contribution important?• Supports innovation, operations & employee
engagement
• Greater contribution leads to a more valuable intranet
• Easier to find information
Research• 2012: McKinsey Report:
Social technologies could raise productivity by 20-25%• 2012: Deloitte Report: Social Software for Business
Performance“Companies that embrace this opportunity will have a distinct advantage over their competitors; skeptics will likely finish last”
![Page 8: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/8.jpg)
3 business imperatives supported by an intranet
Employee Engagement
OperationsContinuous Improvement
![Page 9: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/9.jpg)
“While 72% of companies use social technologies in some way, very few are
anywhere near to achieving the full potential benefit”
McKinsey, November 2012
![Page 10: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/10.jpg)
So what’s stopping intranets from reaching their potential?• Lack of executive support• The business case is not clear• It’s not a productive use of time• Security concerns/IT barriers• HR not developing right incentives• Potential shift in power & status
quo
![Page 11: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/11.jpg)
In your opinion, which of the following is the most important in contributing to a valuable intranet?• Look and feel• Intranet governance• Staff able to contribute and interact• Performance and availability• Help completing work tasks• Ease of finding information• Quality of content
![Page 12: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/12.jpg)
0.0%
25.0%
50.0%
75.0%
100.0%
66.2%
52.2% 51.9%
31.6%24.1% 20.4% 20.3%
26.4%
35.8% 37.3%
42.5%
43.2%45.1%
39.9%
7.3% 12.0% 10.9%
25.9%32.7% 34.5%
39.8%
In your opinion, how important are the following in contributing to a valuable intranet?
Critical Very Important Important
![Page 13: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/13.jpg)
1. Employees don’t see contributing content as important
![Page 14: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/14.jpg)
Time on Intranet & Value of Intranet
![Page 15: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/15.jpg)
Time on Intranet & Intranet Interactivity
The greater level of interactivity the
greater value of the intranet
![Page 16: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/16.jpg)
Time on Intranet & Finding Information
Finding information has virtually no correlation with how much time people spend on the
intranet
![Page 17: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/17.jpg)
Total
- Inter
activit
y
Documents
Intranet
impro
vemen
tNew
s
Staff deta
ils
Total
- Conten
t
Business
applica
tions
Values
& cultu
re
Look & fe
el
Training
Home pag
e
Products
& servi
ces
New sta
rters
Intranet
training
Easy t
o read
Consisten
cy
Navigati
on
Labelle
d
Hierarc
hy
Customers
Up-to-date
conten
t
Total
- Pefo
rman
ce
Calendars
Off-site
access
Speed
0.000
0.050
0.100
0.150
0.200
0.250
0.300
0.350
0.400
0.450
0.500 Correlation of questions to intranet valueCo
rrel
ation
val
ue
FindingInformation
Contribute & interact
![Page 18: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/18.jpg)
…but that the content doesn’t exist in the
first place
What if the problem is NOT that people can’t find what they want…
![Page 19: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/19.jpg)
![Page 20: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/20.jpg)
1. Become ‘content evangelists’ 2. Easy to use platform, able to make edits on the run3. Streamlined content approval process4. Organise content community events5. Gamification, incentives, measure contributions
5 tips to increase participation
![Page 21: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/21.jpg)
1. Employees don’t see contributing content as important
2. Employees don’t know what content to contribute (no structure , training or governance)
![Page 22: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/22.jpg)
Structu
red co
ntent/l
ists
How to/p
rocedures
Form
s/tools/
templat
es
Documents
that can
be re-u
sed
News/b
logs
Collaborati
on/discussi
on forums
Referen
ce mate
rial
Reports
/perf
orman
ce mea
sures/KPIs
Archive
s/reco
rds0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
10.0% 5.0% 5.9%
18.6% 20.8% 16.3%
28.1%19.5%
36.2%
24.9% 29.1% 30.5%
33.5% 34.8% 39.4%
29.4%43.4%
21.3%63.8% 63.6% 62.3%
42.1% 37.6% 37.1%26.7% 25.8%
11.3%
1 - Not useful 2 3 4 5 - Useful
Which intranet content types are most useful?
‘Signal’ content more valuable than
‘noise’ content
![Page 23: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/23.jpg)
Total
- Inter
activit
y
Documents
Intranet
impro
vemen
tNew
s
Staff deta
ils
Total
- Conten
t
Business
applica
tions
Values
& cultu
re
Look & fe
el
Training
Home pag
e
Products
& servi
ces
New sta
rters
Intranet
training
Easy t
o read
Consisten
cy
Navigati
on
Labelle
d
Hierarc
hy
Customers
Up-to-date
conten
t
Total
- Pefo
rman
ce
Calendars
Off-site
access
Speed
0.000
0.050
0.100
0.150
0.200
0.250
0.300
0.350
0.400
0.450
0.500Correlation of WIC questions to intranet value
Corr
elati
on v
alue
NoiseSignal
![Page 24: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/24.jpg)
![Page 25: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/25.jpg)
1. Employees don’t see contributing content as important
2. Employees don’t know what to contribute (no structure , training or governance)
3. It’s not a priority to encourage employees to contribute (lack of change management)
![Page 26: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/26.jpg)
Personal links
3 key current themes
Employeespotlightchanges each day
Newsgatorcommunities
![Page 27: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/27.jpg)
• Followed Dr. John Kotter’s 8 step process for leading change
• Conducted town hall meetings to spread the word
• A “Five for Five” plan: employees spend five minutes talking about the Portal with a portal committee member in exchange for a $5 gift certificate
• One-page Quick Start Guides with examples of usage and success that are shared every two weeks
Approach to change management
• A competition between business units to update profiles
• Weekly brown bag sessions, offered virtually and locally to share best practices
• A portal “minute” before every company meeting including quick “did you know” statements and best practices about the portal
• A “30 for 30”: an online meeting that offers 30 portal tips in 30 minutes
![Page 28: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/28.jpg)
Worldwide Intranet Challenge: Rated highly for:• Publish content• Instructions for completing work tasks
Key design principles: • Make it easy for all staff to publish FAQs• Integrate publishing into daily work
Case Study: Government Organisation
![Page 29: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/29.jpg)
Look-up columns means they are linked – ‘breaks down silos’- contextGeneratedautomatically – ‘breaksdown silos’- context
Feedback
Wiki content
What’s new
Access to all work instructions
![Page 30: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/30.jpg)
Showslatest changesby role – continuousimprovementShows populartasks
Shows scheduledtasks
Handy linksto supportingcontent – - context
Ad hocrequested tasks
![Page 31: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/31.jpg)
Aggregates content types owned by the Business Unit on a
single page
![Page 32: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/32.jpg)
How intranets provide the potential for all staff to contribute How this potential is not being realised but it’s worth the
effort Many hurdles to overcome What to do about it:
#1 priority – get staff to contribute content – not just lurk Be specific, ask staff to contribute “How to” type content Implement an ongoing change management program
To participate in the WIC: worldwideintranetchallenge.com
Recap
![Page 33: Blueprint for intranet success: Professional Advantage presentation](https://reader033.vdocuments.us/reader033/viewer/2022051503/5441f9438d7f7250708b72fe/html5/thumbnails/33.jpg)
To reap the full benefit of social technologies, organizations must transform their structures, processes, and cultures: they will need to become more open and non-hierarchical and to create a culture of trust.
Creating these conditions will be far more challenging than implementing the technologies themselves.
- McKinsey Global Institute – July 2012