moving from policy to practice

Blueprint for

Broadband Futures

Roger Williams

The Conference of the National Broadband Forum: "Broadband Access 2011 - where, what kind,

at what price"

Erisa - What we do

Independent, not for profit association, focused on EU ICT and Future Internet

initiatives.

Dedicated to creating beneficial ICT related outcomes for citizens, businesses and

public services across Europe

Working independently or with pan European partners to deliver major EU

programmes

Managing over 10,000 business and individual contacts across Europe

Our services include : Knowledge Management, Collaborative Projects, Marketing and

Communications Support, Events, Thought Leadership, Research

Communication is at the heart of what we do

Building blueprints for action

Customer centred broadband and infrastructure services

Learner centred eLearning and eEducation

Patient centred eHealth

Citizen and business centred eGovernment Services

Customer centred eCommerce

Moving from policy into practice

Supporting action on Broadband Infrastructure

No European based company in the top 20 IT companies in the World

Access to public funding - €3bn in last wave, €9b in next wave

Over 200 case studies of successful projects

Five commercial models to choose from

Wealth of interdisciplinary experts

Supported by an extensive knowledge base

Resource Management

Regulatory Management

Stakeholder Management

Financial Management

Project ManagementMarketing Tools

Estimating Tools

Communication Tools

Facilitation Tools

Design Tools

Planning Tools

Relevant Websites

Reports and Guides

News items

Policy Documents

Guidance

•Infrastructure

•Education

•Health

•Society

•Government

•Industry

•Crime

Finance

Strategy

Facilitation / Events

Marketing & PR

Project Management

Industries

Applications

Technology

Financing Models

•Bottom-up

•Joint Venture

•Franchise

•Publics Sector Outsourced

Technical Architecture

Stakeholder Engagement

Channel Management

Planning workshop

Business plans

Partnership plans

Collaborative agreements

Commercial proposals

Funding applications

Blueprint training events

Related training opportunities

Seminars

Calls to meetings

Conferences & Events

Public Sector DBO

Public Sector DBO

Private Sector DBO

Private Sector DBO

Public Sector

Outsource

Public Sector

Outsource

Bottom Up Broadband

Bottom Up Broadband

Joint Ventures /

PPP’s

Joint Ventures /

PPP’s Five commercial

models

Five commercial

models

Connect with

the underlying

local / regional

issues

Set the Vision in

the context of local

/ regional /

national need

Develop the

team and

investment

case

Establish

the

business

model

Establish

the funding

/ State Aid

Implement

customer

awareness

campaigns

Manage

Stakeholders

Attract / Engage

service providers

Launch the

Infrastructure

Design the

Performance

Framework

Review and

capture insights

and lessons

learned

Measure the

impact

Initiating

DesigningImplementing

Operating

BlueprintBlueprintHow do we

achieve our

visions?

What capability

/ capacity do

we need to

deliver?

How can we

fund the work?

How do we get

started?

What is the best

commercial

model?

How should it

work

commercially?How to

deliver cost

effectively?

How should it

work

technically?

What services

will add

value?

How to

operate

efficiently and

effectively?

How can we maintain

compliance &

interoperability

How to

maximise

take-up?

How best to

manage

ownership?

Creating the

vision &

designing the

commercial &

technical model

Delivering

the

infrastructure

and signing up

customers

Goals

Questions

What is the

opportunity?

How do I

reward

investors?

Actions

Understand Digital

Agenda & sources

of support &

funding

Prepare for

next wave of

change

Initiating the

programme,

getting the right

capability and

capacity

Managing operations,

customer service

& financial

returns

Build the

detailed technical /

implementation plan

Commission

civil works

Implement

customer

engagement

campaigns

Develop the

operating plan

Deliver ROI

Incumbents are telling us (1mbps, 5 mbps) that what we get is fine…

•They need to “sweat” the copper assets they have in the ground

•They seemingly have little interest in “open access” to infrastructure

We have no compelling vision of a “fast internet enabled” future

•Lots of themed scenarios – but no “big picture” that would encompass

•Health, education, social, commerce, government, environmental solutions

Factors underpinning investment

•Economic, social, environment, governmental benefits

•Return on investment for infrastructure funding

The next wave is coming

•New fund of €9bn recently announced by EC

•Need to leverage €290bn private capital to achieve Digital Agenda targets

Barriers …

Enablers …

Bring together key stakeholders with the right capability / capacity

Create an “unconstrained” vision and get stakeholder buy-in

No argument – Open Access!

Stimulate demand early

Chose the right commercial model for your project

Create a strong investor business case to secure funding

Initiate your plan

Help is at hand …

Through the European Broadband Portal we can support local initiatives with:

• Assessments

• Facilitated Stakeholder Workshops

• Support to access funding / develop funding applications

• Help with marketing and communications to get your project

underway

• Further research into investment ROI

Subscribe to our newsletter via news@erisa.be

Join us on:

Erisa Office

24, Boulevard de l’Empereur, B-1000 Brussels

Tel: +32 2 230 03 25 – Fax: +32 2 230 92 01

E-mail: info@erisa.be - www.erisa.be

moving from policy to practice