blueprint exec summary presentation
TRANSCRIPT
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David G.
ThomsonAUTHOR
BLUEPRINT TO A BILLION
408-593-5759
CHAIRMAN
BLUEPRINT GROWTH INSTITUTE
David G. Thomson
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Revenue
Growth
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$1B
ExponentialGrowth
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AmgenBroadcomeBayETradeKing PharmaceuticalGoogle
Boston ScientificExpress ScriptsMicrosoftMedimmuneJuniper NetworksKing PharmaceuticalsSolectronStarbucks
Applied MaterialsBarr PharmaceuticalsBiometSymantec
Normalized Time(years)
4 years
6 years 12 years
Inflection
point
Revenue
$ Millions
Blueprint ofExponentialGrowth
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4 YEARS
CISCO
eBAY
E*TRADE
GOOGLE
4 YEARS
CISCO
eBAY
E*TRADE
GOOGLE
6 YEARS
MICROSOFT
MEDIMMUNE
NEXTEL INTL
STARBUCK
S
6 YEARS
MICROSOFT
MEDIMMUNE
NEXTEL INTL
STARBUCK
S
12 YEARS
AUTODESK
PERFORMANCEFOODS
TRACTORSUPPLY
12 YEARS
AUTODESK
PERFORMANCEFOODS
TRACTORSUPPLY
Blueprint Companies
87% 42% 21%
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Consumer
Industrials
Information Tech
Financials
Health Care
Materials
Consumer Staples
Utilities
Energy
Telecom
# of COMPANIES MARKET VALUE ($B)
Blueprint Company Sectors
Discretionary
Services
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Blueprint Companies
Americas Growth Engine
BlueprintCompanies
Number of
Companies
.8M.8M $ , 81B$ , 81B
Growth Companiesbelow $1B revenue
Market
CapitalizationNumber of
Employees
7,7,
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Create and Sustain aBreakthrough Value Proposition
Exploit aHigh Growth Market Segment
Marquee CustomersShape the Revenue Powerhouse
Leverage Big Brother Alliances
Become the Masters ofExponential Returns
Management:Inside Outside Leadership
Board: Comprised ofEssentials Experts
Create and Sustain aBreakthrough Value Proposition
Exploit aHigh Growth Market Segment
Marquee CustomersShape the Revenue Powerhouse
Leverage Big Brother Alliances
Become the Masters ofExponential Returns
Management:Inside Outside Leadership
Board: Comprised ofEssentials Experts
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Name ofConference and date
Name ofConference and date
Copyright Blueprint Growth Institute
benefits =product +location +
experience David G. Thomson
Create and Sustain a
Breakthrough ValueBreakthrough ValuePropositionProposition
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Exploit a High GrowthHigh GrowthMarket SegmentMarket Segment
David G. Thomson
AMERICAS
HIGHEST
GROWTH
MARKET
SEGMENTS
AMERICAS
HIGHEST
GROWTH
MARKET
SEGMENTS
Specialty Stores
Property & Casualty Insurance
Health Care Facilities
Data Processing &Outsourced Services
Health Care Services
Regional Banks
Apparel Retail
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Most Blueprint Companies grow in mature,not emerging markets
Utilize best management practices andtechnologies to stay close to the customer
Exponential growth requires
a portfolio ofproducts/servicesPartnerwith suppliers
Import ideas from other industries
Most Blueprint Companies grow in mature,not emerging markets
Utilize best management practices andtechnologies to stay close to the customer
Exponential growth requires
a portfolio ofproducts/servicesPartnerwith suppliers
Import ideas from other industries
Lessons from top CEOsfrom top CEOs
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Marquee CustomersMarquee Customers
Shape the RevenuePowerhouse
TM
product consumerxvalue proposition shaperx
lighthouse reference =
Marquee Customers
product consumerxvalue proposition shaperx
lighthouse reference =
Marquee CustomersDavid G. Thomson
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89
$ Millions
91 99979593
Marquee Customerlifecycle revenue -Cisco exampleCisco example
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Leverage
Big Brother AlliancesBig Brother Alliances
eBayeBay AOLAOL
little brother BIG BROTHER
MicrosoftMicrosoft IBMIBM
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Big Brothers
Innovation for emerging markets Fill critical gaps in portfolio
Outsource specialized functions License brands
we all realize for innovation andcertain pieces of the portfolio we haveto turn to someone else
Little Brothers
Access and scale into new markets Credibility with customers
Access to partners innovation andproduct line Market intelligenceCustomer demandBottlenecks in current offeringsEvolution and emergence of newwebs or business ecosystems
Create win-win
relationship
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Become the MastersofExponential ReturnsofExponential Returns
Earnings (EBIT)
Revenue
Hardware BusinessHardware Business
Market Value
David G. Thomson
$1B $4B
Fastenal A DifferentA Different
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Jon Shirley and Bill Gates Jim Wright and Joe Scarlett
MICROSOFTMICROSOFT TRACTOR SUPPLYTRACTOR SUPPLY
David G. Thomson
Management:InsideInside OutsideOutsideLeadershipLeadership
Source: Microsoft Archives
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Blueprint Leadership=Focus on relationships and products X
Drive to innovate and explore XAbility to manage the 7Essentials
Blueprint Leadership=Focus on relationships and products X
Drive to innovate and explore XAbility to manage the 7Essentials
David G. Thomson
Management:InsideInside OutsideOutsideLeadershipLeadership
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Board: Comprised of
Essentials ExpertsEssentials Experts
Community Member
OtherOther
(Marquee) Customer
ManagementManagement
InvestorsInvestors
(Big Brother) Alliance
(Blueprint) CEO
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over90%ofBlueprint
Companies leveraged5 or more of the7Essentials
over90%ofBlueprint
Companies leveraged5 or more of the7Essentials
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Essentials ScorecardBreakthrough Value Proposition
High Growth Market Segment
Marquee Customers
Linking the Essentials
Masters of
Exponential Returns
Inside-Outside Leadership
Big Brother Alliances
Board ofEssentials Experts
Total
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ChecklistBreakthrough ValueProposition
High Growth Market Segment
Marquee Customers
Board ofEssentials Experts
Masters of
Exponential Returns
Inside-Outside Leadership
Big Brother Alliances
Develop a broaderportfolio Develop higher order Permission benefits
Leverage Marquee Customers and Big BrotherAlliances to shape your leadership position
Diversify to adjacent market segments
Maximize the number of Marquee Customers
Leverage Marquee Customers to SELL Achieve exponential revenue growth/customer
Focus on maximizing profit/customer Exceed GM targets in order to self-fund
incremental investments in R&D and SG&A
Utilize Inside Outside Leadershipprinciples in order to execute all 7Essentials
Recruit a Blueprint Company CEO andEssentials Experts to your board
Leverage customer advisory boards
Leverage Big Brother Alliances to break intonew markets and customers
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MAY THIS
BLUEPRINTSERVE YOU WELL