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Design Narrative | blueprint Hong Kong2 Design Narrative | blueprint Hong Kong 3

Table of Contents

A. Interior Design Team 4

B. Design Narrative 6

C. Key Design Influences 10

D. Key Elements and Highlights 16

Sensitivity to the environment & awareness of the carbon footprint 17

The workplace is a blueprint 19

Outdoor Meeting Room 24

Hangars Lounge 25

Design Narrative | blueprint Hong Kong4 Design Narrative | blueprint Hong Kong 5

PDM International was appointed by blueprint to design, plan and build their tech co-working space and accelerator in Cornwall House, Taikoo Place.

PDM International is a leading Asia Pacific based Interior Design Consultancy, providing creative and innovative design solutions, across the sectors of commercial offices, retail, hospitality, residential and leisure to a wide variety of top fortune 500 clients in 30+ cities covering 15 countries.

The success of PDM International is propelled by an understanding and promotion of revolutionary work space environments. Blending high-tech with soft-touch, our work exemplifies today’s craving for environments that balance the speed and immediacy of technology with the need for human interaction.

Interior Design Team

A

Project Details

Project Design Team: Marcus Foley and Anastasia Theodore

Location: Cornwall House, Taikoo Place

City/Country: Hong Kong, S.A.R.

Project Size: 1,350 m2 (14,530 f2)

Completion Date: November 2014

Services: Design and Build

Café

Design Narrative | blueprint Hong Kong6 Design Narrative | blueprint Hong Kong 7

The blueprint project is an innovative working environment concept which is built around co-working for tech startup companies, and an accelerator space for a minimum of 10 B2B startups during each 6-month programme. The occupying space is two half floors of Cornwall House in Taikoo Place totaling approximately 1,350 m2 (14,530 f2) and allowing for the accelerator to be on one half floor and co-working space to be on another interconnected by 2 external staircases.

The design outcome is a response to the existing industrial nature of the building shell and the client request to provide a fun and innovative co-working and accelerator space which is an oasis from the surrounding corporate office environment.

Key Planning principals were flexibility, transparency and creating privacy without building walls.

Bamboo Path

B

Design Narrative

Design Narrative | blueprint Hong Kong8 Design Narrative | blueprint Hong Kong 9

A large steel high table modeled on an airplane wing floats through the café and provides a large platform for people from different startups to meet and connect.

Pulleys and cables were installed to create foldable

tables for a flexible function zone

Design Narrative Design NarrativeB B

Design Narrative | blueprint Hong Kong10 Design Narrative | blueprint Hong Kong 11

Key Design Influences

C

Hangars lounge

With the combined understanding of the blueprint brand and the Swire Properties brand, PDM endeavors to fuse function and materiality to create an inspirational and invigorating co-working and accelerator space.

Within an existing vibrant city, PDM saw an opportunity to create an informal working environment - a 24/7 sanctuary introducing a new relaxed workspace where ideas can fuse within a flexible, open and interconnected space.

Design Narrative | blueprint Hong Kong12 Design Narrative | blueprint Hong Kong 13

Implementing a palette inspired by the existing warehouse building and the accelerator brief, PDM embraced the project by introducing raw, natural and warm materials with injections of colour inspired by the Swire brand and the introduction of local natural environment.

The design concept introduce glimpses

of the building process, to highlight that evolution of the

process is just as important as finished

product.

Key Design Influences Key Design InfluencesC C

Design Narrative | blueprint Hong Kong14 Design Narrative | blueprint Hong Kong 15

Elephant in the room Meeting room

Key Design Influences Key Design InfluencesC C

Design Narrative | blueprint Hong Kong16 Design Narrative | blueprint Hong Kong 17

Sensitivity to the environment and awareness of the carbon footprint

From the beginning, it was important to demonstrate workplace that is sensitive to the Hong Kong environment. In a climate which is constantly evolving and under construction, it was important to demonstrate that innovative and inspiring new spaces can be created using recycled materials and pieces. In doing this, we are also able to say that many pieces and elements in the new space have a history, their own blueprint so to speak. Thus in partnering with Swire brand HUD Shipping, Swire Beverages Coca Cola and Cathay Pacific Airlines, PDM were able to bring a dynamic recycled material palette to the blueprint space.

Some implementation below:

• Recycled timber from shipping yard to form table tops, and doors

• Timber palettes for modular furniture and coffee tables

• Installing a recycled shipping container to provide an enclosure as a meeting room

• Providing a face-lift to recycled Bamboo scaffolding by a series of screening which weaves through the space, painted in shades of blueprint branding blue.

Key Elements and Highlights

D PDM provided a face-lift using recycled bamboo scaffolding by a series of screening which weaves through the space, painted in shades of blueprint branding blue.

Design Narrative | blueprint Hong Kong18 Design Narrative | blueprint Hong Kong 19

Pantry

• Cathay Pacific lavatory doors as doors into phone booths

• Coca Cola recycled material as table tops

• Pulleys and cables to create foldable tables for a flexible function zone

• Light fittings reused from old office spaces and from the shipping yard.

• Energy sensors and timers implemented into the space so the user can be aware of the output and usage of energy within the blueprint space

The workplace is a blueprint

• Traces of the building process are left exposed to allude to the “blueprint” plan and architectural documents which were developed for the actual fit-out. Floor setting out and marking remain on the concrete slab to tell the story of the building process

• Vision panels in doors are adapted from the original architectural documents and are the symbols for door codes on drawings, entry doors into the space show a 1:1 drawing title block for the key dates of the building process, the section of ceiling and joinery lines are highlighted in blue to emphasize the cut or “section”

Key Elements and Highlights DKey Elements and HighlightsD

Floor setting out and marking remain on the concrete slab to tell the story of the building process

Design Narrative | blueprint Hong Kong20 Design Narrative | blueprint Hong Kong 21

A recycled shipping container was used to

provide an enclosure as a meeting room

International artists were invited into the space

to provide a layer of quirkiness

Key Elements and Highlights DKey Elements and HighlightsD

Design Narrative | blueprint Hong Kong22 Design Narrative | blueprint Hong Kong 23

Timber palettes for modular furniture and coffee tables

Recycled timber from

shipping yard to form

table tops, and doors

Key Elements and Highlights DKey Elements and HighlightsD

Design Narrative | blueprint Hong Kong24 Design Narrative | blueprint Hong Kong 25

Hangars Lounge

The entrance into the co-working space introduces the user into the Swire brand and blueprint brand. Adapting a concept from the Cathay Pacific Airlines, the self-Serve Café and entrance to the co-working space is loosely modeled on an airplane hangar. The entrance doors are two large sliding timber hangar doors, which remain permanently open encouraging flow into the space. The check in counter is interactive, with 2 foot pedals so users are encouraged to work together to light up the “B” Logo. The entrance area spills into the café reinforcing the flexibility and dual nature of spaces – the waiting area is also a café , is also a lounge for working. A large blue steel frame shapes the Entrance and Café alluding to the structure of the airplane hangar and is also implemented to increase the perspective and depth of the space. A large steel high table modeled on an airplane wing floats through the café and provides a large platform for people from different startups to meet and connect. Lounge seating areas utilize recycled furniture and airplane seats are installed as lounge seating.

Outdoor Meeting Room

An outdoor meeting room is introduced to provide a location for people to meet which is away from the air-conditioned environment. A room created as an oasis in the city, with steel and glass façade, bi-fold windows to allow the natural elements to permeate into the space and natural. The walls of the room are enclosed by rustic facades – an exposed brick wall to one side, black steel glass framed wall and

door to two other sides, and bi-fold windows on the façade side allowing the windows to completely fold back. The interior furniture is light and fresh with tables which are flexible and can be reconfigured as one large table for a large group or pulled apart for smaller groups. “Taikoo” characters in Chinese were placed on the wall, which were replicas made from old ones found in the Swire archives.

Key Elements and Highlights DKey Elements and HighlightsD

Lounge seating areas utilize recycled furniture and airplane seats are installed as lounge seating.

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www.pdmdesign.comAUCKLAND | BANGKOK | BEIJING | CHENGDU | CHRISTCHURCH | HONG KONG | JAKARTA | KUALA LUMPUR | MELBOURNE | SEOUL | SHANGHAI | SINGAPORE | SYDNEY