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Targeted V ictory Data 101Targeted Victory (TV) is a leader in online advertising, email

marketing, and integrated data management for political candidates

and causes. Along with our technology services, we provide strategic

digital campaign management and comprehensive web design and

development services.

We provide all of our clients with a custom strategy to best achieve

their organization’s goals, incorporating a combination of our core

services and others that fit your needs.

Description of Data TypesGet Out the Vote + Persuasion Model:

• Individuals who are off-year general election voters with GOP partisan affiliations (i.e. primary voters)

Get Out the Vote Model: » Individuals who are off-year general election voters with GOP

partisan affiliations (i.e. primary voters)

Persuasion Model: » Individuals who are off-year general election voters with no or

mixed partisan affiliations

Absentee Ballot/Early Voters:

• Voters who previously did Absentee Ballot/Early Vote and/or voters with profiles similar to previous AB/EV voters (i.e. age ranges, gender, income, general election votes, and geography)

» General Election

» Primary Election

Political Donor Model:

• A model run on algorithms to predict new donors based on previous contribution history to political campaigns and causes

C ol lection MethodologyData is collected from the voter file, national presidential campaigns,

and consumer spheres. We then model this data on algorithms to

offer depth and detail to inform decision-making in politics for select

clients.

Use Our Data ForTargeted Victory’s data: used for political purposes only; only for use

by select (approved) clients.

Targeted Victory : A Buyer’s Guide