bluehornet webinar: the rise of the digital wallet - new opportunities for email marketers
DESCRIPTION
Presented by BlueHornet’s Director of Product Management, Manny Ju, this webinar will introduce you to the concept of the mobile wallet and how it’s affecting email marketing programs, including: - Emerging trends in the mobile/digital wallet space - Why early adoption of the digital wallet is a strong indicator of brand loyalty - How wallets, like Apple’s Passbook, mean incremental revenue for email marketersTRANSCRIPT
THE RISE OF THE MOBILE WALLET:NEW OPPORTUNITIES FOR EMAIL MARKETERS
Manny JuDirector of Product Management
August 2013
Manny JuDirector of Product Management
BlueHornet
REVOLUTIONS IN COMMERCE
Barter
IN THE BEGINNING …
Barter Currency
TRANSFERRABLE
Barter Currency Credit Cards
TRANSPORTABLE
Barter Currency Credit Cards
Digital Wallet
s
TRANSPARENT
MOBILE WALLET
NFC
NEAR-FIELD COMMUNICATION
NEAR-FIELD COMMUNICATION
Source: Our Mobile Planet (joint research by Google, Ipsos MediaCT, Mobile Marketing Association, and Interactive Advertising Bureau
MOBILE PAYMENTS: NFC (SELECT COUNTRIES)
Base: smartphone owners, 2012
WHICH COMES FIRST?
OnlineShopping
DIGITAL WALLETS ONLINE
Mobile
= Increase Revenue
= Increase Revenue
= Increase Revenue
Question: How likely are you to buy an item or service from an email you read on your mobile device?
Source: “Consumer Views of Email Marketing”, BlueHornet, 2013
>60%likely to buy
THE MOBILE EXPERIENCE
THE MOBILE EXPERIENCE
MobileOpeners
Mobile Clickers
Mobile Buyers
77%
70%
46%
THE MOBILE EXPERIENCE
Web Site Mobile Site
Web
2000
2011
2 stepCheckout
directly within email
EMAIL CHECKOUT STEP 1: CHOOSE THE ITEM
EMAIL CHECKOUT STEP 2: CONFIRM AND COMPLETE
Instant Gratificationcommunicate
listen to musicre
ad a
book
new
spap
erm
agaz
ine
GAMESwhere am i?who are u?
wat
ch tvm
ovie
svi
deos
Instant Gratificationpurchasing
MobileOpeners
Mobile Clickers
44%
40%
Referenced with permission from @Pay LLC
ONE FINAL POINT
Question: How likely are you to show your mobile phone to a store cashier to redeem a discount code, barcode, or online coupon instead of printing the coupon and bringing it to the register?
Source: “Consumer Views of Email Marketing”, BlueHornet, 2013
~75%Likely
Passbook
• Coupons• Boarding Passes• Event Tickets• Loyalty Cards
PASSBOOK
Passbook
Email Marketing+
Source: “Consumer Views of Email Marketing”, BlueHornet, 2013
Question: Which of the following is your most important reason for signing up to receive emails from companies seeking your business?
Digital Wallets
Transparent Commerce=
Instant Ownership
MobileEmail
ConversionMobileLandingPage
MobileCart
MobilePayment
THE MOBILE EXPERIENCE
THE MOBILE EXPERIENCE
